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The Science of Storytelling | SocialTimes

The Science of Storytelling | SocialTimes | mHealth marketing | Scoop.it

The chemical and psychological makeup of our minds affects how we consume content: Our brains are wired to connect with compelling stories.


Brand storytelling tactics focus on different functions of the brain related to understanding and perception. The brain processes images 60 times faster than text, and 92 percent of consumers want brands to create stories around ads. Because of this, marketers should be delivering linear content with clear narratives and using images to tell their stories.


OneSpot has put together the following infographic to demonstrate how storytelling affects the brain and how brands can cut through the noise to offer stories that resonate with readers....


Via Jeff Domansky
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Kavita Sahgal's curator insight, June 10, 3:13 AM

The why behind the impact of Story Telling..

Beri Creative's curator insight, June 10, 3:22 AM

We LOVE this! We're all aware of how much us humans are drawn to stories - this just puts it into perspective.

Moons Lucien's curator insight, June 13, 3:59 AM

Would preffered to be storyselling or picth featured selling when you meet a saleman or you will meet a customer? think two minutes?

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Nearly One Third Of Online Consumers Trust A Stranger Over A Brand

Nearly One Third Of Online Consumers Trust A Stranger Over A Brand | mHealth marketing | Scoop.it
It is not often I get to infuse a former 80′s pop star’s name in one of my columns but Rick Springfield – who in addition to trying to woo “Jessie’s Girl”, warned us to “Don’t Talk To Strangers.” Well it would appear that a sizable chunk of online...
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Tap the Power of Storytelling in mHealth Marketing

Tap the Power of Storytelling in mHealth Marketing | mHealth marketing | Scoop.it
Telling YOUR story makes all the difference in your Mobile Health marketing. Check out this comprehensive Storytelling Resource.
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eMedToday's curator insight, August 8, 2013 8:25 PM

Stories are the single most important marketing tool for hospitals.

 

More important than brand