I am intrigued by the challenge of motivating individuals to take care of themselves. Healthy or not, it would clearly be more beneficial for everyone if each person could take more responsibility for his or her own health.
Sam Stern's insight:
In my view the answer to "How can we motivate people to take care of their health?" goes beyond educating the population about technology and apps. One of the biggest stumbling block I see to motivating healthy behavior is the way we communicate the issues. The technology is not the story. Watch the Apple commercials. Check out the latest Samsung Mobile phone ads. They don’t talk about the technology. In the Apple vs. Samsung battle, the conversation is about the stories people are able to tell about themselves and to others using the technology. As discussions begin to emerge around Stage 3 of Meaningful Use, it's incumbent on us to understand the underlying emotional triggers that drive behavior. Focusing on the ease and benefits of the technology won't get the job done.
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