The classic sales funnel has long been used to describe website development strategy. However, the deployment of content marketing in a sales funnel with a campaign focus is a relatively new concept to many. It’s not as simple as writing lots of...
As a small business (micropreneur), you may not be able to take the time to write content every day. The content that you do write should be micro-niched so that the generated traffic can be thought of as auto-pre-qualified by the fact that your content is so targeted.
Provide easy access to the offer and make it easy for the visitor to purchase your products and services. Simplicity is key at this point because people are fickle and often change their minds. Don’t give your potential new customer time to lose interest. Make sure that your landing page is stimulating in its design and clear when it comes to converting that customer into a sale.
Actionable simplicity is key to a good landing page.
As a social platform, LinkedIn takes it lumps. There is the perception that it is a business job site, corporate networking site, not as good for business development as other platforms, and so on. But, ignoring LinkedIn in your small business marketing strategy is folly.
The people who hold the purse strings do not care about the vanity numbers and ego massaging that social media metrics can provide. Fluffy updates about follower counts, YouTube views, and comments do nothing but get in the way of the things they want to hear about. How much are you spending, and how much is it making? If you want to get the CFO on your side, you need to start analyzing what you’re doing and start speaking their language.
These are the kind of bottom line metrics a micropreneur or small business has to measure first and foremost. Popularity is wonderful. Profitable is critical. In the strategy to keep the impact big and the imprint small, only income producing activities can consistently cut the mustard,
Are you a small business owner looking to expand your online presence? Would you like to know how to use social media to connect with your target market? While the effective use of social media continues to elude many small business owners, there are proven benefits to establishing a solid online presence. It's no secret …
Only use the social media platform that reaches your target market.
The 'curse of knowledge,' writes Steven Pinker, is the result of writers' assuming readers understand the subject. This causes bad writing. Good explanations start with imagining what it's like to be ignorant of a subject
Especially when writing non-fiction or marketing copy, have a reader tester unfamiliar with the niche to ensure that critical information isn't missed.
And 5 things they do. Being interviewed for newspaper, magazine or Internet articles is a great way for small business owners to get the word out about their companies. Learn what to say and not say to a reporter.
Develop, memorize and practice delivering the business pitch.
The future of Marketing is engagement and interactivity because today's marketing is about relationships, not media. Networking, bringing your website to live with video, and social media are really effective ways to establish business relationships to get more clients.
This is Chapter 3 of The Fire Path, where your passions and our guidance unite!
Click here to listen to the audio version of this post, Episode 03 of Kate's Take.
Can you feel the speed we're already picking up as we head down The Fire Path? ...and we're only getting started!
Now that we’ve covered how to define your avatar, and also how your avatar helps you focus on who you're talking to, let’s look at defining your niche, which helps you really figure out ...
...a good, mental walk-thru to getting breaking down to your niche. Having a nich doesn't mean customers outside are not welcome, it means you have a concrete strategic direction for marketing, product creation and expertise.