A partnership between innovative market research companies and marketing communication ones can offer the right solutions, resources and methodologies to help companies successfully and safely navigate the web blue ocean to generate leads, in a...
this article is talking about how its not just about how we can segment markets and deliver brand messages but that there are other people involved that help make those brands successful and how the process of getting the brand popular is done. This artilce puts togetehr a market research company and a marketing communications company togther to help shape brands such as Dove and to get people talking about them both online and offline. In order to keep partnerships between two different companies is to communicate with each other and to keep each other in the loop so that the campaign amd message is all the same throughout.
This article has illustrated the importance of partnerships and the benefits that companies enjoy from establishing relationships. The author draws attention to two company’s marketing communications Brandnew MC and market research firm DigitalMR.
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