Influencing a consumer’s digital experience is more important and challenging than ever before. The growth of divergent channels such as social, email and mobile has made it difficult for brands to deliver a consistent experience.  Managing the steady stream of intelligence on customer behavior is no longer possible via spreadsheet programs and other “static” tools—the consumer buying journey is real-time and happens across many different touchpoints. 33 percent of transactions made by new customers are influenced by more than one touchpoint, and multiple touchpoints influence 48% of repeat customers according to a recent Forrester study.