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My craft (micropreneur)

My craft (micropreneur) | micropreneur | Scoop.it
Micropreneur best practices, software and hacks for a balanced lifestyle doing work you love in a sustainable, scalable, small business growth engine.
lorrinda's insight:

This is an excellent infographic because you should begin with the end in mind.  Most times we are not just being creative and have a specific purpose for a graphic so having the exact dimensions to start can eliminate some rework.

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5 Step Secret Sauce of Selling Yourself : Blog Cabin | Curate Genius

5 Step Secret Sauce of Selling Yourself : Blog Cabin | Curate Genius | micropreneur | Scoop.it
5 Step Secret Sauce of Selling Yourself - Blog Cabin
lorrinda's insight:

If we don't sell ourself and our stuff, we will sell (or deliver) somebody else's stuff.   The further you are from the creation of the thing to sell, the less money less money you make.  

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Postcron | CrunchBase Profile

Postcron | CrunchBase Profile | micropreneur | Scoop.it
Postcron is an easy way to schedule facebook posts and tweets. It works this way: 1. The user selects the
lorrinda's insight:

Stay on the top of mind of our customers AND manage your time efficiently with tools like this.

 

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If a Picture Says 1000 Words, Then Video Is… Priceless

If a Picture Says 1000 Words, Then Video Is… Priceless | micropreneur | Scoop.it
Why do you use pictures on your website? Because they can help illustrate the message you are trying to get across, right? Although that is true, have you thou
lorrinda's insight:

if you don't like your voice or how you look on camera, slam a presentation 1-2 minute presentation together, write a detailed script for each slide and get someone you like to hear talk to read the script and record all that using a screencasting software (some are free!)...  video done.

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Marketing Tools: 29 Powerful Tools for a Social Media Marketer

Marketing Tools: 29 Powerful Tools for a Social Media Marketer | micropreneur | Scoop.it
View an amazing list of marketing tools that social media marketers use. Look at a day in the life of the social media marketer. Check it out.
lorrinda's insight:

You could do marketing every minute of the day.  Commit, at least to a certain number of hours/minutes a day.

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A scientific guide to posting Tweets, Facebook posts, Emails and Blog posts at the best time - - The Buffer Blog

A scientific guide to posting Tweets, Facebook posts, Emails and Blog posts at the best time - - The Buffer Blog | micropreneur | Scoop.it
When is the best time to tweet, best time to post to Facebook or the best time to send emails or best time to publish blogposts? We found out today:
lorrinda's insight:

This seems as good a starting point as any for working social media marketing into the todo stuffs... errr  social media marketing strategy.

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Google Glass and Healthcare Innovation

Google Glass and Healthcare Innovation | micropreneur | Scoop.it
How do you see wearable technology changing healthcare? #healthcare #innovation #throughglass http://t.co/OB38O7o6wg

Via TechinBiz
lorrinda's insight:
google glass is awesome (and expensive).  an opportunity is to have a pay per use service if its technoogy allows multiple users or is tied to processes instead of people.  we'll see.
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Bigback 's curator insight, November 14, 2013 7:26 PM

ONLY 1 DAY LEFT to help a Small Business

Only 1 Day Please vote for us below( Need 97 votes more) We Can Do IT Please enter Bigback Silkscreening in link below & push green button https://www.missionmainstreetgrants.com/search

Richard Platt's curator insight, November 14, 2013 9:49 PM

Healthcare application for Google Glass, interesting application

Marco Antonio Gonzalez's curator insight, November 15, 2013 3:52 AM

New tool for change the future of healthcare?

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Speed Summary: The Wired World in 2014 - Wired Magazine's 52 Need-to-Know Trends

Speed Summary: The Wired World in 2014 - Wired Magazine's 52 Need-to-Know Trends | micropreneur | Scoop.it
So here's a speed summary of Wired magazine's latest need-to-know tech trends for 2014: The Wired World in 2014 - just published in their must-read end-of-year special edition (in digital and dead-...
lorrinda's insight:

start-up opportunities I see are:

1. content sites (like scoop.it) becomes the new big media so this is an excellent opportunity to build topic authority, thus increase website traffic an marketing funnel prospects

2. virtual show rooming - even if you're a hobbyist, throw a proposal together, grab your camera and make a pitch

3. setup a big data visualization review site(s)

4. move to detroit and join the influx of entrepreneurs. you're sure to find like-minded people and possibly a ride-or-die partner

5. startups will take on the government - if you think you can do it better... just do it -- sounds like you'll have company

 

 

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Small business advice: How to set your firm up for long-term, sustainable growth

Small business advice: How to set your firm up for long-term, sustainable growth | micropreneur | Scoop.it
Don’t wait until you have a viable product on the market to start planning for its potential success.
lorrinda's insight:

Pricing should be based on a documented model, strategy or approach; when underlying factors change, re-evaluation is more straight forward...  Popular pricing approaches are based on cost/margin, buyers or competitors. 

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8 Questions to Ask Before You Hire A Marketing Firm

8 Questions to Ask Before You Hire A Marketing Firm | micropreneur | Scoop.it
Marketing is a partnership. You need to be able to do your part by being clear. Start by asking yourself these questions before you hire a marketing firm.
lorrinda's insight:

Create a MARKETING folder in your company document management system.  Put things like the final .pdf AND the original assets such as the Illustrator or PhotoShop files and images from creating business cards or brochures (for example) into this folder.  This will be the information collateral and in-house graphics a hired marketer will need.  This will also be the folder to save the marketing plan that the firm creates for you.

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Save Attachments to Google Drive Without Downloading Them

Save Attachments to Google Drive Without Downloading Them | micropreneur | Scoop.it
lorrinda's insight:

Win/Win timesaver.  Update screenshot in procedure manual. 

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The-Content-Grid-v2.jpg (1361×2183)

The-Content-Grid-v2.jpg (1361×2183) | micropreneur | Scoop.it
lorrinda's insight:

This is a guide to operalize content management.

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5 Small Business Pay Per Click (PPC) Tips - Small Business Trends

5 Small Business Pay Per Click (PPC) Tips - Small Business Trends | micropreneur | Scoop.it
Three days, 150+ sessions and over 200 speakers distilled into 5 ready-to-implement tips for your small business pay per click accounts. Get started now!
lorrinda's insight:

This type of detailed documentation should be in your companies procedure manual.  The goal is to have everything systemitized (documented, measurable, and repeatable) so that when and if you're ready to expand or need a little help, you have a tangible reference resource for yourself and the trainee. 

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How to Make an Audition-Quality Home Recording Studio like you Robbed an Airport Baggage Claim - YouTube

For best quality, visit Newgrounds — http://www.newgrounds.com/portal/view/590285 Provide better sound quality in your recordings by treating your space with...
lorrinda's insight:

I know, not a family friendly title, but this a must do for DIY audio recordings.  I'm all about DONE! -- and this is hack gets it there ninja style.

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Appointy

Appointy | micropreneur | Scoop.it

    Appointy - Online Scheduling software is a scheduler software to help your business to grow exponentially. It's Free!

lorrinda's insight:

A great free time management tool to let clients schedule an appointment with you.

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Supportland: Small Business Owners Sharing, Rewarding and Keeping Customers

Supportland: Small Business Owners Sharing, Rewarding and Keeping Customers | micropreneur | Scoop.it
Oregon entrepreneurs create a rewards program to share customers and get them to come back.
lorrinda's insight:

The concept here is great!  ...but as a micropreneur onramping logistics, ongoing reporting, and underlying technogies and services would need to be automated. It would be super to know the cross market customers for collaboration decisions.

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Social Media Analytics | Visual.ly

Social Media Analytics | Visual.ly | micropreneur | Scoop.it
In the past few years, businesses have rushed to use social media. About 94 percent of all businesses now use some form of social media to promote the
lorrinda's insight:

...since we are working that every business process is documented, repeatable and measurable, this infographic gives you good ideas about how to measure (#5 metrics) the effectiveness of social media efforts.

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10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy

10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy | micropreneur | Scoop.it
Know what the fastest-growing demographic on Twitter is? Or how many new members join LinkedIn every second? The answers will surprise you!
lorrinda's insight:

Statistics like these + your narrow definition of your target market are input to creating your social media strategy.

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17 LinkedIn Profile Must-Haves - Blog About Infographics and Data Visualization - Cool Infographics

17 LinkedIn Profile Must-Haves - Blog About Infographics and Data Visualization - Cool Infographics | micropreneur | Scoop.it

17 LinkedIn Profile Must-Haves is a how-to infographic that walks the reader through optimizing their LinkedIn profile page. Published by MarketMeSuite working with Maximize Social Business.com’s Neal Schaffer.This year has been a big one for LinkedIn. With new features like the Creative Portfolio Display, you now have the ability to visually showcase your professional portfolio. But before diving any deeper with the latest add-ons, does your LinkedIn profile have all the elements that will help you rise to the top? This new infographic has all the tips you need to elevate your LinkedIn profile: 17 LinkedIn Profile Must-Haves! Everyone can use great tips, so please share the LinkedIn love!...


Via Jeff Domansky
lorrinda's insight:

Include the company demo video on the linkedIn profile.

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Lonnie Juarez's curator insight, November 19, 2013 11:12 AM

This is a good info graphic to remind you of the things you should have on you LinkedIn Profile. Great tips and easy to read and implement.

Michelle Gilstrap's curator insight, November 21, 2013 12:28 PM

This is one of the best infographics about Linkedin I have seen. It is quick and to the point.

María Dolores Díaz Noguera's curator insight, November 23, 2013 6:23 AM

Great one.

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Facebook, Twitter, Google+, Pinterest, Instagram – The Growth Of Social Media [INFOGRAPHIC]

Facebook, Twitter, Google+, Pinterest, Instagram – The Growth Of Social Media [INFOGRAPHIC] | micropreneur | Scoop.it
You know that social media thing?
It’s getting pretty big. Collectively, Facebook.

Via Brian Yanish - MarketingHits.com
lorrinda's insight:

integrate your online presence into everyoffline business function.  for example include your twitter name on your business card.

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Hrhug's curator insight, November 17, 2013 1:58 PM

#1 is Twitter, followed by Google+ and Facebook. Good stats broken down by age.

Lenovo Global Social Media Practice's curator insight, November 18, 2013 5:45 AM

great infographic and useful stats

Human@s's curator insight, November 19, 2013 6:28 AM

Gráfico del aumento del uso de redes sociales

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The 7 habits of highly successful family businesses

The 7 habits of highly successful family businesses | micropreneur | Scoop.it
Some family businesses float on air and others trip at every hurdle. The difference is found in these seven ‘haves’ and ‘have nots’.
lorrinda's insight:

Especially in a family business each member must know what's in it for them.  Love has nothing to do with it; it's a business.  If you do not pay your family members, there should be a written plan in place to do so at a specified juncture.  Your communications plan should include regular updates that include when payment for services is expected.  This builds good will and dedication.

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Search and social will not be separate marketing endeavors in 2014

Search and social will not be separate marketing endeavors in 2014 | micropreneur | Scoop.it
If you do a search on Google for "search marketing" and compare it to a search for "social marketing", you

Via Neil Ferree
lorrinda's insight:

this may change your internet marketing approach

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Neil Ferree's curator insight, November 15, 2013 4:54 PM

If Social Shares is the New SEO and the # of social signals your content creates improves your social authority, then you should do eveything you can to get your target audience to Add you to a Circle.

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Get started to improve your problem solving skills to the next level with top 11 tips below now!

Get started to improve your problem solving skills to the next level with top 11 tips below now! | micropreneur | Scoop.it
Have you ever thought of yourself as a problem solver? Discover what you could do to enhance your problem solving skills here
lorrinda's insight:

Surely Amazon did some of this to come up with the idea to approach the postal service about Sunday delivery...  errrr... well, maybe USPS approached Amazon?  Who knows; but this is a good start for developing your problem solving approach.

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How to Design the Best Business Card [Infographic] | Marketing Mojo for Small Business

How to Design the Best Business Card [Infographic] | Marketing Mojo for Small Business | micropreneur | Scoop.it
lorrinda's insight:

If you're not in a hurry (7-10 days) order the card online from a gang printer like pressgeek.com or printreseller.com - much cheaper.  Also, if you use a graphic designer get the .pdf as well as the original photoshop or illustrator files.

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5 Ways to Repurpose a Blog Post

5 Ways to Repurpose a Blog Post | micropreneur | Scoop.it
In content marketing, it’s good to re-invent the wheel. It’s called “repurposing” content. Repurposing content is when you take any original piece of content and re-format it or edit it ...
lorrinda's insight:

This is the "repeatable" part of your backoffice strategy.  Create it once and use it over and over again.  The content being already in place makes it easy to get help from colleagues, friends or family if they are just eager beavers to help you fuel your dream.

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