Held annually, Pubcon has been called a “must-attend” conference by Forbes, and features entrepreneurs, industry leaders, and digital marketing professionals hosting lectures and workshops on search engine advancement, online advertising, and social media. This year’s Pubcon was held in Las Vegas from October 6-9, and featured some amazing speakers with [...]
1. SEO Is Not a Separate Strategy. 2. Mobile SEO Is Taking Over. 3. Robots Don’t Care About Your Content. People Do. 4. “Helping” and “Selling” Are Only Two Letters Apart. 5. Cut What Doesn’t Work. 6. There Are Some Great New Link Building Strategies to Try.
Creating a Business Development Plan: Transform Key Relationships With 3 Tested Strategies
Molly Fletcher is nicknamed the "female Jerry Macquire" by CNN. She says: "Be intentional about how you incorporate relationship-building skills into your business development plan. These partnerships don’t just happen. Take stock of what you specifically can offer a key client or prospect, and map out the best way to leverage your unique assets. Use these strategies and don’t be surprised if you become an indispensable ally to those who can help you the most." ~Molly Fletcher
The classic sales funnel has long been used to describe website development strategy. However, the deployment of content marketing in a sales funnel with a campaign focus is a relatively new concept to many. It’s not as simple as writing lots of...
As a small business (micropreneur), you may not be able to take the time to write content every day. The content that you do write should be micro-niched so that the generated traffic can be thought of as auto-pre-qualified by the fact that your content is so targeted.
Provide easy access to the offer and make it easy for the visitor to purchase your products and services. Simplicity is key at this point because people are fickle and often change their minds. Don’t give your potential new customer time to lose interest. Make sure that your landing page is stimulating in its design and clear when it comes to converting that customer into a sale.
Actionable simplicity is key to a good landing page.
As a social platform, LinkedIn takes it lumps. There is the perception that it is a business job site, corporate networking site, not as good for business development as other platforms, and so on. But, ignoring LinkedIn in your small business marketing strategy is folly.
If you haven’t yet started building an email list (but know you need to), this article is for you. You may have heard that a strong email list is one of the most valuable assets you can have, but when you’re starting from scratch, it’s easy to feel overwhelmed. This [...]
Create/define the offer and drive traffic to it. Easy to say.
Like all great games, works of genius, love affairs, and near death experiences, there is a defining moment, in Scrabble, that reigns supreme -- one existential, moon howling, Job-in-the-belly-of-the-whale moment that, metaphorically speaking, I imag...
If you're a logophile (or not) you'll love this article to keep everything in context.
Are you a small business owner looking to expand your online presence? Would you like to know how to use social media to connect with your target market? While the effective use of social media continues to elude many small business owners, there are proven benefits to establishing a solid online presence. It's no secret …
Only use the social media platform that reaches your target market.
The 'curse of knowledge,' writes Steven Pinker, is the result of writers' assuming readers understand the subject. This causes bad writing. Good explanations start with imagining what it's like to be ignorant of a subject
Especially when writing non-fiction or marketing copy, have a reader tester unfamiliar with the niche to ensure that critical information isn't missed.
And 5 things they do. Being interviewed for newspaper, magazine or Internet articles is a great way for small business owners to get the word out about their companies. Learn what to say and not say to a reporter.
Develop, memorize and practice delivering the business pitch.