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Postcron | CrunchBase Profile

Postcron | CrunchBase Profile | micropreneur | Scoop.it
Postcron is an easy way to schedule facebook posts and tweets. It works this way: 1. The user selects the
lorrinda's insight:

Stay on the top of mind of our customers AND manage your time efficiently with tools like this.

 

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SEO vs PPC - Which marketing strategy?

SEO vs PPC - Which marketing strategy? | micropreneur | Scoop.it
lorrinda's insight:

Focus on your specific industry and business model to gauge cost effectiveness of search engine optimization and pay per click marketing strategies.

 

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Content Marketing For Solopreneurs - 6 Experts Weigh In

Content Marketing For Solopreneurs - 6 Experts Weigh In | micropreneur | Scoop.it
It’s truly incredible how quickly content marketing has grown from an unknown term to a complete must-do marketing activity. In fact, these days, 90 percent of all organizations use content marketing in their marketing efforts.[1]

How’s that for market adoption?

What’s even more interesting is the reason why businesses take part in it. As it turns out, content marketing generates about three times more leads and costs around 62 percent less than traditional marketing.[1]

Via Jeff Domansky
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Jeff Domansky's curator insight, February 20, 11:55 PM

Content marketing delivers.

Dean Ryan G. Martin's curator insight, February 21, 5:52 AM

Content is king. Consistency is queen. 

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10 Creative Ways to Discover Keywords for Your Business

10 Creative Ways to Discover Keywords for Your Business | micropreneur | Scoop.it
With a touch of creativity and a bit of active brain power, you will go above and beyond the (not provided) limitations of keyword research.
lorrinda's insight:

"Keyword research is a vital source for creating a successful website, online presence and marketing strategy. There are numerous tools and resources available today to aid in keyword research. "

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6 Ways to Attract More LinkedIn Leads

6 Ways to Attract More LinkedIn Leads | micropreneur | Scoop.it
6 Ways to Attract More LinkedIn Leads
lorrinda's insight:

1. improve your presence

2. create influential content

3. target prospects

4. build community and engagement

5. integrate linkedin with content marketing

6. nurture relationships

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Best Social Media Articles of 2014

Best Social Media Articles of 2014 | micropreneur | Scoop.it
Hundreds of social media articles are published daily, so sorting through them is impossible. Here are our picks for best social media articles of 2014.
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Sales Tax Compliance for eCommerce Sellers in 5 Simple Steps [Infographic]

Sales Tax Compliance for eCommerce Sellers in 5 Simple Steps [Infographic] | micropreneur | Scoop.it
Sales Tax Compliance in 5 Simple Steps [Infographic]
lorrinda's insight:

Nexxus * Permit * Collect * Track * File

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100 Lessons 10 Years of Blogging

100 Lessons 10 Years of Blogging | micropreneur | Scoop.it
I can’t believe that I’ve been blogging for over 10 years now. Boy, has it been a fun journey! Overall, I love blogging because I enjoy helping other
lorrinda's insight:

"If your headlines are too long, they will get cut off within Google’s search results. Try to keep them to fewer than 65 characters." -Neil Patel

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A/B Testing For Beginners: 70 Resources to Get You Started

A/B Testing For Beginners: 70 Resources to Get You Started | micropreneur | Scoop.it
There are two ways to make more money from your website. The first is to drive more traffic, and the second is to convert more visitors into customers. P
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The Definitive Guide To Building An Email List From Scratch

The Definitive Guide To Building An Email List From Scratch | micropreneur | Scoop.it
If you haven’t yet started building an email list (but know you need to), this article is for you. You may have heard that a strong email list is one of the most valuable assets you can have, but when you’re starting from scratch, it’s easy to feel overwhelmed. This [...]
lorrinda's insight:

Create/define the offer and drive traffic to it.  Easy to say.

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EY - 3 adaptations to help women entrepreneurs scale big

EY - 3 adaptations to help women entrepreneurs scale big | micropreneur | Scoop.it
The EY Entrepreneurial Winning Women program, along with Babson College’s Center for Women’s Entrepreneurial Leadership, reveals ways for women-led companies to accelerate growth.
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The 7-Letter Word

The 7-Letter Word | micropreneur | Scoop.it
Like all great games, works of genius, love affairs, and near death experiences, there is a defining moment, in Scrabble, that reigns supreme -- one existential, moon howling, Job-in-the-belly-of-the-whale moment that, metaphorically speaking, I imag...
lorrinda's insight:

If you're a logophile (or not) you'll love this article to keep everything in context.

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How to Get More Likes and Followers on Instagram (according to Science)

How to Get More Likes and Followers on Instagram (according to Science) | micropreneur | Scoop.it
Want to get more Likes on your Instagram pics? No problem! Check out these science-based tips for how to get more Likes & followers on Instagram.
lorrinda's insight:

This is a study of over a million photos and 1/2 a million users.

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Social Media Marketing: 5 Things Not to Do - JOSIC Media

Social Media Marketing: 5 Things Not to Do - JOSIC Media | micropreneur | Scoop.it
Social media is currently used by 97% of marketers, who are learning how to use it to create a personalized, relevant experience for their audience. Nowada
lorrinda's insight:

All social media efforts should be strategic.

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17 Key Content Marketing Metrics to Start Tracking Today

17 Key Content Marketing Metrics to Start Tracking Today | micropreneur | Scoop.it
Content marketing can be one of the most effective ways to generate and convert leads, but it’s only effective if you make well-informed improvements to your strategy over time.


And, of course, you can only make these types of improvements if you have the data needed to inform your decisions.


Effective content marketing is a synergy of two skillsets and you need to combine the science and data discipline of a scientist with the creative genes of an artist....


Via Jeff Domansky
lorrinda's insight:

Content should be  ONE piece of your marketing strategy, balanced with the other must-do areas of your business.

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Jeff Domansky's curator insight, February 20, 11:52 PM

Got your content measure mojo? Get tracking!

Nedko Aldev's curator insight, February 21, 3:32 PM

 

324
Jan Wallen's curator insight, February 21, 5:26 PM

Easy to read. Good tips. 

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The Ultimate Guide to Hashtags

The Ultimate Guide to Hashtags | micropreneur | Scoop.it
You see them everywhere around the web… From Twitter to Instagram, hashtags are an essential part of social media. So, why should you care about hashtags?
lorrinda's insight:

"...increase overall social media traffic.  ...tweets with hashtags generate two times more engagement than tweets without them."

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Hate this Headline? You’ll Probably Share the Story.

Hate this Headline? You’ll Probably Share the Story. | micropreneur | Scoop.it

Posts with a higher emotional value get more shares.

lorrinda's insight:

"YOU" are the most important thing you can add to your headlines.

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The State of Content Marketing 2014 [Infographic] | Oracle Marketing Cloud

The State of Content Marketing 2014 [Infographic] | Oracle Marketing Cloud | micropreneur | Scoop.it
The State of Content Marketing 2014 [Infographic]
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4 Questions To Help You Decide Whether You Should Invest In A Remote Workforce - PPCPath Blog

4 Questions To Help You Decide Whether You Should Invest In A Remote Workforce - PPCPath Blog | micropreneur | Scoop.it
Here are some great questions to ask yourself in order to determine whether investing in a remote workforce is right for your business.
lorrinda's insight:

Getting help may be cheaper than you think.

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How to Write a Press Release [Free Template]

How to Write a Press Release [Free Template] | micropreneur | Scoop.it
Learn how to write top-notch press releases and get a free press release template.
lorrinda's insight:

"Don't play hard to get."

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What SEO Used to Be Versus What SEO Is Now

What SEO Used to Be Versus What SEO Is Now | micropreneur | Scoop.it
With Panda, Penguin and all the other Google updates, SEO has changed over the years. What used to work doesn’t anymore. So, how do you know what you shoul
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6 Takeaways From Pubcon 2014

6 Takeaways From Pubcon 2014 | micropreneur | Scoop.it
Held annually, Pubcon has been called a “must-attend” conference by Forbes, and features entrepreneurs, industry leaders, and digital marketing professionals hosting lectures and workshops on search engine advancement, online advertising, and social media. This year’s Pubcon was held in Las Vegas from October 6-9, and featured some amazing speakers with [...]
lorrinda's insight:

1. SEO Is Not a Separate Strategy.
2. Mobile SEO Is Taking Over.
3. Robots Don’t Care About Your Content. People Do.
4. “Helping” and “Selling” Are Only Two Letters Apart.
5. Cut What Doesn’t Work.
6. There Are Some Great New Link Building Strategies to Try.

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3 Tactics to Optimize Your Website Content With Social Intelligence

3 Tactics to Optimize Your Website Content With Social Intelligence | micropreneur | Scoop.it
Social signals that can help you optimize your website content efforts are out there — but are you paying enough attention to them? Find out how to use the latest social sharing tool features to tr...
lorrinda's insight:

1. Start with the basics: Social-sharing buttons
2. Incorporate the intelligence you might be missing: “dark social”
3. Target reporting and metrics

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Business Development Plan: Strategies to Transform Relationships

Business Development Plan: Strategies to Transform Relationships | micropreneur | Scoop.it
Creating a Business Development Plan: Transform Key Relationships With 3 Tested Strategies
lorrinda's insight:

Molly Fletcher is nicknamed the "female Jerry Macquire" by CNN.  She says:  "Be intentional about how you incorporate relationship-building skills into your business development plan. These partnerships don’t just happen.  Take stock of what you specifically can offer a key client or prospect, and map out the best way to leverage your unique assets. Use these strategies and don’t be surprised if you become an indispensable ally to those who can help you the most." ~Molly Fletcher

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10 Ways to Become the Most Productive Person Around

10 Ways to Become the Most Productive Person Around | micropreneur | Scoop.it
How we spend our mornings and what we eat play an important role in what we do.
lorrinda's insight:

Time WILL spend; whether it counts towards something you want is up to you

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Why Are Infographics So Darn Effective? [Infographic]

Why Are Infographics So Darn Effective? [Infographic] | micropreneur | Scoop.it
Learn the data behind why visual content and infographics are effective -- and why brands can benefit from using infographics in their marketing.
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