It’s truly incredible how quickly content marketing has grown from an unknown term to a complete must-do marketing activity. In fact, these days, 90 percent of all organizations use content marketing in their marketing efforts.
How’s that for market adoption?
What’s even more interesting is the reason why businesses take part in it. As it turns out, content marketing generates about three times more leads and costs around 62 percent less than traditional marketing.
If you haven’t yet started building an email list (but know you need to), this article is for you. You may have heard that a strong email list is one of the most valuable assets you can have, but when you’re starting from scratch, it’s easy to feel overwhelmed. This [...]
Create/define the offer and drive traffic to it. Easy to say.
Like all great games, works of genius, love affairs, and near death experiences, there is a defining moment, in Scrabble, that reigns supreme -- one existential, moon howling, Job-in-the-belly-of-the-whale moment that, metaphorically speaking, I imag...
If you're a logophile (or not) you'll love this article to keep everything in context.
Held annually, Pubcon has been called a “must-attend” conference by Forbes, and features entrepreneurs, industry leaders, and digital marketing professionals hosting lectures and workshops on search engine advancement, online advertising, and social media. This year’s Pubcon was held in Las Vegas from October 6-9, and featured some amazing speakers with [...]
1. SEO Is Not a Separate Strategy. 2. Mobile SEO Is Taking Over. 3. Robots Don’t Care About Your Content. People Do. 4. “Helping” and “Selling” Are Only Two Letters Apart. 5. Cut What Doesn’t Work. 6. There Are Some Great New Link Building Strategies to Try.
Creating a Business Development Plan: Transform Key Relationships With 3 Tested Strategies
Molly Fletcher is nicknamed the "female Jerry Macquire" by CNN. She says: "Be intentional about how you incorporate relationship-building skills into your business development plan. These partnerships don’t just happen. Take stock of what you specifically can offer a key client or prospect, and map out the best way to leverage your unique assets. Use these strategies and don’t be surprised if you become an indispensable ally to those who can help you the most." ~Molly Fletcher
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.