I agree with this article. This article effcitently discusses many aspects in relation to the creative process and strategies marketers use in creating brands. what really helped verify the information within this article was the use and explaination of Young's creative process and Wallas' creative process model.
I agree with this article in relating with consumer decision making. Marketers do need to look into how consumers decide where and who to buy their products from. connsumers are known for using the the psychological process of motivation, perception, atttitude formation, integration and learning. This article really does inform marketers where to aim their marketing towards.
This article is very informative in relation towards consumer patterns and building relationships with brands. I really agree with the statement where the author of the article had expressed how as consumers may change life styles their shopping habbits with change. yet once they establish their new habbits then they tend to keep with the brands they used during their transition. I agree with this statement. when looking into Maslows Hierarchy of needs and comparing this with consumer decision making it is clear to see consumers are keen to form relationships with their favored brands.
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