mHealth marketing
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mHealth trends, activities and insights
Curated by Sam Stern
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Patient Engagement: Translating Big Data Using Mobile Apps

Patient Engagement: Translating Big Data Using Mobile Apps | mHealth marketing | Scoop.it
Will Patient Engagement, Big Data, and Mobile Health converge to transform sick care to health care?
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3 Steps to Using Data in an Imperfect Data World — B2B Digital Marketing

3 Steps to Using Data in an Imperfect Data World — B2B Digital Marketing | mHealth marketing | Scoop.it
Data is reinventing the marketing and online advertising landscapes, but the data driving these changes is riddled with problems.
Sam Stern's insight:

Some good food for thought into how to use data tfor Media Buying and Creative.

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Big Data in Healthcare - Hype or Reality?

Big Data in Healthcare - Hype or Reality? | mHealth marketing | Scoop.it
Many readers write to me regularly to ask what I think about “Big Data” in healthcare. I tell them that Big Data in our field is generally more hype than reality right now but that there’s a lot of promise and opportunity.
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Looking Back, Looking Ahead – CMOs Weigh In

Looking Back, Looking Ahead – CMOs Weigh In | mHealth marketing | Scoop.it
This is such a great time of the year isn’t it? I mean with all the parties for hosting, marshmallows for toasting and caroling out in the snow.
Sam Stern's insight:

Top CMOs weigh in on mobile marketing, big data, content marketing and socila media. What worked in 2012 and predictions for 2013

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