4 items that patients should see after Googling a doctor | SEO | mHealth: Patient Centered Care-Clinical Tools-Targeting Chronic Diseases | Scoop.it
90 percent of Internet searchers don’t look past the first page of Google.

When current and prospective patients want to know more about a physician, they search for the physician on Google. The content that appears when a patient conducts a search will shape how he or she views the physician. While a Google search could turn up pages and page of websites, review sites, articles in medical journals, and even news stories related to the physician, patients only see a small percentage of that content.