Metaphoric Mind-It's interesting to me.
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Metaphoric Mind-It's interesting to me.
Metaphoric Mind takes disparate things & thoughts; puts them together in interesting ways. Printing press: coin stamping + wine press.
Curated by ozziegontang
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SEVEN STEPS TO PERFECT STORIES???

SEVEN STEPS TO PERFECT STORIES??? | Metaphoric Mind-It's interesting to me. | Scoop.it
From structure and plot to heroes and characters, your story must have everything in place if it's to connect with the reader. Follow our guide to storytelling success.

Via Karen Dietz
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Hans Heesterbeek's curator insight, July 30, 2013 1:48 AM

Great graph and a way to geet your story told

Vnay Thoke's curator insight, August 28, 2013 4:17 AM

Perfect for amatuer writers.

Hans Heesterbeek's curator insight, September 20, 2013 12:38 AM

Nice infographic

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7 Ways to Write Damn Bad Copy & Stories

7 Ways to Write Damn Bad Copy & Stories | Metaphoric Mind-It's interesting to me. | Scoop.it
It's obvious that creativity is an essential part of being a remarkable writer. But when a results-oriented writer says "creative" and an image-oriented

Via Karen Dietz
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Matt McGuire's curator insight, April 10, 2013 11:38 AM

With a headline like that, this article makes nervous reading for professional copywriters and marketeers everywhere...

 

Can you make it all the way to the end without wailing, 'Oh, drat - I'm guilty of that one!'

Karen Dietz's comment, April 11, 2013 11:06 AM
LOL Matt! I had the same experience :)
Mike Ellsworth's comment, April 11, 2013 11:18 AM
Yup, everyone slips into bad habits at some point . . .
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Create Great Video Stories with the New Google Story Builder

Create Great Video Stories with the New Google Story Builder | Metaphoric Mind-It's interesting to me. | Scoop.it
Collaboration has gone Google. Create a story and then share your video.

Via Robin Good, Karen Dietz
ozziegontang's insight:

Always appreciate for Karen shares with the community

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Lino's curator insight, July 12, 2013 4:13 AM

Es una aplicación potente y muy fácil de usar que nos permite crear clips de vídeo reproduciendo una historia  con frases de texto que hayamos ideado entre dos o más personajes.

 

El video final se puede compartir directamente en Google+ o como un enlace para cualquier sitio que deseemos (por desgracia, no se muestra una vista previa o miniatura cuando se trata de compartir vídeo creado con StoryBuilder en Facebook).

 

Una gran herramienta.

 

De uso libre. (No tenemos que registrarte o iniciar sesión para acceder a ella).

 

Pruébalo: http://docsstorybuilder.appspot.com/

Richard Evans's curator insight, July 17, 2013 5:20 AM

Stories are a power communication strategy. 

N Kaspar's curator insight, August 11, 2013 6:08 AM

A tool to use for digital story telling.

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Digital Storytelling Evaluation Rubrics

Digital Storytelling Evaluation Rubrics | Metaphoric Mind-It's interesting to me. | Scoop.it

Via José Carlos, Karen Dietz
ozziegontang's insight:

Monitor and measure. Karen's comments and finding Jose's rubrics are most helpful.

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ozziegontang's comment, April 10, 2013 11:12 AM
Here's a nice story from the word-detective: The Latin "rubrica" meant "red ochre" (a clay-like soil used in coloring) or red coloring itself, as used in makeup and dyes ("ruber" being the Latin word for "red").

One of the earliest uses of "rubric" in English, in the late 14th century, was in reference to the practice at the time of printing directions for the conduct of services, as well as other instructions and explanations, in red letters in religious texts. These sections of the text, designed to catch the eye and command the attention of worshipers, were known as "rubrics." This use eventually produced two other senses of "rubric," that of "an explanation or definition" and "a rule or custom of conduct."

The use of red ink to draw the reader's attention to important points was widespread in secular works as well, and "rubric" was applied to a chapter title or other heading in a book or manuscript printed in red. By the 19th century, this had produced the figurative meaning of "a designation or category"
Karen Dietz's comment, April 10, 2013 4:08 PM
Love the history of the word Ozzie! Thanks for sharing. And I knowing your metaphoric mind, yes, everything out of your mouth is a story :)
Karen Dietz's comment, April 11, 2013 11:46 AM
Thank you Ken, Cavett, and Jose for your comments! So glad you found it useful :) Have an awesome weekend.
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Tell Your Personal Story & Build Your Brand

Shari Caudron of The Narrative Group shows how to use your personal story to define and promote your brand.

Via Karen Dietz
ozziegontang's insight:

Just read what Karen has shared.

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Marty Koenig's comment, March 9, 2013 1:52 PM
Excellent video, Karen. When it comes to marketing and differentiating your offers from all the other ones out there just like yours, the only thing that matters it your story. I coach my clients on building their story from the ground up, so their marketing messaging oozes with who they are, why they are doing what they are doing, and what compelling reasons they should do business with with them, versus all the others out there. 99.9% of small businesses don't pay enough attention to their story - and often hide behind the website or landing page, without making it personal. People buy from people, period.
Willinton Javier Ortiz's curator insight, March 9, 2013 2:38 PM

Para construir tu marca personal, cuenta tu historia.

Karen Dietz's comment, March 10, 2013 2:22 PM
Louisa, Marty and Willinton - I ams thrilled you found this so helpful! Many thanks for your comments. Story on :)
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The Science of Storytelling: 6 Ways to Write More Persuasive Stories : @ProBlogger

The Science of Storytelling: 6 Ways to Write More Persuasive Stories : @ProBlogger | Metaphoric Mind-It's interesting to me. | Scoop.it
Guest post by Gregory Ciotti. When it comes to crafting words that sell, the research shows us that stories are ...

Via Karen Dietz
ozziegontang's insight:

Read Karen Dietz's insights

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corneja's curator insight, February 21, 2013 3:33 PM

Thanks for share the post and and comments!

Karen Dietz's comment, February 21, 2013 5:02 PM
So true Renee! I concur with comeja -- thanks for both of your comments!
Ignacio Conejo Moreno's curator insight, February 22, 2013 6:49 AM

Seis claves para contar historias perfectas:

1- Audiencia (target)

2- Realismo

3- Engadgement

4- Imágenes

5- Estructura

6- Contexto