Pharma and mHealth | How Pharma Companies Can Become Bigger Players in Mobile Health | mHealth: Patient Centered Care-Clinical Tools-Targeting Chronic Diseases |
Despite its efforts, Big Pharma hasn’t exactly taken a big bite out of the mobile health market.


For its new series of mobile health reports, research2guidance analyzed the 795 most successful health, fitness and medical apps in five countries, and 250 apps created by pharma companies. The firm’s analysts came up with a few ideas for why they’re lagging behind, and what they could do to get ahead.