The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits.
In 2013 the number of nonprofits that hired part-time or full-time new media managers increased fourfold. As nonprofits have gotten better at implementing multichannel communications and fundraising campaigns and improving their tracking and reporting systems, many nonprofits have come to the conclusion that creating a paid part- or full-time new media manager position is worth the financial investment. For very small nonprofits, this may not be true, but for medium and large nonprofits—or small nonprofits with a desire to grow their brand recognition and donors base—it’s becoming widely understood that new media managers have a unique and valuable skill set. It’s very difficult to find a new media manager that encapsulates all the skills listed below. However, if this person is willing to learn and if your nonprofit has a training budget, individuals who have most of the skills can eventually acquire all the skills necessary to ensure that your nonprofit can achieve the goals listed in your strategic plan.