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Why Microsoft Got its Logo Right

Why Microsoft Got its Logo Right | Microsoft | Scoop.it

Brand New provides an in-depth, insightful review of Microsoft's new corporate and brand identity work.

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seanhoneycombe's curator insight, October 1, 2014 7:53 PM

I think Microsoft has been smart in reinventing their logo as its stylish, simple, non evasive or antagonistic to anyone. It is a safe logo design aiming neither to impress or disturb the market. By reinventing their logo they have reinvented their brand identity and equity, and with years of losing to Apple in the logo department it is refreshing to see Microsoft become competitive again.

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Windows 8 Consumer Preview features new Windows logo?

Windows 8 Consumer Preview features new Windows logo? | Microsoft | Scoop.it

 

Microsoft hasn't changed the Windows logo since the good old days, but it looks like the company is set to make one of the simplest (but largest) changes to Windows in the last decade.

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Windows 8 logo - same as Windows 1.0

Windows 8 logo - same as Windows 1.0 | Microsoft | Scoop.it

If you think the new Windows 8 logo is a revolutionary move away from the original Windows logo you are wrong. Very wrong.

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