this article highlights how without good strategy and an appealing approach to promotion a brand will never become successful. Program planning and objectives must must always be constuted aroud a buget constraint andhave certain objectives to be reached. In other words setting goals. Without setting goals or obectives a brand will not be able to correctly measure their success.
This piece raises questions on how visual social media marketing raises consumer engagement.
My answer, Yes it does, if done correctly. How often has a pop up add come on screen while your on facebook of checking your mail that entices you to want to click on the link? Gor me that happens more ofeten than not. Visual media is a great tactic in getting consmers attention. The bold bright colours and writing seems to have a way of getting the consumer curiuos thus they click on the link and then they read about what this product and service acan do for them. thus maikng us want to purchase the parcicular item or service.
All in all this is a great way to market your ideas.
The Guardian Q&A roundup: How to build a brand on a budget The Guardian The tone of your brand must be very carefully considered: From our perspective tone impacts everything: where we do business, the products we sell, the customer experience, the...
Taryn Patrix's insight:
this article gives an insight on how small companies can still build their brands even witha bugdet. it highlights some key factors that may not cost alot and seem inefective while actually can be successful in most cases. They sugest that getting a louranlist to write an article on your intended service or product rather than spending a large portion on expensive advertising. I feel this article is very usful to those business that are wanting to build their brands. It also hints that all big brands started small and with a little creative and being peny wise in bugdeting they made it big
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