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Brand Storytelling: 10 Steps to Start Your Content Marketing Hero's Journey

Brand Storytelling: 10 Steps to Start Your Content Marketing Hero's Journey | mHealth marketing | Scoop.it

Excerpted from article:
"As a content marketer, you have probably heard the call for us all to become brand storytellers. While this sounds great in theory, the tricky part for many companies is determining how to develop these stories in the first place.

There are no hard-and-fast rules for developing your brand’s stories, but you can go back and look at classic storytelling and structure as a helpful map to guide you.
For example, the classic “hero’s journey” from Joseph Campbell’s. Later, in 1992, screenwriter and story consultant Christopher Vogler took Campbell’s structure, modernized it for today’s audiences, and reduced it to 12 stages in his book.

In Managing Content Marketing, Joe and I reduced Vogler’s stages to 10 steps for developing your content marketing brand journey. But before I jump in to explain those 10 steps, know that this is just a framework, not a “to-do” list or a template. The structure is meant to provide a platform to help you to develop a way to tell your story, or maybe to discover what’s missing from your existing story. It’s not a template for the story — this is an important distinction, because your story will be unique to you, your brand, and the experience you are trying to create.

Step 1: The conventional market;
Step 2: The challenge;
Step 3: The rejection of the challenge;
Step 4: Appointment of the sage;
Step 5: Crossing into the unfamiliar;
Step 6: Map the road of challenges;
Step 7: The final challenge;
Step 8: Looking back;
Step 9: The final renewal;
Step 10: The celebration..."

Read full article here:
http://contentmarketinginstitute.com/2013/03/brand-storytelling-content-marketing-heros-journey/

 


Via Giuseppe Mauriello
Sam Stern's insight:

mHealth's next big challenge is patient engagement. Telling great stories about how mhealth technology will make a difference in peoples health and well being is a more effective approach than focusing on technology.  This article is a nice resource to learn how. 

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Art Jones's curator insight, March 26, 2015 2:22 PM

The Hero's Journey with a succinctly stated twist added to enable and fuel content marketing process. 

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The consumer digital health market still revolves around providers, payers - Modern Healthcare Modern Healthcare business news, research, data and events

The consumer digital health market still revolves around providers, payers - Modern Healthcare Modern Healthcare business news, research, data and events | mHealth marketing | Scoop.it
Consumers may be controlling more of their healthcare dollars, but people in digital health know who keeps their industry afloat: doctors, hospitals and insurers. Providers and payers are still at the center of healthcare's money flow, say investors at the Health 2.0 conference in Silicon Valley.
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5 Companies Greening Healthcare With Telehealth Services

Greening of Healthcare

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5 Companies Greening Healthcare With Telehealth Services via @forbes http://onforb.es/1LVihG8

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How Health IT Plans to Focus on Patient-centered Healthcare | HealthWorks Collective

How Health IT Plans to Focus on Patient-centered Healthcare | HealthWorks Collective | mHealth marketing | Scoop.it
 
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Digital innovation is changing the behavioral healthcare landscape - FierceHealthIT

Digital innovation is changing the behavioral healthcare landscape - FierceHealthIT | mHealth marketing | Scoop.it
In 2013, nearly 44 million adults suffered from at least one form of a mental illness. Furthermore, nearly 10 million adults also suffered from a mental illness that was severe enough to hinder at least one "major life activity." Clearly, the need for behavioral healthcare across the country has never been greater.
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Healthcare Content Marketing: An Industry at the Tipping Point | HealthWorks Collective

Healthcare Content Marketing: An Industry at the Tipping Point | HealthWorks Collective | mHealth marketing | Scoop.it
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Wearables in the Workplace: Potential and Pitfalls

Wearables in the Workplace: Potential and Pitfalls | mHealth marketing | Scoop.it
Wearable devices are likely to become common tools, so companies must consider the benefits and challenges of allowing employees to use these devices at work.
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Top 10 Healthcare IT blogs to follow - Vigyanix

Lets explore the top 10 healthcare IT blogs that have been successful in presenting complex healthcare terminologies in the most interesting way possible.
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How new laws, guidelines impact the telehealth landscape

How new laws, guidelines impact the telehealth landscape | mHealth marketing | Scoop.it
Coverage for telemedicine services has been rapidly growing across the U.S., and new laws and rules surrounding the technology will create new opportunities and challenges,...
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Aging population to help drive global mobile health market to $49B in 2020 | mobihealthnews

Aging population to help drive global mobile health market to $49B in 2020 | mobihealthnews | mHealth marketing | Scoop.it
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Emerging Trends in the Wearable Healthcare market

Emerging Trends in the Wearable Healthcare market | mHealth marketing | Scoop.it
Once every few years, the Healthcare domain undergoes a transformation. Trends of Healthcare in 2015 point towards the popularity of Telemedicine, E-Health and Smart Wearable Medical devices.The emergence of these trends indicate a new wave in the Healthcare domain; more commonly known as Healthcare-IT.   The Wearable technology had so far been most popular in the Fitness segment. However, the healthcare application of the technology is the segment with the maximum potential. Keeping its function of detecting and monitoring body signatures and psychological data in mind, these
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What are some of the health IT issues that will shape strategic planning for 2016?

What are some of the health IT issues that will shape strategic planning for 2016? | mHealth marketing | Scoop.it
As strategic planning for next year’s health IT priorities gets underway, what are we hearing and what we have learned?
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Infographic: Do People Trust Telemedicine?

Infographic: Do People Trust Telemedicine? | mHealth marketing | Scoop.it
Despite potential positive outcomes of telemedicine platforms, patients remain dubious about this remote option and the quality of diagnosis made during virtual appointments.
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Mobile Healthcare Is Coming – Infographic

Mobile Healthcare Is Coming – Infographic | mHealth marketing | Scoop.it
Is mobile healthcare and health apps the future? This infographic says yes, see all the stats. Mobile health, loosely defined as the practice of medicine and
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Why a 3 percent rise in telehealth usage makes a big difference | Healthcare IT News

Why a 3 percent rise in telehealth usage makes a big difference | Healthcare IT News | mHealth marketing | Scoop.it
Telemedicine is a complex enough market that even a tiny uptick should be seen as encouraging.
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mHealth App Market Sees $400 Million Growth in Five Years - mHealthIntelligence

mHealth App Market Sees $400 Million Growth in Five Years - mHealthIntelligence | mHealth marketing | Scoop.it
mHealth apps is a growing market, according to a study. This is due to increased use of mobile devices in healthcare. The mHealth app industry is fast growing.
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Advancing Rural Telehealth in 2015

Although many factors still hinder the implementation of telemedicine in rural areas, the opportunities are outweighing the challenges and that’s a trend that will continue.
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Aging in Place with Digital Health Technology

Aging in Place with Digital Health Technology | mHealth marketing | Scoop.it
These days there are numerous gadgets, digital tools and communication devices available to help manage the risks associated with senior living.
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Research: Smartphone Owners More Likely to Use Patient Portals

Research: Smartphone Owners More Likely to Use Patient Portals | mHealth marketing | Scoop.it
Digital health device owners are five times more likely to regularly use a patient portal to access personal health information than non-device owners, according to research from Parks Associates, which indicates that device ownership can be a driver for online engagement.
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Top Trends Revolutionizing the Market for Wearable Devices

Top Trends Revolutionizing the Market for Wearable Devices | mHealth marketing | Scoop.it
Whether it’s smart glasses, the smart watch, fitness trackers, or wrist bands, wearable devices are making an impact on the healthcare industry.
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Richard Platt's curator insight, September 11, 2015 1:58 PM

“The common thread across wearables is that the device is attached or worn on the body,” Tractica reports. “Wearables can be sensor-infused devices, clothing that is reading vital biometric data off the body, or simply a body-mounted camera or a pair of smart glasses that allows for hands-free operation. More importantly, wearables in their various shapes and forms are reinventing the way humans interact with computers, in the process getting a better understanding of their bodies and their   The United States and North America as a whole is leading the way in the wearables market while China is right behind. Additionally, the report finds one trend within the sector moving toward using analytics to study the wide range of consumer health data gathered via wearable devices.  “The wearables market is a collection of micro trends within each device segment, application area, and world region,” research director Aditya Kaul stated in a Tractica press release. “It is important to examine each of these areas closely in order to gain a comprehensive view about how the market will take shape in the years ahead.”  The Tractica report details several major wearable devices that are impacting the healthcare industry such as smart glasses, fitness trackers, body sensors, smart clothing, wearable cameras, and smart watches. When it comes to funding the wearables market, the report uncovered a key trend of crowdfunding and how it affects the development of these devices.  When it comes to virtual healthcare services including the virtual reality space, wearable devices are necessary to bring speedier medical care delivery. Wearable cameras along with smart glasses all bring benefits to physicians, such as when communicating with specialists located across the state or country.    “The wearable technology market is a combination of multiple device types, applications, and use cases. The breadth and diversity of the market makes it unique, and unlike any other consumer electronics category that has existed before,” stated the Tractica press release. “The wearables market is diversifying at an extraordinary pace. New device categories are emerging, applications are proliferating in consumer and enterprise markets alike, and business models are evolving rapidly.”

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FitBit's 7 Competitive Advantages Over Other Brands -- The Motley Fool

FitBit's 7 Competitive Advantages Over Other Brands --  The Motley Fool | mHealth marketing | Scoop.it
These are the seven areas where Fitbit says it can continue to lead the market. Are these things reason enough to buy in?
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41% of Consumers Stress over Smartphone Mobile Health Security

41% of Consumers Stress over Smartphone Mobile Health Security | mHealth marketing | Scoop.it
Mobile health security remains a top concern not only among hospitals, clinics, and other medical facilities but also among the everyday consumer.
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Does Social Media Influence Rx Habits and Choices? | HealthWorks Collective

Does Social Media Influence Rx Habits and Choices? | HealthWorks Collective | mHealth marketing | Scoop.it
September 2015, #hcsmca turns 5 year old. Hosting over 230 chats, we’ve covered a myriad of topics (#hcsmca archive). So many in fact, I often wonder if we are running out of things to discuss. Getting topic ideas from #hcsmca community members and visitors helps.
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CVS signs telehealth deals to boost access to MDs

CVS signs telehealth deals to boost access to MDs | mHealth marketing | Scoop.it
CVS customers in six states will get access to telehealth services starting in the fourth quarter.
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One third of CVS MinuteClinic visitors prefer on-site telehealth to an in-person visit | mobihealthnews

One third of CVS MinuteClinic visitors prefer on-site telehealth to an in-person visit | mobihealthnews | mHealth marketing | Scoop.it
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