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The Fire Path 3: Discovering your niche

The Fire Path 3: Discovering your niche | micropreneur | Scoop.it
This is Chapter 3 of The Fire Path, where your passions and our guidance unite! 

Click here to listen to the audio version of this post, Episode 03 of Kate's Take.

Can you feel the speed we're already picking up as we head down The Fire Path? ...and we're only getting started!

Now that we’ve covered how to define your avatar, and also how your avatar helps you focus on who you're talking to, let’s look at defining your niche, which helps you really figure out ...
lorrinda's insight:

...a good, mental walk-thru to getting breaking down to your niche. Having a nich doesn't mean customers outside are not welcome, it means you have a concrete strategic direction for marketing, product creation and expertise.  

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Search Tips & Tricks – Inside Search – Google

Search Tips & Tricks – Inside Search – Google | micropreneur | Scoop.it
lorrinda's insight:

Knowing how to nanosecond-find exactly what you are looking for is critical when there's never enough time.

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3 Simple Methods to Add Favicon to Your WordPress Site

3 Simple Methods to Add Favicon to Your WordPress Site | micropreneur | Scoop.it
Do you know how to add favicon to your wordpress website for brand awareness? Here I have explained 3 possible methods to add a custom wordpress favicon.
lorrinda's insight:

With the tabbed browser setup. Your favicon is a nice reminder that you and your brand are hanging out with the user.

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CRM in the Post PC Era Is More Important Than Ever

CRM in the Post PC Era Is More Important Than Ever | micropreneur | Scoop.it
Tsal Tsafany of Base CRM shares thoughts on the importance of a modern CRM strategy to match the new technology environment we are living in today.
lorrinda's insight:

Micropreneurs need relevant data, on any device, in an intuitive format, with suggestions on what to do with it.

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Tumblr vs. Pinterest: Where will your content get consumed?…

Tumblr vs. Pinterest: Where will your content get consumed?… | micropreneur | Scoop.it
lorrinda's insight:

Classic lesson in being where your target market is...  per this, if you're marketing to 16 year olds, pinterest may not be your best option; on the other hand...

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imgur: the simple image sharer

imgur: the simple image sharer | micropreneur | Scoop.it
Imgur is home to the web's most popular image content, curated in real time by a dedicated community through commenting, voting and sharing.
lorrinda's insight:

Google+ is rising too fast to ignore.  Incorporate it into your content reuse strategy for easy big impact with a small efficiency imprint.

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Skills Required For Web Design | Infographic via Visual.ly

Skills Required For Web Design | Infographic via Visual.ly | micropreneur | Scoop.it
Take a look at the top skills that you require if your designing a website .
For more information visit http://websitedesignn.com/

Via Martin (Marty) Smith
lorrinda's insight:

...plus the skill of copywriting is most helpful.  lorrinda

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Martin (Marty) Smith's curator insight, February 18, 9:27 PM

I would add patience, ability to work in a team and a generosity of spirit :). M 

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The Curated Content Funnel

The Curated Content Funnel | micropreneur | Scoop.it
The best content on your websites is THEIRS not YOURS.Internet marketing moves to 90% curation, 10% creation.
lorrinda's insight:

As a micropreneur evangelist and operations systems integrator with the focus of welding the biggest impact with the smallest imprint, I immediately embrace the "what to do" in order to nail down the "how to."

 

This paradigm shift will create new opportunities for developers and ISVs to create "niche curation funnels" that curates curated content so that any drive-by marketing and social networking that a small business owner might do remains highly effective.

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How to Make an Audition-Quality Home Recording Studio like you Robbed an Airport Baggage Claim - YouTube

For best quality, visit Newgrounds — http://www.newgrounds.com/portal/view/590285 Provide better sound quality in your recordings by treating your space with...
lorrinda's insight:

I know, not a family friendly title, but this a must do for DIY audio recordings.  I'm all about DONE! -- and this is hack gets it there ninja style.

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Appointy

Appointy | micropreneur | Scoop.it

    Appointy - Online Scheduling software is a scheduler software to help your business to grow exponentially. It's Free!

lorrinda's insight:

A great free time management tool to let clients schedule an appointment with you.

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Supportland: Small Business Owners Sharing, Rewarding and Keeping Customers

Supportland: Small Business Owners Sharing, Rewarding and Keeping Customers | micropreneur | Scoop.it
Oregon entrepreneurs create a rewards program to share customers and get them to come back.
lorrinda's insight:

The concept here is great!  ...but as a micropreneur onramping logistics, ongoing reporting, and underlying technogies and services would need to be automated. It would be super to know the cross market customers for collaboration decisions.

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Social Media Analytics | Visual.ly

Social Media Analytics | Visual.ly | micropreneur | Scoop.it
In the past few years, businesses have rushed to use social media. About 94 percent of all businesses now use some form of social media to promote the
lorrinda's insight:

...since we are working that every business process is documented, repeatable and measurable, this infographic gives you good ideas about how to measure (#5 metrics) the effectiveness of social media efforts.

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10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy

10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy | micropreneur | Scoop.it
Know what the fastest-growing demographic on Twitter is? Or how many new members join LinkedIn every second? The answers will surprise you!
lorrinda's insight:

Statistics like these + your narrow definition of your target market are input to creating your social media strategy.

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The Ultimate Content Marketing Glossary

The Ultimate Content Marketing Glossary | micropreneur | Scoop.it
[caption id="attachment_4170" align="aligncenter" width="640"] The Ultimate Content Marketing Glossary. Image Credit.[/caption] In order to help the wider co ...
lorrinda's insight:

Being able to speak the language of any industry is half the battle won. 

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Why Are Mobile Ads So Cheap?

Why Are Mobile Ads So Cheap? | micropreneur | Scoop.it
Mobile may be the future, but right now, mobile ad units still command a lower price point on average than print and web advertisements. Here's why.
lorrinda's insight:

Cheap ads sound great as an alternative to higher cost options, but I am yet to find the 'no overshelm' on ramp (or tool) for micropreneurs.

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WORDPRESS? .com VS .org

WORDPRESS?  .com VS .org | micropreneur | Scoop.it

What's the difference?  If you just want to write and forget about wordpress choose .org   If you care at all about building a brand or a business, choose .com   ~lorrinda

lorrinda's insight:

Micropreneurs should use the .com version of wordpress, not the .org version

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18 Things Highly Creative People Do Differently

18 Things Highly Creative People Do Differently | micropreneur | Scoop.it
Creativity works in mysterious and often paradoxical ways. Creative thinking is a stable, defining characteristic in some personalities, but it may also change based on situation and context. Inspiration and ideas often arise seemingly out of nowhere...
lorrinda's insight:

bE cREatiVe

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An Internet Minute

lorrinda's insight:

If you are not marketing online... start.  Now.  Something as simple as having a one-page website means you are "marketing" online.  Start where you are.  Grow like wildfire.

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How Startups Can Use Power Of Social Media (Infographic)

How Startups Can Use Power Of Social Media (Infographic) | micropreneur | Scoop.it

"Startups face tremendous pressure while competing with their bigger counterparts. They neither have large manpower nor big infrastructure. Social media can become an effective solution in helping them grow. This infographic shows how startups should utilize the power of social media."


Via Martin (Marty) Smith
lorrinda's insight:

Micropreneurs can use the power of social media for selling because "...social media is where relationships start and all selling is relationship selling" [so that you are known, liked and trusted]... enough that people feel comfortable buying from you or based on your recommendation.

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lorrinda's comment, February 19, 8:14 AM
Truth! "...social media is where relationships start and all selling is relationship selling" [so that you are known, liked and trusted]... enough that people feel comfortable buying from you or based on your recommendation.
Matty Bdn's curator insight, February 20, 4:23 AM

Comment les médias sociaux peuvent-ils devenir une solution au développement des startups ?

 

Voici un exemple d'infographie efficace pour montrer comment les startups doivent les utiliser. 

Samuel Pavin's curator insight, February 21, 6:16 AM

Social Media for startups. Not just communication but a major tool for advertising, sales, marketing and customer service. 

 

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Simplicity: The Greatest Challenge

Simplicity: The Greatest Challenge | micropreneur | Scoop.it
The best inventions operate simply. On the surface performing beautifully, while disguising the invisible and complex technology that makes them function.
lorrinda's insight:

Simplicity is Genius is  #5 in my micropreneur mantra...  Steve Jobs nailed it, "That’s been one of my mantras – focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.”

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My craft (micropreneur)

My craft (micropreneur) | micropreneur | Scoop.it
Micropreneur best practices, software and hacks for a balanced lifestyle doing work you love in a sustainable, scalable, small business growth engine.
lorrinda's insight:

This is an excellent infographic because you should begin with the end in mind.  Most times we are not just being creative and have a specific purpose for a graphic so having the exact dimensions to start can eliminate some rework.

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5 Step Secret Sauce of Selling Yourself : Blog Cabin | Curate Genius

5 Step Secret Sauce of Selling Yourself : Blog Cabin | Curate Genius | micropreneur | Scoop.it
5 Step Secret Sauce of Selling Yourself - Blog Cabin
lorrinda's insight:

If we don't sell ourself and our stuff, we will sell (or deliver) somebody else's stuff.   The further you are from the creation of the thing to sell, the less money less money you make.  

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Postcron | CrunchBase Profile

Postcron | CrunchBase Profile | micropreneur | Scoop.it
Postcron is an easy way to schedule facebook posts and tweets. It works this way: 1. The user selects the
lorrinda's insight:

Stay on the top of mind of our customers AND manage your time efficiently with tools like this.

 

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If a Picture Says 1000 Words, Then Video Is… Priceless

If a Picture Says 1000 Words, Then Video Is… Priceless | micropreneur | Scoop.it
Why do you use pictures on your website? Because they can help illustrate the message you are trying to get across, right? Although that is true, have you thou
lorrinda's insight:

if you don't like your voice or how you look on camera, slam a presentation 1-2 minute presentation together, write a detailed script for each slide and get someone you like to hear talk to read the script and record all that using a screencasting software (some are free!)...  video done.

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Marketing Tools: 29 Powerful Tools for a Social Media Marketer

Marketing Tools: 29 Powerful Tools for a Social Media Marketer | micropreneur | Scoop.it
View an amazing list of marketing tools that social media marketers use. Look at a day in the life of the social media marketer. Check it out.
lorrinda's insight:

You could do marketing every minute of the day.  Commit, at least to a certain number of hours/minutes a day.

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