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How Startups Can Use Power Of Social Media (Infographic)

How Startups Can Use Power Of Social Media (Infographic) | micropreneur | Scoop.it

"Startups face tremendous pressure while competing with their bigger counterparts. They neither have large manpower nor big infrastructure. Social media can become an effective solution in helping them grow. This infographic shows how startups should utilize the power of social media."


Via Martin (Marty) Smith
lorrinda's insight:

Micropreneurs can use the power of social media for selling because "...social media is where relationships start and all selling is relationship selling" [so that you are known, liked and trusted]... enough that people feel comfortable buying from you or based on your recommendation.

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lorrinda's comment, February 19, 8:14 AM
Truth! "...social media is where relationships start and all selling is relationship selling" [so that you are known, liked and trusted]... enough that people feel comfortable buying from you or based on your recommendation.
Matty Bdn's curator insight, February 20, 4:23 AM

Comment les médias sociaux peuvent-ils devenir une solution au développement des startups ?

 

Voici un exemple d'infographie efficace pour montrer comment les startups doivent les utiliser. 

Samuel Pavin's curator insight, February 21, 6:16 AM

Social Media for startups. Not just communication but a major tool for advertising, sales, marketing and customer service. 

 

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Content Marketing For Lawyers 1,2,3 - Martin Marty Smith Marketing Blog

Content Marketing For Lawyers 1,2,3 - Martin Marty Smith Marketing Blog | micropreneur | Scoop.it
  . Content Marketing Tips For Lawyers Imagine you are a lawyer. You work hard, graduated with honors from law school and don’t understand why your billing this year will be slightly less than last continue a three year trend.

Via Martin (Marty) Smith
lorrinda's insight:

The retainer is a  projectized version of the lawyer's billable hour.  Content marketing can be the current day "retainer" for lawyers.

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Martin (Marty) Smith's curator insight, November 6, 2013 1:59 AM

Had fun writing this post after reading a Neil Ferre post encouraging lawyers to embrace content and social marketing or pay the consequences (slowly decling billable hours).

Neil's post is here:
http://circleoflegaltrust.com/is-not-participating-in-social-media-a-liability/

Neil's post got me thinking, "If I were a lawyer how would I create a website to win fast..."
http://martinmartysmith.com/content-marketing-lawyers-123/ 


Added some new lawyer web designa and content marketing ides on GPlus today: https://plus.google.com/102639884404823294558/posts/VXnDh36cXKK 

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Be A MENSCH Not A DeFriender Since Unfriending On Facebook Can HURT

Be A MENSCH Not A DeFriender Since Unfriending On Facebook Can HURT | micropreneur | Scoop.it

Quick IM Lesson For Non-IMers
If you don't work in Internet marketing you may not realize every blog post, social net and Tweet is connected and summarized into a Klout score. Here is my Klout score profile page: http://klout.com/#/ScentTrail

The key chart shows Facebook is half of my Klout score. Klout is being used in job interviews and to asses legitimacy of ideas like http://www.curecancerstarter.org. Right now I have 567 Facebook followers mostly friends form Choate, Vassar and my jobs with P&G, M&M/Mars and NutraSweet (some startup friends too).

When you defriend someone you hurt their Klout score and that could be a very big deal. My Facebook churns - Five come on and five drop off. If you are a friend of mine and I did something that makes you want to hit the UNFRIEND button please tell me what it was so I don't do it again (share WHY even if you go ahead and hit the unfriend button as at least then I will know how to avoid more drop offs).

if your Facebook KLOUT is strong and you unfriend then damage is multiplied. I can't think of a GOOD reason to delist someone from your Facebook. Even the most ardent Facebook content creators don't post more than a few times a day (shoot every second a thousand messages hit my twitter feeds).

Please try to be CAREFUL about defriending your friends who are Internet marketers since to do so could cost them jobs and in my case literaly millions for #curingcancer..

 

If hurting them is what you want then learn a lesson from a cancer survivor - Life is too short to be that mad about nothing at all. I suspect most "de-frienders" have no idea clicking on defriend could hurt the person they are defriending.

I ONLY defriend for spam and will never defriend people I went to school with or know from the various weigh stations of my career. So please don't draw the defriend gun out unless you really mean to inflict HARM (and even then don't defriend).

 


Via Martin (Marty) Smith
lorrinda's insight:

klout.com sounds like a sort of digital credit score.  wow.  SO -- use this as a basis for formulating  your, "how to handle unfriendly friends on facebook policy."

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Digital First Business Implications - Atlantic BT

Digital First Business Implications - Atlantic BT | micropreneur | Scoop.it
Even brand powerhouses like Marty's old employers M&M's, P&G must realize what happens online today is most important product in a digital first world.

Via Martin (Marty) Smith
lorrinda's insight:

"If your online presence isn't as great as your real world experience a slow decay will rot your brand's foundation"  --having a strong digital footprint is critical

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Martin (Marty) Smith's curator insight, November 5, 2013 4:16 PM

After scooping a Neil Ferree post about lawyers needing to accept content and social marketing I realized my 2008 Infinite Inventory, Moore's Law, Saving Ford ScentTrail Marketing post didn't go near far enough. 

This post is about difficulty of powerful branded manufacturers and widget makers have with embracing that the most important product they created today was digital and online. If your online presence isn't as great as your real world experience a slow decay will rot your brand's foundation. 

Digital First is a revolution, a revolution that never slows for anyone to catch up or understand. This revolution only knows one speed - FASTER and only happens in one time NOW.

 

Neil's post made me smile because if lawyers, traditionally the antelope at our Internet marketing waterhole, are beginning to understand the need for content marketing supported by social media surely the 7th sign is here. Better stock up on canned goods, water and plenty of content and social media marketing if we want to survive :).