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Marketing Strategy for the Digital Age

Marketing Strategy for the Digital Age | mHealth- Advances, Knowledge and Patient Engagement | Scoop.it
While digital gives you the opportunity to reach out to millions with a single click, it also poses a problem: if not monitored properly, it will not be as effective as face-to-face communication.

Via Alex Butler, Lionel Reichardt / le Pharmageek
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Nedko Aldev's curator insight, May 22, 2013 3:08 AM

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gillkelley's curator insight, May 22, 2013 4:05 AM

6 useful tips for digital marketing - it's always interesting to read different people's views!

Charity WIlls's curator insight, May 25, 2013 3:43 AM

Marketing Strategy for the Digital Age

mHealth- Advances, Knowledge and Patient Engagement
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Consumers' Influence on Health IT in 2015

Consumers' Influence on Health IT in 2015 | mHealth- Advances, Knowledge and Patient Engagement | Scoop.it

As consumers bear more financial and clinical decision-making responsibility, their influence will be seen and felt throughout the health care ecosystem.


Via Celine Sportisse, Lionel Reichardt / le Pharmageek
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Millennials want personal health records on the go

Millennials want personal health records on the go | mHealth- Advances, Knowledge and Patient Engagement | Scoop.it
Could younger patients be the key to achieving Stage 2 meaningful use patient access requirements? A new report finds strong desire for online medical records among the 18- to 34-year-old generation, with 43 percent of millennials saying they want to access their portals via smartphone.

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Physician communities’ map: reaching doctors in the virtual world

Physician communities’ map: reaching doctors in the virtual world | mHealth- Advances, Knowledge and Patient Engagement | Scoop.it

The social media landscape is constantly evolving. Given the strong interest and comments received from our members, we have published an updated version of the map.

The proliferation of small and large communities is the result ofphysicians’ increasing need to share ideas and discuss clinical cases with colleagues in every part of the world. 
The analysis highlights a very complex social landscape, with a very strong community presence in the US, but also a significant presence of more or less large local communities almost worldwide.

The more the number of communities grow, the greater the need to create stronger niche communities, increasingly unfolding the landascape of physician communities. Trying to find some differentiating features in theaggregation trend of physician communities, we have identified 3 main features:

SpecialtyLocationTrustworthy Provider


Specialized communities

“Specialized” communities tend to be a smaller group and represent the long tail of physician communities, with a small but very specialized number of subscribers. In this type of aggregation the common feature is the professional specialty and consequently a common specific area of interest. In the radiology field, for example, there are many examples of specialized communities like Radrounds.com or Radiopolis.com.

Location specific communities

Location specific communities usually represent an aggregation of physicians that come from thesame country or speak the same language.

These kinds of communities are generally larger than the specialized ones, since they tend to include all physician specialities.

Usually physicians turn to location specific communities for two main reasons. The first is language, especially in Europe, where due to the multitude of different European languages, localized communities are proliferating quickly. The second is related to local roles and rules shared by physicians coming from the same country with regard to their medical or practice management issues.

Examples of localized communities are DocCheck in Germany and Doctors.net.uk in UK that represent the top European physician communities.

What is also interesting is the presence of physician communities in emerging markets. In China for example the dxy.cn community has 1,7 million members, of which 50% are physicians.

Trustworthy Provider based communities

The last (but not least) aggregation factor depends on the community provider's trustworthyness. Many physicians prefer to join communities related to scientific societies they belong to or trusted professional websites that they already consider relevant or reliable information sources. This explains the proliferation of physician communities within professional websites such as BMJ (doc2doc community) or related to medical association websites, such as CardioSource from the American College of Cardiology.

Usually these kinds of communities have a significant number of subscribers, largely also due to their existing physician databases.

The physician community landscape is continuously changing, but there is a trend towards growth of smaller communities, which are able to aggregate and keep active specialist interest groups. The true benchmark for measuring the quality and health of a community in this fragmented scenario will be to measure its social life - in order to understand how active each member really is, communicating, playing and sharing information and knowledge to create collective intelligence.


Via Plus91, Lionel Reichardt / le Pharmageek, dbtmobile
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Stop Blaming Patients for Poor Mobile Healthcare App Adoption

Stop Blaming Patients for Poor Mobile Healthcare App Adoption | mHealth- Advances, Knowledge and Patient Engagement | Scoop.it
Stop Blaming Patients for Poor Mobile Healthcare App Adoption

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Ex-Google Employees Launch App to Make You Smarter About Health, Fitness

Ex-Google Employees Launch App to Make You Smarter About Health, Fitness | mHealth- Advances, Knowledge and Patient Engagement | Scoop.it
A group of former Google employees are betting they can boost the world's medical knowledge with a mobile IQ test.

Via Art Jones
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Art Jones's curator insight, December 16, 9:48 AM

"Founder and Chief Executive Officer Munjal Shah, who sold his prior company Like.com to Google Inc in 2010, said early data show a strong correlation between health literacy and obesity. Shah's team is also tracking whether a person's health knowledge correlates with the rate of hospitalizations."

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5 Medical Technologies to Watch in 2015: Mobile Medical Apps | MDDI Medical Device and Diagnostic Industry News Products and Suppliers

5 Medical Technologies to Watch in 2015: Mobile Medical Apps | MDDI Medical Device and Diagnostic Industry News Products and Suppliers | mHealth- Advances, Knowledge and Patient Engagement | Scoop.it

More than five years ago, Apple sold consumers on mobile applications by telling them no matter what they want to do, “there’s an app for that.” The same couldn’t be said for healthcare providers and patients.

Last July, there were more than 1.5 billion apps in the iTunes and Google Play stores combined. Less than 2% of them—fewer than 28,000—were classified as medical, according to the publication iMedicalApps.

But thanks to FDA’s risk-based regulatory framework, announced in September 2013, and predictions that the market for mobile medical apps could grow to 26-billion users by 2017, more companies are starting to try their hand at mobile medical apps.

“2014 was the year of the app,” says Steve Wilcox, founder of Philadelphia design firm Design Science.

Consumer tech giants Apple, Google, and Microsoft grabbed headlines with platforms that enable more health and fitness app development, while several traditional medical device companies launched notable apps as well. One is Dexcom’s Follow, which is used in conjunction with a docking cradle to enable diabetics to share data from their continuous glucose monitors.

AliveCor also got FDA clearance for an algorithm to detect atrial fibrillation using its ECG smartphone attachment and app.
As developers become more familiar with FDA regulation, expect to see mobile medical apps jump from simply cool to clinically useful.


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Software: the new drug

Software: the new drug | mHealth- Advances, Knowledge and Patient Engagement | Scoop.it
Imagine technology as medicine -- a type of drug meant to heal diabetes, for example, or prevent strokes or heart failure. That's the concept Anand Iyer, president and CEO of WellDoc, explored Wednesday at the mHealth Summit in Washington.

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A system for scoring health apps

A system for scoring health apps | mHealth- Advances, Knowledge and Patient Engagement | Scoop.it
Analytical grading comes to health apps, with the aim of supplementing the physician-patient interaction.

Via Philippe Marchal/Pharma Hub
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The Coming Global Boom in Private Healthcare

The Coming Global Boom in Private Healthcare | mHealth- Advances, Knowledge and Patient Engagement | Scoop.it
To many Americans, whose multi-trillion dollar government has just executed a hostile takeover of the healthcare industry, the future of care looks like lawyer-laden socialized medicine in General Motors-style hospital factories.

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Gartner Predicts By 2017, 30 Percent of Smart Wearables Will Be Inconspicuous to the Eye

Gartner Predicts By 2017, 30 Percent of Smart Wearables Will Be Inconspicuous to the Eye | mHealth- Advances, Knowledge and Patient Engagement | Scoop.it
As the smart wearables market continues to grow and evolve, Gartner, Inc. predicts that by 2017, 30 percent of smart wearables will be completely unobtrusive to the eye.
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Insurance startup Oscar pays members for using Misfit Flash activity tracker

Insurance startup Oscar pays members for using Misfit Flash activity tracker | mHealth- Advances, Knowledge and Patient Engagement | Scoop.it

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Art Jones's curator insight, December 10, 10:57 AM

"The partnership means Misfit gets exposure for its newest wearable on a few thousand New York wrists, while Oscar hopefully lowers the healthcare costs of its members and continue to differentiate itself as an innovative player in the insurance market."

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Digital Health Enabler SocialWellth Acquires Happtique

Digital Health Enabler SocialWellth Acquires Happtique | mHealth- Advances, Knowledge and Patient Engagement | Scoop.it
Digital health enabler SocialWellth today announced the acquisition of Happtique, creators of the first provider-led app prescribing software.

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90 percent of consumers want some government oversight on health apps

90 percent of consumers want some government oversight on health apps | mHealth- Advances, Knowledge and Patient Engagement | Scoop.it

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mHealth can improve the quality of life of multiple sclerosis patients - mHealth

mHealth can improve the quality of life of multiple sclerosis patients - mHealth | mHealth- Advances, Knowledge and Patient Engagement | Scoop.it
More than 2.5 million people in the world suffer from multiple sclerosis (MS), a neurologic chronic disease that affects the central nervous sys...

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Lift raises $1.1M for health peer-to-peer health coaching app

Lift raises $1.1M for health peer-to-peer health coaching app | mHealth- Advances, Knowledge and Patient Engagement | Scoop.it

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Art Jones's curator insight, December 18, 11:18 AM

"Lift’s app helps users set goals to improve their health. Users also receive encouragement from the Lift community and can use coaching tips as well as reminders to help them stay on track."

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CellScope’s iPhone-enabled otoscope, remote consultation service launches for CA parents

CellScope’s iPhone-enabled otoscope, remote consultation service launches for CA parents | mHealth- Advances, Knowledge and Patient Engagement | Scoop.it
Parents in California who have children who get chronic ear infections will soon have a more convenient way to get their kids care.

San Francisco-based CellScope, a Khosla Ventures-backed Rock Health alum, has begun taking preorders for its FDA registered smartphone-enabled otoscope, called Oto Home.

Via ChemaCepeda, dbtmobile
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ChemaCepeda's curator insight, December 18, 6:16 AM

Otoscopios para padres conectados  con el profesional vía telemedicina ¿qué os parece la idea?

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Prediction: Health wearables to save 1.3 million lives by 2020

Prediction: Health wearables to save 1.3 million lives by 2020 | mHealth- Advances, Knowledge and Patient Engagement | Scoop.it

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Art Jones's curator insight, December 17, 10:33 AM

“Smart wearables, a set of sensors attached to the body with a direct link to smart devices, are the most industry-disrupting innovation as well as a major opportunity to transform the healthcare system.”

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2014 is the year of health and fitness apps, says Google

2014 is the year of health and fitness apps, says Google | mHealth- Advances, Knowledge and Patient Engagement | Scoop.it
Google has been crunching data in the last few weeks of 2014, and it turns out Health and Fitness is the year's fastest growing category in the Google Play store, echoing the fitness wearable trend.

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Mhealth trends: More behavioral health apps but few for disabling chronic conditions

Mhealth trends: More behavioral health apps but few for disabling chronic conditions | mHealth- Advances, Knowledge and Patient Engagement | Scoop.it
An IMS Health report on consumer facing mobile health apps offers an outlook on the future of mobile health technology and has a breakdown of mhealth apps.
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Improving dementia care with patient-focused apps

Improving dementia care with patient-focused apps | mHealth- Advances, Knowledge and Patient Engagement | Scoop.it

EU-funded researchers have developed new apps that enable healthcare workers to provide more personalised care to dementia sufferers.


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The mobile health hype

The mobile health hype | mHealth- Advances, Knowledge and Patient Engagement | Scoop.it

Dr. Joseph Kvedar, director of the Center for Connected Health at Boston-based Partners HealthCare said that nobody has figured out how to make consumers — patients — care about mobile health technologies.


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Why barriers between tech, healthcare are fading

Why barriers between tech, healthcare are fading | mHealth- Advances, Knowledge and Patient Engagement | Scoop.it
The barriers between healthcare and tech companies are disappearing as companies focused on greater efficiency disrupt the landscape, Bob Kocher and Bryan Roberts, investors at a venture capital firm Venrock, write at Harvard Business Review.
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MenoPro app helps physicians decide menopause treatment and hormone therapy - iMedicalApps

MenoPro app helps physicians decide menopause treatment and hormone therapy - iMedicalApps | mHealth- Advances, Knowledge and Patient Engagement | Scoop.it
MenoPro walks you through a decision tree to decide if you should start estrogen therapy or not.

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Eight things we learned about HealthKit from Duke, Oschner

Eight things we learned about HealthKit from Duke, Oschner | mHealth- Advances, Knowledge and Patient Engagement | Scoop.it

Duke University and Oschner Health System in Louisiana are two of the first hospitals to integrate with Apple HealthKit via Epic.


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Why So Many New Tech Companies Are Getting into Health Care

Why So Many New Tech Companies Are Getting into Health Care | mHealth- Advances, Knowledge and Patient Engagement | Scoop.it
Why So Many New Tech Companies Are Getting into Health Care

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