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five tips to help your micro-business thrive | Small Business Opportunities

five tips to help your micro-business thrive | Small Business Opportunities | micropreneur | Scoop.it
five tips to help you start your own micro-business and watch it thrive
lorrinda's insight:

...one business plan/research tool is liveplan.com  I really like shoeboxed.com for receipts.  Take time on Friday to reflect and plan.  

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no overwhelm small business best practices
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Why Are Hashtags So Darn Important?

Why Are Hashtags So Darn Important? | micropreneur | Scoop.it
You can see them on sites like Facebook, Twitter, Pinterest, and Instagram, at events, or even on commercials and movie trailers.

It’s not a surprise that one of the questions I hear all the time, when presenting social media seminars, is, “What is a hashtag and why is it important for my business?”

Via Brian Yanish - MarketingHits.com
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Bucles de Comunicación's curator insight, September 29, 3:13 PM

Importancia de los Hasthtags en las redes sociales. #ComunicacionDigital

Ellie Bigsby's curator insight, September 29, 3:20 PM

This article briefly explains the importance of using hashtags. Hashtags increase consumer engagement with a brand; they lead consumers to videos, images, articles or updates about the brand. They also allow to consumer to generate more information about the brand and its products and services. One thing that this article did not mention is that hashtags encourage a brand community whereby consumers interact with each other about a brand. 

Maura Quigley's curator insight, September 29, 3:48 PM

This article discusses why hashtags are so important and I learned a lot of things about them that I didn't know before. Hashtags are not completely new to social media outlets such as Twitter and Instagram, but to Facebook, the popularity of them are fairly new. I remember before it was sort of "taboo" in a way to put a hashtag on Facebook, but now it's utilized just as it is on outlets such as Twitter and Instagram. Who knew that if today you used more than two hashtags that your engagement would actually drop 17 percent? There were a few things in the article that I already had known, like how to actually create a proper hashtag and why people hashtag.

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Content Marketing Is Not As Simple As Writing A Ton of Blog Posts Every Day

Content Marketing Is Not As Simple As Writing A Ton of Blog Posts Every Day | micropreneur | Scoop.it
The classic sales funnel has long been used to describe website development strategy.
However, the deployment of content marketing in a sales funnel with a campaign focus is a relatively new concept to many.
It’s not as simple as writing lots of...
lorrinda's insight:

As a small business (micropreneur), you may not be able to take the time to write content every day.  The content that you do write should be micro-niched so that the generated traffic can be thought of as auto-pre-qualified by the fact that your content is so targeted.

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6 Tips on Marketing Your Business for Free

6 Tips on Marketing Your Business for Free | micropreneur | Scoop.it
Marketing your business is vital if you want it to be successful and grow, but it can be costly. Here's how to market for free.
lorrinda's insight:

If it works and it's free, use it.

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Focus. Don't Multitask.

Focus. Don't Multitask. | micropreneur | Scoop.it
As a small business owner, you feel as if you should be doing three things at once. But some studies say multitasking is actually counterproductive.
lorrinda's insight:

I finish things much quicker if I focus on one thing at a  time.  This absolutely curtails rework which is business productivity enemy #1.

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How to Create a Landing Page - #HitchHikersGuide

How to Create a Landing Page - #HitchHikersGuide | micropreneur | Scoop.it
Provide easy access to the offer and make it easy for the visitor to purchase your products and services. Simplicity is key at this point because people are fickle and often change their minds. Don’t give your potential new customer time to lose interest. Make sure that your landing page is stimulating in its design and clear when it comes to converting that customer into a sale.
lorrinda's insight:

Actionable simplicity is key to a good landing page.  

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Best Time To Tweet

Best Time To Tweet | micropreneur | Scoop.it

Many say that 9am, 12pm and 3pm is the best time to tweet, to get the most value out of Twitter discover YOUR best time.

lorrinda's insight:

"Consider where you're located and the tools you're using..." 

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Why LinkedIn Is Brilliant for Small Business Marketing [INFOGRAPHIC]

Why LinkedIn Is Brilliant for Small Business Marketing [INFOGRAPHIC] | micropreneur | Scoop.it
As a social platform, LinkedIn takes it lumps. There is the perception that it is a business job site, corporate networking site, not as good for business development as other platforms, and so on. But, ignoring LinkedIn in your small business marketing strategy is folly.

Via The Fish Firm
lorrinda's insight:

If your customers are not on FaceBook, Twitter or Google+...  they are probably on LinkedIn if they are online at all.

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Marco Favero's curator insight, September 25, 12:27 AM

aggiungi la tua intuizione ...

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The Noob Guide to Online Marketing | Visual.ly

The Noob Guide to Online Marketing | Visual.ly | micropreneur | Scoop.it

This enormous infographic organizes a number of basic tactics you could use to start marketing your self or your business online. As you scroll down,

lorrinda's insight:

Oh Oh SO excited to see such specific, boots on the ground marketing guidance in such an eye candy package.... You can use this to put as much detail as you dare into your marketing plan.

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The 2014 CMO's Guide To The Social Landscape

The 2014 CMO's Guide To The Social Landscape | micropreneur | Scoop.it
lorrinda's insight:

This is a useful roadmap for which platform to use for specific goals of your social media networking business strategy.

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The 5 Social Media Metrics That Will Convince Your CFO To Double Your Budget

The 5 Social Media Metrics That Will Convince Your CFO To Double Your Budget | micropreneur | Scoop.it

 

The people who hold the purse strings do not care about the vanity numbers and ego massaging that social media metrics can provide. Fluffy updates about follower counts, YouTube views, and comments do nothing but get in the way of the things they want to hear about. How much are you spending, and how much is it making? If you want to get the CFO on your side, you need to start analyzing what you’re doing and start speaking their language.


Via Brian Yanish - MarketingHits.com
lorrinda's insight:

These are the kind of bottom line metrics a micropreneur or small business has to measure first and foremost.  Popularity is wonderful.  Profitable is critical.  In the strategy to keep the impact big and the imprint small, only income producing activities can consistently cut the mustard,

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How the ALS Ice Bucket Challenge could change PR for nonprofits

How the ALS Ice Bucket Challenge could change PR for nonprofits | micropreneur | Scoop.it
The ALS Association has raised $70 million since the viral challenge started. Other organizations are sure to look to replicate that success.
lorrinda's insight:

Marketing campaigns that have a built-in viral (BIV) component is a brilliant idea. BIV #1 - challenge friends + BIV #2 - video + BIV #3 - storytelling + BIV #4 - fun/ny = $KAching

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The Ultimate Content Marketing Glossary

The Ultimate Content Marketing Glossary | micropreneur | Scoop.it
[caption id="attachment_4170" align="aligncenter" width="640"] The Ultimate Content Marketing Glossary. Image Credit.[/caption] In order to help the wider co ...
lorrinda's insight:

Being able to speak the language of any industry is half the battle won. 

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Why Are Mobile Ads So Cheap?

Why Are Mobile Ads So Cheap? | micropreneur | Scoop.it
Mobile may be the future, but right now, mobile ad units still command a lower price point on average than print and web advertisements. Here's why.
lorrinda's insight:

Cheap ads sound great as an alternative to higher cost options, but I am yet to find the 'no overshelm' on ramp (or tool) for micropreneurs.

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7 Ways Social Media Supports Small Business

7 Ways Social Media Supports Small Business | micropreneur | Scoop.it
Are you a small business owner looking to expand your online presence? Would you like to know how to use social media to connect with your target market? While the effective use of social media continues to elude many small business owners, there are proven benefits to establishing a solid online presence. It's no secret …
lorrinda's insight:

Only use the social media platform that reaches your target market. 

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The Source of Bad Writing

The Source of Bad Writing | micropreneur | Scoop.it
The 'curse of knowledge,' writes Steven Pinker, is the result of writers' assuming readers understand the subject. This causes bad writing. Good explanations start with imagining what it's like to be ignorant of a subject
lorrinda's insight:

Especially when writing non-fiction or marketing copy, have a reader tester unfamiliar with the niche to ensure that critical information isn't missed.

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Setting Smart Goals

Setting Smart Goals | micropreneur | Scoop.it

A process for setting goals that pre-dates 2011.

lorrinda's insight:

...and here's a 2014 version to make your goals S.M.A.R.T.E.R. with Maribel - by https://www.youtube.com/watch?v=8-bEyTY_d4k

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5 Things Reporters Don't Want to Hear From You

5 Things Reporters Don't Want to Hear From You | micropreneur | Scoop.it
And 5 things they do. Being interviewed for newspaper, magazine or Internet articles is a great way for small business owners to get the word out about their companies. Learn what to say and not say to a reporter.
lorrinda's insight:

Develop, memorize and practice delivering the business pitch.

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13 Insanely Useful Predictive Analytics Resources - Radius

13 Insanely Useful Predictive Analytics Resources - Radius | micropreneur | Scoop.it

Digest...

 

1. TDWI Best Practices Report | Predictive Analytics for Business Advantage

2. Five Steps to Master Big Data and Predictive Analytics in 2014

4. Business Analytics: Moving From Descriptive to Predictive Analytics

5. Getting Analytics Right From the Start

6. Focus On: Predictive Analytics

10. Predictive Analytics Guide

 

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► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected). 


Via iNeoMarketing
lorrinda's insight:

insanely useful is crazy attractive

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iNeoMarketing's curator insight, September 25, 5:41 AM

There are others (click through for a review), but I selected what I thought to be the best. 

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7 Things to Never Do With A WordPress Plugin

7 Things to Never Do With A WordPress Plugin | micropreneur | Scoop.it
Every WordPress plugin takes up precious resources. Here are 7 things that are so easy to implement on your WordPress site, that you should never (or at least rarely) use a plugin.
lorrinda's insight:

sometimes knowing what NOT to do is just as beneficial as knowing what to do.

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The Noob Guide to Online Marketing | Visual.ly

The Noob Guide to Online Marketing | Visual.ly | micropreneur | Scoop.it
This enormous infographic organizes a number of basic tactics you could use to start marketing your self or your business online. As you scroll down,
lorrinda's insight:

Juicy, specific, boots on the ground marketing guidance in an eye candy package.... Use this to put as much detail as you dare into your marketing plan.

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6 Ways to Streamline and Scale Your Content Process – The Mention Blog

6 Ways to Streamline and Scale Your Content Process – The Mention Blog | micropreneur | Scoop.it
lorrinda's insight:

Plan content creation on a editorial calendar to stay  on task for consistency, quality and efficiency.

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How Brands Should Measure Social Media ROI Effectively!

How Brands Should Measure Social Media ROI Effectively! | micropreneur | Scoop.it
These six simple steps will educate you about how to calculate the ROI of your social media campaigns running on different networks.
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Smart Video Technology Game Changer | Move My Mountain Corp

Smart Video Technology Game Changer | Move My Mountain Corp | micropreneur | Scoop.it
lorrinda's insight:

The future of Marketing is engagement and interactivity because today's marketing is about relationships, not media. Networking, bringing your website to live with video, and social media are really effective ways to establish business relationships to get more clients. 

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The Fire Path 3: Discovering your niche

The Fire Path 3: Discovering your niche | micropreneur | Scoop.it
This is Chapter 3 of The Fire Path, where your passions and our guidance unite! 

Click here to listen to the audio version of this post, Episode 03 of Kate's Take.

Can you feel the speed we're already picking up as we head down The Fire Path? ...and we're only getting started!

Now that we’ve covered how to define your avatar, and also how your avatar helps you focus on who you're talking to, let’s look at defining your niche, which helps you really figure out ...
lorrinda's insight:

...a good, mental walk-thru to getting breaking down to your niche. Having a nich doesn't mean customers outside are not welcome, it means you have a concrete strategic direction for marketing, product creation and expertise.  

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Search Tips & Tricks – Inside Search – Google

Search Tips & Tricks – Inside Search – Google | micropreneur | Scoop.it
lorrinda's insight:

Knowing how to nanosecond-find exactly what you are looking for is critical when there's never enough time.

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