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Postcron | CrunchBase Profile

Postcron | CrunchBase Profile | micropreneur | Scoop.it
Postcron is an easy way to schedule facebook posts and tweets. It works this way: 1. The user selects the
lorrinda's insight:

Stay on the top of mind of our customers AND manage your time efficiently with tools like this.

 

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How to Write a Press Release [Free Template]

How to Write a Press Release [Free Template] | micropreneur | Scoop.it
Learn how to write top-notch press releases and get a free press release template.
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"Don't play hard to get."

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What SEO Used to Be Versus What SEO Is Now

What SEO Used to Be Versus What SEO Is Now | micropreneur | Scoop.it
With Panda, Penguin and all the other Google updates, SEO has changed over the years. What used to work doesn’t anymore. So, how do you know what you shoul
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6 Takeaways From Pubcon 2014

6 Takeaways From Pubcon 2014 | micropreneur | Scoop.it
Held annually, Pubcon has been called a “must-attend” conference by Forbes, and features entrepreneurs, industry leaders, and digital marketing professionals hosting lectures and workshops on search engine advancement, online advertising, and social media. This year’s Pubcon was held in Las Vegas from October 6-9, and featured some amazing speakers with [...]
lorrinda's insight:

1. SEO Is Not a Separate Strategy.
2. Mobile SEO Is Taking Over.
3. Robots Don’t Care About Your Content. People Do.
4. “Helping” and “Selling” Are Only Two Letters Apart.
5. Cut What Doesn’t Work.
6. There Are Some Great New Link Building Strategies to Try.

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3 Tactics to Optimize Your Website Content With Social Intelligence

3 Tactics to Optimize Your Website Content With Social Intelligence | micropreneur | Scoop.it
Social signals that can help you optimize your website content efforts are out there — but are you paying enough attention to them? Find out how to use the latest social sharing tool features to tr...
lorrinda's insight:

1. Start with the basics: Social-sharing buttons
2. Incorporate the intelligence you might be missing: “dark social”
3. Target reporting and metrics

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Business Development Plan: Strategies to Transform Relationships

Business Development Plan: Strategies to Transform Relationships | micropreneur | Scoop.it
Creating a Business Development Plan: Transform Key Relationships With 3 Tested Strategies
lorrinda's insight:

Molly Fletcher is nicknamed the "female Jerry Macquire" by CNN.  She says:  "Be intentional about how you incorporate relationship-building skills into your business development plan. These partnerships don’t just happen.  Take stock of what you specifically can offer a key client or prospect, and map out the best way to leverage your unique assets. Use these strategies and don’t be surprised if you become an indispensable ally to those who can help you the most." ~Molly Fletcher

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10 Ways to Become the Most Productive Person Around

10 Ways to Become the Most Productive Person Around | micropreneur | Scoop.it
How we spend our mornings and what we eat play an important role in what we do.
lorrinda's insight:

Time WILL spend; whether it counts towards something you want is up to you

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Why Are Infographics So Darn Effective? [Infographic]

Why Are Infographics So Darn Effective? [Infographic] | micropreneur | Scoop.it
Learn the data behind why visual content and infographics are effective -- and why brands can benefit from using infographics in their marketing.
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Why Are Hashtags So Darn Important?

Why Are Hashtags So Darn Important? | micropreneur | Scoop.it
You can see them on sites like Facebook, Twitter, Pinterest, and Instagram, at events, or even on commercials and movie trailers.

It’s not a surprise that one of the questions I hear all the time, when presenting social media seminars, is, “What is a hashtag and why is it important for my business?”

Via Brian Yanish - MarketingHits.com
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Bucles de Comunicación's curator insight, September 29, 6:13 PM

Importancia de los Hasthtags en las redes sociales. #ComunicacionDigital

Ellie Bigsby's curator insight, September 29, 6:20 PM

This article briefly explains the importance of using hashtags. Hashtags increase consumer engagement with a brand; they lead consumers to videos, images, articles or updates about the brand. They also allow to consumer to generate more information about the brand and its products and services. One thing that this article did not mention is that hashtags encourage a brand community whereby consumers interact with each other about a brand. 

Maura Quigley's curator insight, September 29, 6:48 PM

This article discusses why hashtags are so important and I learned a lot of things about them that I didn't know before. Hashtags are not completely new to social media outlets such as Twitter and Instagram, but to Facebook, the popularity of them are fairly new. I remember before it was sort of "taboo" in a way to put a hashtag on Facebook, but now it's utilized just as it is on outlets such as Twitter and Instagram. Who knew that if today you used more than two hashtags that your engagement would actually drop 17 percent? There were a few things in the article that I already had known, like how to actually create a proper hashtag and why people hashtag.

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Content Marketing Is Not As Simple As Writing A Ton of Blog Posts Every Day

Content Marketing Is Not As Simple As Writing A Ton of Blog Posts Every Day | micropreneur | Scoop.it
The classic sales funnel has long been used to describe website development strategy.
However, the deployment of content marketing in a sales funnel with a campaign focus is a relatively new concept to many.
It’s not as simple as writing lots of...
lorrinda's insight:

As a small business (micropreneur), you may not be able to take the time to write content every day.  The content that you do write should be micro-niched so that the generated traffic can be thought of as auto-pre-qualified by the fact that your content is so targeted.

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6 Tips on Marketing Your Business for Free

6 Tips on Marketing Your Business for Free | micropreneur | Scoop.it
Marketing your business is vital if you want it to be successful and grow, but it can be costly. Here's how to market for free.
lorrinda's insight:

If it works and it's free, use it.

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Focus. Don't Multitask.

Focus. Don't Multitask. | micropreneur | Scoop.it
As a small business owner, you feel as if you should be doing three things at once. But some studies say multitasking is actually counterproductive.
lorrinda's insight:

I finish things much quicker if I focus on one thing at a  time.  This absolutely curtails rework which is business productivity enemy #1.

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How to Create a Landing Page - #HitchHikersGuide

How to Create a Landing Page - #HitchHikersGuide | micropreneur | Scoop.it
Provide easy access to the offer and make it easy for the visitor to purchase your products and services. Simplicity is key at this point because people are fickle and often change their minds. Don’t give your potential new customer time to lose interest. Make sure that your landing page is stimulating in its design and clear when it comes to converting that customer into a sale.
lorrinda's insight:

Actionable simplicity is key to a good landing page.  

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Best Time To Tweet

Best Time To Tweet | micropreneur | Scoop.it

Many say that 9am, 12pm and 3pm is the best time to tweet, to get the most value out of Twitter discover YOUR best time.

lorrinda's insight:

"Consider where you're located and the tools you're using..." 

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100 Lessons 10 Years of Blogging

100 Lessons 10 Years of Blogging | micropreneur | Scoop.it
I can’t believe that I’ve been blogging for over 10 years now. Boy, has it been a fun journey! Overall, I love blogging because I enjoy helping other
lorrinda's insight:

"If your headlines are too long, they will get cut off within Google’s search results. Try to keep them to fewer than 65 characters." -Neil Patel

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A/B Testing For Beginners: 70 Resources to Get You Started

A/B Testing For Beginners: 70 Resources to Get You Started | micropreneur | Scoop.it
There are two ways to make more money from your website. The first is to drive more traffic, and the second is to convert more visitors into customers. P
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The Definitive Guide To Building An Email List From Scratch

The Definitive Guide To Building An Email List From Scratch | micropreneur | Scoop.it
If you haven’t yet started building an email list (but know you need to), this article is for you. You may have heard that a strong email list is one of the most valuable assets you can have, but when you’re starting from scratch, it’s easy to feel overwhelmed. This [...]
lorrinda's insight:

Create/define the offer and drive traffic to it.  Easy to say.

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EY - 3 adaptations to help women entrepreneurs scale big

EY - 3 adaptations to help women entrepreneurs scale big | micropreneur | Scoop.it
The EY Entrepreneurial Winning Women program, along with Babson College’s Center for Women’s Entrepreneurial Leadership, reveals ways for women-led companies to accelerate growth.
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The 7-Letter Word

The 7-Letter Word | micropreneur | Scoop.it
Like all great games, works of genius, love affairs, and near death experiences, there is a defining moment, in Scrabble, that reigns supreme -- one existential, moon howling, Job-in-the-belly-of-the-whale moment that, metaphorically speaking, I imag...
lorrinda's insight:

If you're a logophile (or not) you'll love this article to keep everything in context.

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How to Get More Likes and Followers on Instagram (according to Science)

How to Get More Likes and Followers on Instagram (according to Science) | micropreneur | Scoop.it
Want to get more Likes on your Instagram pics? No problem! Check out these science-based tips for how to get more Likes & followers on Instagram.
lorrinda's insight:

This is a study of over a million photos and 1/2 a million users.

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Social Media Marketing: 5 Things Not to Do - JOSIC Media

Social Media Marketing: 5 Things Not to Do - JOSIC Media | micropreneur | Scoop.it
Social media is currently used by 97% of marketers, who are learning how to use it to create a personalized, relevant experience for their audience. Nowada
lorrinda's insight:

All social media efforts should be strategic.

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7 Ways Social Media Supports Small Business

7 Ways Social Media Supports Small Business | micropreneur | Scoop.it
Are you a small business owner looking to expand your online presence? Would you like to know how to use social media to connect with your target market? While the effective use of social media continues to elude many small business owners, there are proven benefits to establishing a solid online presence. It's no secret …
lorrinda's insight:

Only use the social media platform that reaches your target market. 

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The Source of Bad Writing

The Source of Bad Writing | micropreneur | Scoop.it
The 'curse of knowledge,' writes Steven Pinker, is the result of writers' assuming readers understand the subject. This causes bad writing. Good explanations start with imagining what it's like to be ignorant of a subject
lorrinda's insight:

Especially when writing non-fiction or marketing copy, have a reader tester unfamiliar with the niche to ensure that critical information isn't missed.

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Setting Smart Goals

Setting Smart Goals | micropreneur | Scoop.it

A process for setting goals that pre-dates 2011.

lorrinda's insight:

...and here's a 2014 version to make your goals S.M.A.R.T.E.R. with Maribel - by https://www.youtube.com/watch?v=8-bEyTY_d4k

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5 Things Reporters Don't Want to Hear From You

5 Things Reporters Don't Want to Hear From You | micropreneur | Scoop.it
And 5 things they do. Being interviewed for newspaper, magazine or Internet articles is a great way for small business owners to get the word out about their companies. Learn what to say and not say to a reporter.
lorrinda's insight:

Develop, memorize and practice delivering the business pitch.

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13 Insanely Useful Predictive Analytics Resources - Radius

13 Insanely Useful Predictive Analytics Resources - Radius | micropreneur | Scoop.it

Digest...

 

1. TDWI Best Practices Report | Predictive Analytics for Business Advantage

2. Five Steps to Master Big Data and Predictive Analytics in 2014

4. Business Analytics: Moving From Descriptive to Predictive Analytics

5. Getting Analytics Right From the Start

6. Focus On: Predictive Analytics

10. Predictive Analytics Guide

 

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Via iNeoMarketing
lorrinda's insight:

insanely useful is crazy attractive

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iNeoMarketing's curator insight, September 25, 8:41 AM

There are others (click through for a review), but I selected what I thought to be the best.