mHealth marketing
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mHealth marketing
mHealth trends, activities and insights
Curated by Sam Stern
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VC investment in mHealth surpasses last year

VC investment in mHealth surpasses last year | mHealth marketing | Scoop.it
Venture capital continues to pour into startups looking to cash in on the mHealth explosion. From January to August of this year, 50 mobile health companies secured $310 million in VC money compared...
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Surgical gaming and handwashing police: 5 Blueprint Health startups to watch

Surgical gaming and handwashing police: 5 Blueprint Health startups to watch | mHealth marketing | Scoop.it
New York-based health accelerator Blueprint Health graduated its third class of startups on Thursday. Check out five using technology to take on hospital infections, triage systems, doctor hygiene and more.
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Health Start-Ups!: 20 Cool Health Start-Ups | HealthWorks Collective

Health Start-Ups!: 20 Cool Health Start-Ups | HealthWorks Collective | mHealth marketing | Scoop.it
There are many, many cool healthcare startup companies out there. A few of them make it big. Many don't. I admire the developers of these companies. They had an idea and they ran with it.
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5 Keys to mHealth Start-Up Marketing

5 Keys to mHealth Start-Up Marketing | mHealth marketing | Scoop.it

As a start-up mHealth firm, how do you swim with the sharks without getting eaten alive?


“Shark” investor Mark Cuban says start-ups need to understand that it’s not about having the killer idea. Success is much more about being completely prepared to take a product or service to market. “Everyone has ideas. Most don’t do the work required to get the job done.” says Cuban. It also requires more than doing the work. You must make sales.  Cuban sums it up this way:  ”No sales. No company.”

Sam Stern's insight:

I originally wrote this blog as a way to get people thinking about consumer engagement and what it means for mhealth. It appeared on the mHIMSS website  I hope you enjoy it.

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