This post will give you plenty of ideas to implement that will make your marketing more solution-oriented. That way, your prospects see you as a helpful problem solver they actually like and trust ... not just a peddler of your product or service!
1) Create how-to blog content:
As most inbound marketers know, success starts with content; so begin by writing blog posts that solve peoples' problems! If you'll allow me to get meta for a minute, this very blog post about how to be a problem solver is, well, solving a problem.
2) Create lead gen offers that make people's lives easier:
You need to convert that blog traffic into leads, and if you've written some amazing content, your readers will probably want to learn more from you. Create lead gen content that will help your readers be more successful.
3) Source problems to feed your content:
Ask all employees to document these questions and problems and send them your way to feed your solution-oriented content.
4) Leverage the brainpower of your community:
Look, nobody knows everything. You're surrounded by people that have data, research, insights, and experiences from which your audience would benefit. Tap into that brainpower, and be the one to share it with the rest of your community!
5) Monitor and respond to social media inquiries: Speaking of social media, your active presence on social sites can contribute to your reputation as a thought leader, problem solver, and all around awesome business.
6) Optimize for long-tail search:
Long-tail search is a critical component of any well-rounded SEO and content strategy, and it provides tremendous opportunity for marketers that are looking to be more solution-oriented with their content. That's because many long-tail keywords are centered around interrogative queries, like "what makes a good blog post," or "where should I host my blog," or "how to start a blog."
7) Nurture leads with emails based on their problems:
Consider segmenting your lists and creating lead nurturing tracks that address specific buyer problems. You can identify the problems right in your landing page forms.
8) Create apps and tools that help solve a problem:
When you enter your website into the free tool, you get a comprehensive report that tells you not just an arbitrary grade, but also actionable advice on exactly what areas of your marketing need improvement, and how you can do it.
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Via Giuseppe Mauriello