Baixe o ebook sobre crowdfunding no jornalismo. Com o prefácio do professor e colega Marcelo Träsel (que muito me honra), lançamos a versão do ebook A vaquinha não foi pro brejo para Kindle e outros leitores.
Uma delas é o crowdfunding. Nome esquisito para algo bastante simples: financiamento coletivo. Tipo uma vaquinha mais sofisticada - e mais abrangente - porque não apela apenas para os conhecidos, mas aos afinados e ...
Depois de uma consulta pública lançada no final de 2013, a Comissão Europeia vai agora avançar com um documento de conclusões que virá acompanhado de um projeto que define formas de incentivo ao crowdfunding.
Ontem, no 9º Congresso da Abraji, tive a oportunidade de trocar algumas experiências sobre como organizar uma campanha de crowdfunding para jornalismo. Estava muito bem acompanhada: na mesa, Natalia Garcia, ...
We all know that the crowdfunding projects can’t accumulate funds on their own. This is the very reason why the term “campaign” is used quite often for generating funds in this manner.
There are several factors that make crowdfunding a success, but the most prominent factor is promotion. In case, if you are planning for funding an idea or a project then it’s for sure that you already might have thought about numerous promotional methods. However, the real question is, “Have you considered using promotional tips which involve little effort and give best results?”
Most of the promoters dread the idea of video promotion, as they are not that simple to do. Besides, most of the users are either too shy to face the camera or believe that it’s a costly affair. However, the fact is that video promotion is not costly at all and there’s no need for you to give the presentation by yourself. Hence, make it a point to go for video promotion, as it will play a major role in the success of your campaign. Videos make it easier for the viewers to connect with your cause emotionally. In other words, you can convey your message in a smart manner and gain the interest of your potential funders. A brief, but well crafted video will answer all the questions which your audience would usually ask. It will make things easier for you once you launch your campaign.
Creating a video presentation is not that hard. All you need us a built-in web cam or a small camcorder. You can then use strings of still pictures along with the voiceover to execute the job. However, make sure to put your face in the video, so that the viewers will be able to trust you more. In case, if you still don’t want to face the cam, you can ask your friend of family member to become the face of the video.
2. Word of mouth (own voice)
We all get busy promoting our campaign in social media and platforms, but forget to utilize the real social network i.e. talking face to face with people in real scenario.
Nothing can be better than convincing people about your campaign via face-to-face discussion. However, keep in mind not to reveal your business model and ideas which took you months of hard work to create. If your aim is to generate funds from the public, then don’t leave out your friends & family members. They can be the first to fund your project or campaign. Be ecstatic about what you are explaining to your audience. This will generate more interest in your audience and they would like to know more about it.
Once the funds start coming in, you will automatically create a whole new network of followers and associates who all wish to see your campaign succeed. Hence, make it a point to share updates with your investors and supporters.
You can go for short updates like “we just achieved 75% of our target! Thank you all for your help. Please share our campaign page with your followers & friends.” This will not offend your followers, but instead they will feel obliged to be a part of your campaign and will spread out your message to their own followers.
In a nutshell: Create an attractive video, promote your campaign face-to-face and follow up quite often for maximum crowdfunding success.
If people are willing to open their wallets, that's invaluable information for investors.
It seems like everyone is using crowdfunding to kick off their new business venture, be it a new coffee shop, grocery store or gadget. But there’s been significant debate about just how useful crowdfunding really is. For every successful project, there are many more that never get off the ground, even if they are able to raise some capital.
The reality is that the majority of entrepreneurs need more than financial support to launch their ideas. They lack the experience needed to create and execute a business plan. And with a few exceptions, like very simple or small ideas, they seriously underestimate how much money is needed to get a business off the ground.
Lately I’ve been thinking that crowdfunding has another, potentially more dependable benefit: It’s a great way to test desire for your product or business. You can create all the surveys you want and ask all of your friends and family for their opinions, but the only way to be sure you have a good idea is to know that people are willing to reach into their pockets to pay for it.
In that way, crowdfunding could be the very best way of testing your idea. If you set up a crowdfunding website, you’ll quickly discover if people want your idea -- and how many. They are literally willing to pay for your idea. That’s priceless information. And it can be used to your benefit in many ways.
El crowdfunding, expresado a través de sitios como Kickstarter, Indiegogo y similares, es una de esas tendencias que llaman la atención: muchos millones de dólares invertidos por individuos pre-comprando productos que les parecen interesantes, asumiendo el riesgo derivado de que esos productos no lleguen a ver la luz o no lo hagan en el plazo esperado, comunicándose con los creadores o emprendedores que están detrás de la idea, y aportando financiación precisamente cuando más interesa. En su relativamente corta historia, el crowdfunding acumula ya una interesante cantidad de historias de éxito, de proyectos que lo han utilizado para convertirse en
O mercado editorial brasileiro agora volta os olhos ao crowdfunding: nos últimos dois meses, duas plataformas dedicadas ao conceito e exclusivas aos livros passaram a operar no país. Funciona assim: a plataforma recebe ...
O PayPal realizou mudanças nas suas políticas de uso, com o objetivo de tornar mais eficiente e segura as transações que envolvem as atividades de crowdfunding, a prática que permite que desenvolvedores de projetos na ...
Crowdfunding é a recolha de fundos para financiar uma iniciativa ou projecto suportado por muitos apoiantes, a “crowd”. Geralmente cada apoiante contribui com uma pequena quantia utilizando uma plataforma web, como ...
TeK Notícias Internet - Não são muitas as plataformas nacionais ou lusófonas de crowdfunding mas têm sido suficientes para fazer sair do papel algumas centenas de projetos. 2013 foi um ano de crescimento, mas o conceito continua a ter ...
Crowdfunding é um modelo de negócio que utiliza a colaboração entre pessoas para realizar algo que desejam. Pode ser usado para viabilizar qualquer tipo de projeto. Hoje, eu separei três sites de financiamento coletivo ...
Às vezes uma boa ideia precisa apenas de um 'empurrão' para ganhar vida. E nem sempre as grandes empresas estão abertas a apoiar estes primeiros passos. O crowdfunding tem conquistado mais e mais projecção por ...
In the growing phenomenon of online crowdfunding the language used hold surprisingly predictive power about the success of such campaigns, U.S. researchers say.A study at Georgia Tech of more than 45,000 projects on crowdfunding site Kickstarter reveals dozens of phrases that pay and a few dozen more that may signal the likely failure of a crowd-sourced effort, the school reported Tuesday."Our research revealed that the phrases used in successful Kickstarter campaigns exhibited general persuasion principles," said Eric Gilbert, who runs the school's Computer Social Lab. "For example, those campaigns that follow the concept of reciprocity -- that is, offer a gift in return for a pledge -- and the perceptions of social participation and authority, generated the greatest amount of funding."
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