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Rescooped by Alexis-ellen Day from IMC - Creating Strategy!

ABC's of IMC: Creative Strategy

ABC's of IMC: Creative Strategy | miles stone 2 |

Via Angelina Singh
Alexis-ellen Day's insight:

I agree with this article. This article effcitently discusses many aspects in relation to the creative process and strategies marketers use in creating brands. what really helped verify the information within this article was the use and explaination of Young's creative process and Wallas' creative process model.


Mareta Simanu Sapolu's comment, April 29, 2013 12:48 AM
A very straight forward general article about the purpose of creative strategy and how can it be executed and communicated to be an effective selling major idea to the ending consumers especially while making a strong appeal about a company's products and services. It is always interesting and eye-catching to see some of the creative ADS that has been delivered through the media but at the same time brings a very appealing message about a specific product or services. As its aid when a company brings in a very creative but strong idea about a services/product and at the same time communicates it to the consumers efficiently, this can appeal as a strongest weapon to challenge the competition in the contemporary marketing warfare. In some cases, it is extremely challenging for a creative type to figure out a very creative selling messages.
Rochelle Rhodes's curator insight, May 8, 2013 10:08 PM

Advertising is seen as a creative strategy, and is developed by creative types. It creates a solution to problems involved in communicating a message, which assists in the overall picture of IMC. Having a knowledgeable and creative team for a brand's creative strategy is a beneficial competitve advantage for an organisation, however it is very difficult to achieve. Adveristing is used to communicate an idea in a creative but informative way, which involves quite an art. 

Rosaria Gordon's comment, May 9, 2013 6:59 PM
I agree that a creative advertising/marketing team is a core element for a successful company as approaching things in a different way gives a brand a point of difference over its competitors. Consumers are always open to new and improved things, so if a company can successfully convey the benefits of what they are selling, in a creative way, then they are more likely to attract the consumer and build a positive brand image.
Rescooped by Alexis-ellen Day from Consumer behaviour and IMC!

What Is Consumer Psychology?

What Is Consumer Psychology? | miles stone 2 |
Consumer psychology studies how and why we buy goods and services. Learn more about how psychologists study the science of consumer behavior.

Via Stella Gao
Alexis-ellen Day's insight:

I agree with this article in relating with consumer decision making. Marketers do need to look into how consumers decide where and who to buy their products from. connsumers are known for using the the psychological process of motivation, perception, atttitude formation, integration and learning. This article really does inform marketers where to aim their marketing towards.

Stella Gao's curator insight, May 9, 2013 12:29 AM

Studying the consumer psychology is essential and important for marketers. Marketers should understand why and how people buy some products or services, and what will influence a consumer's buying choice. It helps marketers to make an emotion connection with consumers. It also helps marketers to choose effective IMC to promote products or services. This is a good article to have a basic understangding of consumer psychology.

Wincy Cai's comment, May 9, 2013 4:40 AM
I'm with you on that. Marketers need to understand their consumers in order to develop products and marketing campaigns that appeal to their target audience.
Bk Chin's comment, May 9, 2013 7:31 AM
Being able to read consumer's mind about the brand can be very hard for business to gain from their consumers. I agree that understanding consumer psychology is very essential, however, it would make a difference if once consumer feel more towards the brand.
Rescooped by Alexis-ellen Day from IMC - Consumer behaviour and the communication process!

Consumers on auto-pilot and buy out of habit: Survey - StartupSmart | Consumer Behaviour on the web

Consumers on auto-pilot and buy out of habit: Survey - StartupSmart | Consumer Behaviour on the web | miles stone 2 |
Consumers on auto-pilot and buy out of habit: Survey StartupSmart It found consumers are not making conscious decisions about purchasing when habit is driving behaviour.

Via Rohan Berry
Alexis-ellen Day's insight:

This article is very informative in relation towards consumer patterns and building relationships with brands. I really agree with the statement where the author of the article had expressed how as consumers may change life styles their shopping habbits with change. yet once they establish their new habbits then they tend to keep with the brands they used during their transition. I agree with this statement. when looking into Maslows Hierarchy of needs and comparing this with consumer decision making it is clear to see consumers are keen to form relationships with their favored brands.

Alexandra Renall's comment, August 21, 2013 10:45 PM
I understand the point the article is making about targeting consumers when they are most vulnerable, but I have to agree with Jordan when she mentions that at times, loyalty isn't an issue. At times, purchased decisions are solely determined by price. Many consumers are on such a tight budget, that even if they prefer a more expensive product, they will purchase the cheapest option.
Chelsea-Rae Dawson's comment, August 22, 2013 4:47 AM
I agree with your insight on this article Jordan. I believe that both point raised in this article are very valid in their own ways. Yes, it is easy to target customers when they are going through a change in life however, when consumers do go for the cheaper option- the current economy and financial sitatuions do need to be taken into account also.
Labroye Tauevihi's comment, August 22, 2013 8:57 PM
I agree with this article when it discusses the fact that habit can be the drive for many purchases. In personal experience, I tend to purchase products that I am comfotable with and have used frequently, compared to a brand that I have no clue about. It is interesting what @Jordan mentioned in her insight about how price can influence a purchase, something I also agree with. I do question however whether consumers have more then one brand in mind in relevance to the same product, and whether they purchase the more expensive product on days when money isn't an issue and whether they buy the cheaper option on days they are short on cash?