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Indoor LBS Micro Location iBeacons | LinkedIn

Indoor LBS Micro Location iBeacons | LinkedIn | Micro location | Scoop.it
IndoorLBS.com was launched in 2003 to promote the convergence of location technologies, including GPS, WiFi, Bluetooth, MEMS. This LinkedIn group is for all who are interested in...
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Indoor LBS - Indoor Location, Maps, Nav (iBeacon): Apple's ...

Indoor LBS - Indoor Location, Maps, Nav (iBeacon): Apple's ... | Micro location | Scoop.it
Apple's iBeacons and PayPal's Beacons will lead a new era of location aware apps using Bluetooth technology on a micro level (indoor location), including mobile payments. According to Apple, Developers will be able to ...
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How the New iPads Could Conquer the Enterprise - Motley Fool

How the New iPads Could Conquer the Enterprise Motley Fool Considering the iPad family already has Bluetooth 4.0, it's all but certain tomorrow's iPads will also feature it -- along with what's known as iBeacon, a micro-location technology perfect...
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Netclearance Systems, Inc. Unveils World's First Multi-Mode Indoor Location Beacon - World News Report

Netclearance Systems, Inc. Unveils World's First Multi-Mode Indoor Location Beacon - World News Report | Micro location | Scoop.it
Netclearance Systems, Inc. Unveils World's First Multi-Mode Indoor Location Beacon. Press release distribution provided by World News Report
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Apple's iBeacons explained: What it is and why it matters - Pocket-lint.com

Apple's iBeacons explained: What it is and why it matters - Pocket-lint.com | Micro location | Scoop.it
Apple's iBeacons explained: What it is and why it matters
Pocket-lint.com
This is ideal for indoor mapping. For instance, GPS signals have trouble penetrating the steel and glass of buildings.
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Location services: The iPhone 5S just brought travel apps closer to nirvana - Tnooz

Location services: The iPhone 5S just brought travel apps closer to nirvana - Tnooz | Micro location | Scoop.it
The iPhone 5S's new location iBeacon sensor, M7 co-processor, and API may be more significant for travel application developers than previously realized.
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Aisle411 CEO: Retail Will Be the Biggest Opportunity for Indoor Location via @streetfight

Aisle411 CEO: Retail Will Be the Biggest Opportunity for Indoor Location via @streetfight | Micro location | Scoop.it
Concise interview with Aisle411 CEO, who are “all in” on BLE for retail. We agree heartily with his assessment. (Aisle411 CEO: Retail Will Be the Biggest Opportunity for Indoor Location via @streetfight - Concise...
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Apple's next revolution may be Bluetooth-powered iBeacons - InfoWorld

Apple's next revolution may be Bluetooth-powered iBeacons - InfoWorld | Micro location | Scoop.it
Apple's next revolution may be Bluetooth-powered iBeacons
InfoWorld
People have been complaining that Apple has stopped innovating.
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6 Strategies for Reaching Customers at the ‘Zero Moment of Purchase’ | Street Fight

6 Strategies for Reaching Customers at the ‘Zero Moment of Purchase’ | Street Fight | Micro location | Scoop.it

Targeting consumers at the “zero moment of purchase” — that is, while they’re shopping inside a store where a brand’s product are sold — is aproven way to increase conversion rates on mobile coupons and other discounted offers. Unfortunately, getting this type of high-impact marketing program off the ground can involve much more than a typical offline campaign. Brand marketers have to understand the limitations of indoor location technology, as well as the desires of their target audiences, if they want their targeted promotions to drive in-store sales.

 

To find out more about what marketers should know, we consulted with experts in the field of purchase-based ad targeting. Here is the best advice.


Via Russ Merz, Ph.D.
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dane norton's curator insight, September 30, 2014 5:53 PM

Sales promotion is a temporary incentive used to encourage consumers to buy a product or service right then and there. In terms of action a sales promotion is like direct marketing, it aims to generate an immediate response. In this article it talks about several strategies that can be implemented in order to reach customers at the zero moment of purchase. QR codes and check ins are now being replaced by indoor positioning apps that identify a customers exact spot in a store and they can automatically deliver relevant offers to the customers smartphone to help them push through the purchase decision channel. Since smartphones are increasing in numbers using mobile coupons and applications to offer discounted offers is a proven way to increase conversation rates within customers.

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Rx Networks Announces Zed™, a Precise Indoor Vertical Location Service for ... - PR Web (press release)

Rx Networks Announces Zed™, a Precise Indoor Vertical Location Service for ...
PR Web (press release)
Whether for emergency or consumer applications, the determination of a mobile device's vertical position while indoors presents unique challenges.
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iBeacon could make NFC obsolete

iBeacon could make NFC obsolete from Chatterbox live. Like this? Watch the latest episode of Chatterbox live on Blip! http://blip.tv/chatterbox-live/watch A ...
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The next big frontier for the smart home? Presence. - GigaOM

The next big frontier for the smart home? Presence. - GigaOM | Micro location | Scoop.it
The next big frontier for the smart home? Presence.
GigaOM
What we need is more than just geofencing, we need a high resolution 'interior GPS' for some indoor mapping. iBeacon.
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Indoor LBS - Indoor Location, Maps, Nav (iBeacon): Rise of the ...

Indoor LBS - Indoor Location, Maps, Nav (iBeacon): Rise of the ... | Micro location | Scoop.it
Pre-order your copy (at a special price) of the latest market report from IndoorLBS, "Rise of the iBeacons - The Micro Location & Proximity Revolution." Complete report expected end of Oct. iBeacons are not hype!
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iBeacon Smart Shopper first demo

First demo of working Smart Shopper. Coupons will be displayed based on indoor location. Based on iOS 7 iBeacon technology and BlueGiga BLE-112.
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aisle411 Partners With Estimote on Indoor Retail Mapping - Virtual-Strategy Magazine (press release)

aisle411 Partners With Estimote on Indoor Retail Mapping - Virtual-Strategy Magazine (press release) | Micro location | Scoop.it
aisle411 Partners With Estimote on Indoor Retail Mapping Virtual-Strategy Magazine (press release) The technology offerings from aisle411 and Estimote together fully-digitize retail shopping environments, combining aisle411's mobile indoor maps and...
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Why iBeacons has developers excited about Bluetooth Low Energy - DeveloperTech

Why iBeacons has developers excited about Bluetooth Low Energy - DeveloperTech | Micro location | Scoop.it
Why iBeacons has developers excited about Bluetooth Low Energy DeveloperTech The iPhone 4S was the first commercial product to ship with Bluetooth 4.0.
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iBeacons: Coming soon to a baseball stadium near you - ZDNet

iBeacons: Coming soon to a baseball stadium near you - ZDNet | Micro location | Scoop.it
iBeacons: Coming soon to a baseball stadium near you
ZDNet
Not content to sit on the sidelines (sorry) MLB is also adding new technology to its stadiums: Bluetooth low-energy transmitters called iBeacons.
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iOS 7 feature focus: Expanded Bluetooth adds support for companion devices ... - Apple Insider

iOS 7 feature focus: Expanded Bluetooth adds support for companion devices ... - Apple Insider | Micro location | Scoop.it
iOS 7 feature focus: Expanded Bluetooth adds support for companion devices ...
Apple Insider
One potential application of iBeacons is indoor navigation.
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Apple's iBeacons could greatly improve indoor mapping, in-store promotions - Tech2

Apple's iBeacons could greatly improve indoor mapping, in-store promotions - Tech2 | Micro location | Scoop.it
Tech2
Apple's iBeacons could greatly improve indoor mapping, in-store promotions
Tech2
Users can connect to the nearest beacon and get its hardcoded GPS location to navigate indoors.
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Smart device indoor positioning meets real time location services - Chip Design Magazine

Smart device indoor positioning meets real time location services Chip Design Magazine The folks over at IDTechEx had a webinar on Wednesday August 26, 2013 and I sat in because of its title “Mobile Phone Indoor Positioning Systems (IPS)...
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Why Apple iOS7 is a luminous iBeacon - Sydney Morning Herald

Why Apple iOS7 is a luminous iBeacon - Sydney Morning Herald | Micro location | Scoop.it
Sydney Morning Herald Why Apple iOS7 is a luminous iBeacon Sydney Morning Herald The new iPhones are powerful, fast, convenient and, as more than 10 million people and counting have decided, well worth standing in the rain for a couple of days to...
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Beyond the Beacon: BLE Just got Reel

In this video we demonstrate how mobile devices can advertise their presence to reelyActive infrastructure using Bluetooth Low Energy technology. For a full ...
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ROXIMITY Beacon Demo - iBeacons Demo

Demo of ROXIMITY Beacons (iBeacons) running in our office. Just a quickie demo showing some notifications based on proximity. ROXIMITY Beacons can be fully m...
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