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How to Use the New Facebook Insights

How to Use the New Facebook Insights | Michael Pingree's Facebook Report | Scoop.it
Discover how the new Facebook Insights can help you easier measure your Facebook marketing and user engagement to make better strategic marketing decisions.

Via Debra Askanase
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What an improvement over the old insights...

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SocialEvolutionism's curator insight, August 29, 2013 6:52 AM

A must have tool ( Facbook Insights) for Social Media Manager/consultant. Want to track the performance of your Facebook. 

thanks Jon Loomer great post

Michael Pingree's Facebook Report
Michael Pingree's Facebook Report
All the Facebook news you need to know
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Make Your Social Media Profiles Stand Out

Make Your Social Media Profiles Stand Out | Michael Pingree's Facebook Report | Scoop.it
Strong social media profiles are a critical, but often overlooked element of your social media marketing strategy.  Contact me today to design your profile covers. LinkedIn starting at $79 Facebook...
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The Top 5 Tools All Social Media Managers Need

The Top 5 Tools All Social Media Managers Need | Michael Pingree's Facebook Report | Scoop.it
If you’re a social media manager, you know the stress that can come with the job. You have to be connected at all times. You need to stay up-to-date and on top of the news before your competitors. You have … Continue reading →
Michael Pingree's insight:

For analytics, I would also recommend the free reports from www.simplymeasured.com

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Using Social Media to Sell Your Products

Using Social Media to Sell Your Products | Michael Pingree's Facebook Report | Scoop.it
By Michael Pingree Social media is a very efficient tool you should think about using to promote your business. Keep reading to learn more about how you could boost your sales thanks to social medi...
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How to Use Social to Keep Customers Happy and Win Big in 2014 | Sprout Social

How to Use Social to Keep Customers Happy and Win Big in 2014 | Sprout Social | Michael Pingree's Facebook Report | Scoop.it
Smart social media managers will recognize that the trend for 2014 is to move beyond marketing and into prioritizing customer service and engagement.
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BIG Changes Coming to Facebook Ads

BIG Changes Coming to Facebook Ads | Michael Pingree's Facebook Report | Scoop.it
Facebook is eliminating Sponsored Stories from its ad options effective April 9. But several other changes are coming, too. Here are the details...
Michael Pingree's insight:

More changes coming from facebook. I am not saying these are good or bad changes, but wouldn't it be nice if they left the platform alone for awhile so marketers could actually build a strategy that might work for more than a month.

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16 Free Tools That Make Content Creation Way Easier

16 Free Tools That Make Content Creation Way Easier | Michael Pingree's Facebook Report | Scoop.it
Creating content is a manual job, but these 16 free tools can help you accelerate (and they're pretty fun to use, too).
Michael Pingree's insight:

Some great tools that will make content creation easier. I use most of them and can say for a fact that they are great.

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4 Tips to Attract Holiday Shoppers on Facebook

4 Tips to Attract Holiday Shoppers on Facebook | Michael Pingree's Facebook Report | Scoop.it
If you're looking to attract gift-givers through your company Facebook page, follow these tips:
Michael Pingree's insight:

Changing the cover photo is one of the most effective yet overlooked tricks in social media marketing.

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Silly! Facebook is like a garden, not a supermarket - Alex Houg

Silly! Facebook is like a garden, not a supermarket - Alex Houg | Michael Pingree's Facebook Report | Scoop.it
Scott Rawcliffe is a fitness instructor who also coaches other fitness pros. His content is solid, posting a couple times a day with a strong mix of photos, motivational quotes, and interesting tidbits.
Michael Pingree's insight:

Building an engaged fan base isn't really that hard. It just takes time and a little money. Here is a great case study of what to do.

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Get More Engagement with this Easy-to-Build Gaming App - SociallyStacked - Everything Social for Small Businesses and Agencies

Get More Engagement with this Easy-to-Build Gaming App - SociallyStacked - Everything Social for Small Businesses and Agencies | Michael Pingree's Facebook Report | Scoop.it
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Hooks That Make Contests and Sweepstakes Successful

Hooks That Make Contests and Sweepstakes Successful | Michael Pingree's Facebook Report | Scoop.it
Contests and sweepstakes are attractive by nature. In exchange for your personal data you can win a prize. Many contest don't leverage the power available ...
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Top 5 Sites for Social Media Marketing

Top 5 Sites for Social Media Marketing | Michael Pingree's Facebook Report | Scoop.it
By Michael Pingree Social media is sweeping the internet as the next big and important think when it comes to reaching out to customers and potential customers and improving brand image. Many new s...
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How a Facebook Page About Deer Went From 0 to 500K Likes (with No Ads)

How a Facebook Page About Deer Went From 0 to 500K Likes (with No Ads) | Michael Pingree's Facebook Report | Scoop.it
Want to get more fans without spending money? This case study shows how a Facebook page about deer went from 0 to 500K Likes in 2 months -- with no ads!
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10 Steps To Ethical Content Curation

10 Steps To Ethical Content Curation | Michael Pingree's Facebook Report | Scoop.it
Curation is nothing new, but online content curation is still in its early stages. Many content marketers are still unsure about what constitutes ethical content curation. If you're in this group, ...
Michael Pingree's insight:

The simplest rule of thumb for content curation is: if it isn't yours, tell us whose it is!

 

Content curation can and is a powerful tool for establishing yourself as the source for your niche. If you curate accounting info from a wide variety of sources, adding in your own two cents and being honest, you will establish yourself as a goto source of accounting info.

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Facebook Lookalike Audiences: Website Visitors, Fans and Conversions

Facebook Lookalike Audiences: Website Visitors, Fans and Conversions | Michael Pingree's Facebook Report | Scoop.it
Facebook now allows advertisers to create Lookalike Audiences based on fans, Website Custom Audiences, conversion pixels and more...
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5 Tips To Avoid Cheating And Riot At Your Facebook Contest

5 Tips To Avoid Cheating And Riot At Your Facebook Contest | Michael Pingree's Facebook Report | Scoop.it
People want to win your Facebook contest. The temptation is big to cheat, especially in the case of a high value grand prize! Prevent cheating like a pro.
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How to Curate Local Content

How to Curate Local Content | Michael Pingree's Facebook Report | Scoop.it
When targeting a local audience, local content is a vital part of your marketing strategy. But how does one curate local content?
Michael Pingree's insight:

Location, Location, Location. It's not just for real estate. Hyper local marketing of your business is a powerful tool for targeting to your specific audience. Here are 5 tips for curating local content.

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21 Steps to Create an Awesome LinkedIn Profile - Jeffbullas's Blog

21 Steps to Create an Awesome LinkedIn Profile - Jeffbullas's Blog | Michael Pingree's Facebook Report | Scoop.it
LinkedIn has re-defined the resume. So a well organised LinkedIn profile is now essential. Here are 21 key steps to create an awesome LinkedIn profile.
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5 Social Media Mistakes To Avoid

5 Social Media Mistakes To Avoid | Michael Pingree's Facebook Report | Scoop.it
By Michael Pingree It's very easy to get involved in social media marketing. After all, using the sites is free, and most people are familiar with the sites because they use them personally. In fac...
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Social Media Resources: Images, Luxury Brands, and Content Marketing | Sprout Social

Social Media Resources: Images, Luxury Brands, and Content Marketing | Sprout Social | Michael Pingree's Facebook Report | Scoop.it
Sprout Insights Week in Review: Helpful social media resources for your business — covering topics like Facebook, Twitter, and more.
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Why Some Facebook Pages Might See a Drop in Organic Reach | Sprout Social

Why Some Facebook Pages Might See a Drop in Organic Reach | Sprout Social | Michael Pingree's Facebook Report | Scoop.it
Facebook's recent update to its News Feed is good news for most, but some Page admins might see a decrease in organic reach.
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Is Email Marketing Still Relevant in the Age of Social Media?

Is Email Marketing Still Relevant in the Age of Social Media? | Michael Pingree's Facebook Report | Scoop.it
With so many small businesses interacting directly with customers on social media sites like Twitter and Facebook, email can seem outdated a
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Social Media Resources: Realtors, TV, and Privacy

Social Media Resources: Realtors, TV, and Privacy | Michael Pingree's Facebook Report | Scoop.it
Sprout Insights Week in Review: Helpful social media resources for your business — covering topics like Facebook, Twitter, and more.
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Add a YouTube Subscribe Button Tutorial Plus Bonus Ninja Trick

More at http://FrankJKenny.com You can easily add a subscribe button to your YouTube videos. I also include a ninja trick. Here is some code to help you: htt...
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10 Golden Rules to Successful Social Media Marketing

10 Golden Rules to Successful Social Media Marketing | Michael Pingree's Facebook Report | Scoop.it
Blog post at Rebekah Radice : The business world today is rapidly changing.
Long gone are the days of passive marketing.
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Mark Your Calendar! 9 Shopping Days Businesses Must Know About this Holiday Season - SociallyStacked - Everything Social for Small Businesses and Agencies

Mark Your Calendar! 9 Shopping Days Businesses Must Know About this Holiday Season - SociallyStacked - Everything Social for Small Businesses and Agencies | Michael Pingree's Facebook Report | Scoop.it

When most business owners plan their sales and promotions for the holiday season, they think about the two biggest shopping days of the year: Black Friday and Cyber Monday. While these days definitely deserve a bit of special attention, there are seven (seven!) other shopping days that occur during the holiday season that are also worth a look. 

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