ip.access, a UK-based provider of small cell technology has entered the market of micro-location and retail intelligence with presenceCell, a solution to be implemented by wireless operators. Instead of relying on “over-the-top“ smartphone technologies such as Bluetooth or Wi-Fi, presenceCell...
Here’s how it works. HangIt’s platform combines a mobile software development kit (SDK) that the company says can be integrated in a day with a Campaign Portal that allows organizations to “hang” their marketing messages anywhere to be delivered to smartphone users at that target location. HangIt uses all of your device’s location technologies to determine your location, including GPS,
Beacon technology has a potential to change mobile advertising into something more interesting, valuable, and prestigious. It becomes the best factor that frequently hyped IoT (Internet of Things) probably finally comes true. Long time ago, the existence of connectivity that can be found everywhere
Romanian tech firm Onyx Beacon is teaming up with the local authorities in Bucharest to install 500 iBeacon devices on local buses. It's hoped that the new Smart Public Transport (SPT) initiative will make the city more accessible for the estimated 12,000 visually impaired citizens who live there.
Gimbal, which specializes in micro-location and proximity marketing technologies (iBeacon) has partnered with Tillster a supplier of digital engagement and ordering platforms for the quick service and fast casual restaurant industry. Tillster is enabling nearly a million guest interactions a day...
Il poursuit : « quand on présente ce service dans les focus groupes, car nous faisons encore des focus groupes, les gens adorent, c’est juste qu’ils ne savent pas que cela existe. » Il faut rendre service au client, insiste-t-il. De son côté Vente privée.com a du boulot. « Le gros travail que l’on a est d’indexer les magasins pour savoir ce qu’il y a » ajoute-t-il.
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