The Bottom Line
By the way, one of the most interesting things to discuss with students is the reason, the driving force, behind persuasive writing. What’s the goal here? Is it (a) Getting someone to agree with you, or (b) Persuading someone to take a specific action? What do your students think? What do you think? I would argue that it is both of those–but that neither is the primary purpose behind this complex genre. The real purpose of persuasive writing is to guide the reader through a complex set of issues so that he or she can make a good decision. Lindstrom’s article does that very well, by the way. I will never shop the same way again–and that’s quite an outcome, considering he only had one page to win me over.
Via Mel Riddile