mHealth marketing
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mHealth trends, activities and insights
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The Healthy Business of mHealth App Marketing | Mobile Marketing Watch

The Healthy Business of mHealth App Marketing | Mobile Marketing Watch | mHealth marketing | Scoop.it
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eMedToday's curator insight, October 25, 2013 8:49 PM

Of those who do use health apps, more than two-thirds believed the apps had a significant impact on their health—the greatest endorsement such apps could garner. As lifestyle improvement becomes a critical concern for individuals—and mobile use expands its reach across the older population—the likelihood that more will engage with health apps is high.

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mHealth Apps Converge On The Fight Against Pediatric Cancer | HIStalk Connect

mHealth Apps Converge On The Fight Against Pediatric Cancer | HIStalk Connect | mHealth marketing | Scoop.it
New York, NY-based non-profit Stupid Cancer, one of the largest pediatric cancer non-profits in the country, launches a crowdfuding campaign to raise funds
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VC investment in mHealth surpasses last year

VC investment in mHealth surpasses last year | mHealth marketing | Scoop.it
Venture capital continues to pour into startups looking to cash in on the mHealth explosion. From January to August of this year, 50 mobile health companies secured $310 million in VC money compared...
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Tell Your Digital Health Brand Story on Linkedin

Tell Your Digital Health Brand Story on Linkedin | mHealth marketing | Scoop.it
Why Linkedin is the social media place for your digital health brand story... and how to tell your story.
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100 cyclists to trek across Europe decked out in wearable health monitors | mobihealthnews

100 cyclists to trek across Europe decked out in wearable health monitors | mobihealthnews | mHealth marketing | Scoop.it
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6 Mobile Health Apps for Healthcare Professionals or Patients

6 Mobile Health Apps for Healthcare Professionals or Patients | mHealth marketing | Scoop.it
6 innovative mobile health apps that offer support for both healthcare professionals and patients to take ownership of their healthcare experience.
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4 Key Strategies To a Successful Healthcare Crowdfunding Campaign

4 Key Strategies To a Successful Healthcare Crowdfunding Campaign | mHealth marketing | Scoop.it
Healthcare crowdfunding consultant, Komal Garewal shares 4 essential strategies to a successful healthcare crowdfunding campaign.
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Despite rapid growth of mHealth, significant limitations remain

Despite rapid growth of mHealth, significant limitations remain | mHealth marketing | Scoop.it
Despite the rapid growth and proliferation of mHealth over the past decade, systematic research on the impact of new mobile technologies on health outcomes remains scarce, finds an article in the...
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How to Create Content for mHealth Marketing

How to Create Content for mHealth Marketing | mHealth marketing | Scoop.it
Discover 22 compelling way to create content for your mHealth marketing... plus one profit-packed bonus approach
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Ringadoc raises $700k to move closer to the frontline of virtual health care

Ringadoc raises $700k to move closer to the frontline of virtual health care | mHealth marketing | Scoop.it
San Francisco-based Ringadoc has raised an additional $700,000 to help doctors streamline communication with patients.
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How Do I Make Online mHealth Marketing Work?

How Do I Make Online mHealth Marketing Work? | mHealth marketing | Scoop.it
Discover the key mindset for successful mHealth online marketing. Learn how to build a powerful market leadership asset with content.
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2018: 5 million disposable, mobile medical sensors | mobihealthnews

2018: 5 million disposable, mobile medical sensors | mobihealthnews | mHealth marketing | Scoop.it

Although disposable body-worn wireless medical sensors have barely begun to see usage in healthcare, research firm ABI is predicting they will rise to prominence very quickly. By 2018, ABI analysts say, disposable Medical Body Area Network (MBAN) sensor shipments will hit 5 million. Previously, ABI reported that 160 million wireless wearable health devices, of which disposable sensors are a sub-category, would ship in 2017.

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Report says mHealth sensor market will grow 70% annually -- but what about slow adoption?

Report says mHealth sensor market will grow 70% annually -- but what about slow adoption? | mHealth marketing | Scoop.it
A new report estimates the market for sensors and mobile health apps will grow to $5.6 million by 2017. But how can that be if the adoption rate has been flat?
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mHealth for Homeless Patients | HealthWorks Collective

mHealth for Homeless Patients | HealthWorks Collective | mHealth marketing | Scoop.it
A new study suggests that mobile health has great potential to increase communication within the homeless patient population, boost preventive care, and ultimately improve health outcomes and lower costs.
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Fitness, General Health Are Leading Health Apps

Fitness, General Health Are Leading Health Apps | mHealth marketing | Scoop.it
A majority of web users still don’t use health apps, but there is a growing contingent (26.4%) that does—at least sometimes. Fitness and general health lead the pack.
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The 5 Fact Guide to Digital Health for Hospital CEOs

The 5 Fact Guide to Digital Health for Hospital CEOs | mHealth marketing | Scoop.it
Dr. Saif Abed provides a 5 fact guide to digital health for hospital CEOs and physicians considering a digital health solution for their hospital/practice.
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How Digital Health Firms Can Launch a Content Marketing Strategy

How Digital Health Firms Can Launch a Content Marketing Strategy | mHealth marketing | Scoop.it
Discover the three simple steps to take to kick off content marketing for your digital health firm.
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FDA scrutinises health app for the first time

FDA scrutinises health app for the first time | mHealth marketing | Scoop.it
The US Food and Drug Administration (FDA) has for the first time written to a company because it needs regulatory clearance for a mobile health app. The FDA has been in touch with Biosense Technolo...
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More of things to come?

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eMedToday's curator insight, May 29, 2013 7:27 PM

As you develop apps you need to review quidelines for FDA approval. This is a big deal so developers need to be careful

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How to Write the Perfect mHealth Blog Post

How to Write the Perfect mHealth Blog Post | mHealth marketing | Scoop.it
Discover the 9 elements found in the perfect mHealth blog post- include these elements and increase traffic to your mHealth site.
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Your blog is an important component of an effective content strategy.  Here's my latest blog on the subject.

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Global mHealth Market to Generate $2 Billion in Revenue This Year

Global mHealth Market to Generate $2 Billion in Revenue This Year | mHealth marketing | Scoop.it
Visiongain is out with a new report probing the global mHealth market and its current pace of growth. The report in question - World Mobile Healthcare
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Instagram For Heart Attacks: iPhone App Speeds ECG Transmission To Hospital

Instagram For Heart Attacks: iPhone App Speeds ECG Transmission To Hospital | mHealth marketing | Scoop.it
In the crucial early stages of a possible heart attack, EMTs on the scene now rely on slow and unreliable proprietary technology to transmit vital ECG data to physicians at a hospital for evaluation.
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How consumers might find digital health tools | mobihealthnews

How consumers might find digital health tools | mobihealthnews | mHealth marketing | Scoop.it

For many years there has been a common refrain for mobile health app discovery: There’s no Consumer Reports for health apps. With tens of thousands of health-related smartphone apps, dozens of direct-to-consumer wearable health sensors now available, and various other websites and services — how is the increasingly health-conscious consumer to choose? Or, perhaps, if you believe that digital health tools are a new product category: How do consumers even hear about all these digital health tools in the first place? The discoverability problem is a big one, but there are many new and existing players doing something about it.

Sam Stern's insight:

It's about time the healthcare profession realizes the people the treat are more than patients......they're CONSUMERS.  When this happens, the patient/consumer will realize they are in control, just as consumers control all other brands.  Hopefully, this will lead to a major shift in how healthcare is delivered. 

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Health Start-Ups!: 20 Cool Health Start-Ups | HealthWorks Collective

Health Start-Ups!: 20 Cool Health Start-Ups | HealthWorks Collective | mHealth marketing | Scoop.it
There are many, many cool healthcare startup companies out there. A few of them make it big. Many don't. I admire the developers of these companies. They had an idea and they ran with it.
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The Empowered, Smartphone Patient: Is Mobile Health Marketing the Answer?

The Empowered, Smartphone Patient: Is Mobile Health Marketing the Answer? | mHealth marketing | Scoop.it
How does mobile health and marketing help achieve patient engagement... Will Mobile Health... and yes, Online Marketing... transform health care as we know it today?
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eMedToday's curator insight, May 27, 2013 10:16 PM

Pharma need to decide how to do Patient Engagement. They can do it on social media and mobile web sites or mobile apps. The key Just Do It.

 

"Not unless health care providers move beyond health care record documentation to actual “meaningful” communication with patients. For health care providers to be able to provide engaged, educational, two-way communication with patients, isn’t mobile an essential part of the conversation? If patient engagement matters, is mobile technology the difference maker in making it matter?"