Middle School Libraries
0 view | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Justine Thain
Scoop.it!

10 Must-Have Skills for Nonprofit New Media Managers

10 Must-Have Skills for Nonprofit New Media Managers | Middle School Libraries | Scoop.it

The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. 

 

In 2013 the number of nonprofits that hired part-time or full-time new media managers increased fourfold. As nonprofits have gotten better at implementing multichannel communications and fundraising campaigns and improving their tracking and reporting systems, many nonprofits have come to the conclusion that creating a paid part- or full-time new media manager position is worth the financial investment. For very small nonprofits, this may not be true, but for medium and large nonprofits—or small nonprofits with a desire to grow their brand recognition and donors base—it’s becoming widely understood that new media managers have a unique and valuable skill set. It’s very difficult to find a new media manager that encapsulates all the skills listed below. However, if this person is willing to learn and if your nonprofit has a training budget, individuals who have most of the skills can eventually acquire all the skills necessary to ensure that your nonprofit can achieve the goals listed in your strategic plan.

more...
No comment yet.
Scooped by Justine Thain
Scoop.it!

Editor's Column: 5 ways libraries are using Instagram

Editor's Column: 5 ways libraries are using Instagram | Middle School Libraries | Scoop.it
Alongside universities, libraries and librarians are now using social media platforms to connect with users in a range of exciting and innovating ways. The latest platform that libraries are experimenting with is Instagram, which allows users to take photos on their smart phones, apply exciting filters and add hashtags, and then share these images online with their followers. Amy Mollett and Anthony McDonnell investigate how libraries are making the most of this visually-engaging platform.
more...
Elizabeth Hutchinson's curator insight, July 27, 2014 2:53 AM

Instagram is not something I use at the moment but this piece maybe explains how I can. Interesting. 

SLS Guernsey's curator insight, July 27, 2014 8:59 AM

This looks great!

Scooped by Justine Thain
Scoop.it!

3 Tips For Creating An Effective Social Media Plan For Your Nonprofit

3 Tips For Creating An Effective Social Media Plan For Your Nonprofit | Middle School Libraries | Scoop.it

Social media is a valuable tool for marketing non-profits and spread the word about your brand, function and cause. With the right social media plan and commitment, social media can prove powerful to increasing involvement in your organization and raising awareness overall for your NPO.

 

Basic social media marketing is a popular option that is also budget friendly. The free business tools through Facebook, Twitter, Google+ and other social media networks allow you to expand your audience, track engagement and solidify what it is about your organization that most interests your supporters. This is done by timing, tracking and testing your campaigns.

more...
No comment yet.