Millennials are a truly unique market segment that is poised to spend more than $200 billion each year, beginning as early as 2017. Unfortunately, most companies are incapable of marketing to them effectively. But the reason is not what you might think. It’s not that companies lack the creative strategy to engage this young demographic. Instead, most companies simply do not function in a way that Millennials can appreciate. Join Adobe for this awesome article on the desires of Millennials, and the challenges most businesses face when trying to deliver their products and services to this frugal and eco-conscious generation.