Welcome to the World of the Prescription App. The evolution of pharma from a researcher, manufacturer, and distributor of molecules to a service provider, community builder, and health and wellness manager is imminent. The inevitable and inexorable trend of going “beyond the pill” demands focus on patient outcomes rather than drug sales, and is already putting tremendous pressure on the industry to transform in a manner akin to IBM shifting from hardware to software to consulting.
Mobile messaging can help boost medication adherence among chronic disease patients, but it is not a silver bullet in ensuring patients remain truly committed to prescription intake, according to research published this week in JAMA Internal Medicine.
Notes: Mobile applications examined by Urban Airship across 15 industries had a median push notification opt-in rate of 42% in 2014, according to an analysis of almost 3,000 apps and 100 billion push notifications sent to to more than 500 million users. Median rates were...
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