iBeacon & micro location in the retail space
5.6K views | +0 today
Follow
iBeacon & micro location in the retail space
Your new post is loading...
Your new post is loading...
Scooped by Guillaume Skalli
Scoop.it!

Google Introduces New Open Format And Developer Tools For Working With BLE Beacons

Google Introduces New Open Format And Developer Tools For Working With BLE Beacons | iBeacon & micro location in the retail space | Scoop.it
Google today introduced a number of new products around Bluetooth Low Energy (BLE) beacons in an effort to challenge Apple's iBeacon ecosystem. These new..
more...
No comment yet.
Scooped by Guillaume Skalli
Scoop.it!

Technology Helps Wireless Operators Compete in Beacon, Retail Intelligence Market

Technology Helps Wireless Operators Compete in Beacon, Retail Intelligence Market | iBeacon & micro location in the retail space | Scoop.it
ip.access, a UK-based provider of small cell technology has entered the market of micro-location and retail intelligence with presenceCell, a solution to be implemented by wireless operators. Instead of relying on “over-the-top“ smartphone technologies such as Bluetooth or Wi-Fi, presenceCell...
more...
No comment yet.
Scooped by Guillaume Skalli
Scoop.it!

Magnum ice cream promoted with beacons - iBeacons blog

Magnum ice cream promoted with beacons - iBeacons blog | iBeacon & micro location in the retail space | Scoop.it
Ice cream lovers are in luck. Beacons will be launched in 270 Tesco stores with offers for Magnum icecream. Exclusive offers and discounts will be given to users of the Mpulse app when they pass...
more...
No comment yet.
Scooped by Guillaume Skalli
Scoop.it!

Art turns to iBeacon for commemorating WWI

Art turns to iBeacon for commemorating WWI | iBeacon & micro location in the retail space | Scoop.it
We  love to see Estimote Beacons used in unusual ways. That’s why we were awestruck when we found out about the Elegy for forgotten sounds by The Reference digital agency and Belgian sound artist E...
more...
No comment yet.
Scooped by Guillaume Skalli
Scoop.it!

Pushing Place Tips, Facebook Offers Free Bluetooth Beacons To U.S. SMBs

Pushing Place Tips, Facebook Offers Free Bluetooth Beacons To U.S. SMBs | iBeacon & micro location in the retail space | Scoop.it
Facebook is expanding its location-based program to reach walk-in consumers with marketing messages.
more...
No comment yet.
Scooped by Guillaume Skalli
Scoop.it!

Verve Mobile Acquisition of Startup Fosbury Signals More Beacon Buys to Come

Verve Mobile Acquisition of Startup Fosbury Signals More Beacon Buys to Come | iBeacon & micro location in the retail space | Scoop.it
Verve Mobile, a firm focused on location-based advertising, acquired beacon-centric campaign management technology Fosbury.
more...
No comment yet.
Scooped by Guillaume Skalli
Scoop.it!

Beacons land at UK airports to send out offers and rewards • NFC World+

Beacons land at UK airports to send out offers and rewards • NFC World+ | iBeacon & micro location in the retail space | Scoop.it
Eight UK airports are to roll out a network of 200 Bluetooth Low Energy beacons that will deliver notifications to passengers while they wait for flights
more...
No comment yet.
Scooped by Guillaume Skalli
Scoop.it!

How Sensor-Enabled Ads Will Change Mobile Advertising

How Sensor-Enabled Ads Will Change Mobile Advertising | iBeacon & micro location in the retail space | Scoop.it
As mobile ad spending tops $100 billion, marketers need to move away from ads designed for desktop to offer a uniquely mobile experience.
more...
No comment yet.
Suggested by Devika
Scoop.it!

4 Ways Beacons ensure You lead a Smart Life

4 Ways Beacons ensure You lead a Smart Life | iBeacon & micro location in the retail space | Scoop.it
Of recent, beacons have started to make inroads into personal device marketplace. Learn about four such implementations that leverage beacons to enhance daily life experiences.
more...
No comment yet.
Scooped by Guillaume Skalli
Scoop.it!

Yelp, Foursquare, Trulia, YP, Retailers Have All ‘Watchified’ Their Apps on Day One

Yelp, Foursquare, Trulia, YP, Retailers Have All ‘Watchified’ Their Apps on Day One | iBeacon & micro location in the retail space | Scoop.it
more...
No comment yet.
Scooped by Guillaume Skalli
Scoop.it!

McDonald’s beacon strategy pushes in-store conversion rate to 20pc - Mobile Marketer - Software and technology

McDonald’s beacon strategy pushes in-store conversion rate to 20pc - Mobile Marketer - Software and technology | iBeacon & micro location in the retail space | Scoop.it
more...
No comment yet.
Scooped by Guillaume Skalli
Scoop.it!

HangIt pushes ads to your iPhone everywhere -- AppAdvice

HangIt pushes ads to your iPhone everywhere -- AppAdvice | iBeacon & micro location in the retail space | Scoop.it
Columbia.

Here’s how it works. HangIt’s platform combines a mobile software development kit (SDK) that the company says can be integrated in a day with a Campaign Portal that allows organizations to “hang” their marketing messages anywhere to be delivered to smartphone users at that target location. HangIt uses all of your device’s location technologies to determine your location, including GPS,
more...
No comment yet.
Scooped by Guillaume Skalli
Scoop.it!

SmartFocus announces ‘virtual beacons’ so retailers can draw in-store targeting | VentureBeat | Marketing | by Barry Levine

SmartFocus announces ‘virtual beacons’ so retailers can draw in-store targeting | VentureBeat | Marketing | by Barry Levine | iBeacon & micro location in the retail space | Scoop.it
SmartFocus announces ‘virtual beacons’ so retailers can draw in-store targeting
more...
No comment yet.
Scooped by Guillaume Skalli
Scoop.it!

iBeacon Vision in Mobile Ads Space (Part: 1)

iBeacon Vision in Mobile Ads Space (Part: 1) | iBeacon & micro location in the retail space | Scoop.it
Beacon technology has a potential to change mobile advertising into something more interesting, valuable, and prestigious. It becomes the best factor that frequently hyped IoT (Internet of Things) probably finally comes true.
Long time ago, the existence of connectivity that can be found everywhere
more...
No comment yet.
Scooped by Guillaume Skalli
Scoop.it!

iBeacon technology powers a new Smart Public Transport project in Bucharest

iBeacon technology powers a new Smart Public Transport project in Bucharest | iBeacon & micro location in the retail space | Scoop.it
Romanian tech firm Onyx Beacon is teaming up with the local authorities in Bucharest to install 500 iBeacon devices on local buses. It's hoped that the new Smart Public Transport (SPT) initiative will make the city more accessible for the estimated 12,000 visually impaired citizens who live there.
more...
No comment yet.
Scooped by Guillaume Skalli
Scoop.it!

Unilever ties with Tesco to mobilise its ‘biggest’ iBeacons trial | The Drum

Unilever ties with Tesco to mobilise its ‘biggest’ iBeacons trial | The Drum | iBeacon & micro location in the retail space | Scoop.it
more...
No comment yet.
Scooped by Guillaume Skalli
Scoop.it!

Beacon Vendor Gimbal Partners with Restaurant Solution Supplier Tillster

Beacon Vendor Gimbal Partners with Restaurant Solution Supplier Tillster | iBeacon & micro location in the retail space | Scoop.it
Gimbal, which specializes in micro-location and proximity marketing technologies (iBeacon) has partnered with Tillster a supplier of digital engagement and ordering platforms for the quick service and fast casual restaurant industry. Tillster is enabling nearly a million guest interactions a day...
more...
No comment yet.
Scooped by Guillaume Skalli
Scoop.it!

Did Facebook Just Solve Offline Ad Attribution? | BIA/Kelsey – Local Media Watch

Did Facebook Just Solve Offline Ad Attribution? | BIA/Kelsey – Local Media Watch | iBeacon & micro location in the retail space | Scoop.it
more...
No comment yet.
Scooped by Guillaume Skalli
Scoop.it!

Bluetooth privacy is mostly ignored, so you're beaming yourself to the world

Bluetooth privacy is mostly ignored, so you're beaming yourself to the world | iBeacon & micro location in the retail space | Scoop.it
It's okay, you Tweeted your FitBit stats anyhow, right?
more...
No comment yet.
Scooped by Guillaume Skalli
Scoop.it!

Why Retail Beacons Still Have A Long Way To Go

Why Retail Beacons Still Have A Long Way To Go | iBeacon & micro location in the retail space | Scoop.it
Installing them is easy. Actually getting useful information from them is hard.
more...
No comment yet.
Scooped by Guillaume Skalli
Scoop.it!

Le mobile to store va exploser, pour Vente privée.com

Le mobile to store va exploser, pour Vente privée.com | iBeacon & micro location in the retail space | Scoop.it
Il poursuit : « quand on présente ce service dans les focus groupes, car nous faisons encore des focus groupes, les gens adorent, c’est juste qu’ils ne savent pas que cela existe. » Il faut rendre service au client, insiste-t-il. De son côté Vente privée.com a du boulot. « Le gros travail que l’on a  est d’indexer les magasins pour savoir ce qu’il y a » ajoute-t-il.
more...
No comment yet.
Suggested by Devika
Scoop.it!

Convincing your Boss for a Beacon Pilot Project? Here are 3 Tips for You

Convincing your Boss for a Beacon Pilot Project? Here are 3 Tips for You | iBeacon & micro location in the retail space | Scoop.it
Convincing your Boss for a Beacon pilot project can be quite a daunting task. Here are 3 tips that will help you present a strong case for beacons.
more...
No comment yet.
Scooped by Guillaume Skalli
Scoop.it!

How Virtual Reality Is Leading the Way for a New Wave of Mobile Advertising

How Virtual Reality Is Leading the Way for a New Wave of Mobile Advertising | iBeacon & micro location in the retail space | Scoop.it
Mobile ad spend could reach $100 billion worldwide next year, according to eMarketer. Yet despite all the money behind it, mobile advertising today is still in the dark ages.
more...
No comment yet.
Scooped by Guillaume Skalli
Scoop.it!

Beacon Marketer Swirl Raises $18M

Beacon Marketer Swirl Raises $18M | iBeacon & micro location in the retail space | Scoop.it
Beacon marketing startup Swirl Networks has raised $18 million in Series C funding. The round was led by Hearst Ventures and SoftBank Capital, with a new..
more...
No comment yet.
Scooped by Guillaume Skalli
Scoop.it!

Apple Watch apps begin to arrive on the App Store -- AppAdvice

Apple Watch apps begin to arrive on the App Store -- AppAdvice | iBeacon & micro location in the retail space | Scoop.it
A number of apps, including Dark Sky, Things, and Target have just been updated with support for the wearable device.
more...
No comment yet.