Metaphoric Mind-I...
Follow
Find tag "marketing"
205 views | +0 today
Metaphoric Mind-It's interesting to me.
Metaphoric Mind takes disparate things & thoughts; puts them together in interesting ways. Printing press: coin stamping + wine press.
Curated by ozziegontang
Your new post is loading...
Your new post is loading...
Rescooped by ozziegontang from Just Story It Biz Storytelling
Scoop.it!

Cut through info overload with effective storytelling [infographic]

Cut through info overload with effective storytelling [infographic] | Metaphoric Mind-It's interesting to me. | Scoop.it

How do you make the voice of your business heard over the din online? By telling your story.  Take a look at the full infographic to see the process broken down into five easy steps:

1. show, don't tell

2. make sure your message doesn't get skimmed

3. manage information for your audience

4. don't let your brand get lost in marketing overload

5. don't let your information get lost in different places


Via Kim Zinke (aka Gimli Goose), Karen Dietz
more...
Karen Dietz's comment, July 25, 2013 1:40 PM
Glad you like it Samuel!
Bad Spoon's curator insight, July 26, 2013 1:59 AM

Les avantages du storytelling dans un environnement marketing B2B surchargé, sous la forme d'une infographie

Grondin Samuel's curator insight, July 26, 2013 2:57 AM
Comment faites-vous la voix de votre entreprise entendu dans le vacarme en ligne? En racontant votre histoire. Jetez un oeil à la pleine infographie pour voir le processus décomposé en cinq étapes faciles:

1. montrer, ne pas dire

2. assurez-vous que votre message ne soit pas écrémé

3. gérer les informations pour votre auditoire

4. ne laissez pas votre marque se perdre dans la surcharge de commercialisation

5. ne laissez pas vos informations se perdre dans des endroits différents
Rescooped by ozziegontang from Just Story It Biz Storytelling
Scoop.it!

Tell Your Personal Story & Build Your Brand

Shari Caudron of The Narrative Group shows how to use your personal story to define and promote your brand.

Via Karen Dietz
ozziegontang's insight:

Just read what Karen has shared.

more...
Marty Koenig's comment, March 9, 2013 1:52 PM
Excellent video, Karen. When it comes to marketing and differentiating your offers from all the other ones out there just like yours, the only thing that matters it your story. I coach my clients on building their story from the ground up, so their marketing messaging oozes with who they are, why they are doing what they are doing, and what compelling reasons they should do business with with them, versus all the others out there. 99.9% of small businesses don't pay enough attention to their story - and often hide behind the website or landing page, without making it personal. People buy from people, period.
Willinton Javier Ortiz's curator insight, March 9, 2013 2:38 PM

Para construir tu marca personal, cuenta tu historia.

Karen Dietz's comment, March 10, 2013 2:22 PM
Louisa, Marty and Willinton - I ams thrilled you found this so helpful! Many thanks for your comments. Story on :)
Rescooped by ozziegontang from Just Story It Biz Storytelling
Scoop.it!

7 Ways to Write Damn Bad Copy & Stories

7 Ways to Write Damn Bad Copy & Stories | Metaphoric Mind-It's interesting to me. | Scoop.it
It's obvious that creativity is an essential part of being a remarkable writer. But when a results-oriented writer says "creative" and an image-oriented

Via Karen Dietz
more...
Matt McGuire's curator insight, April 10, 2013 11:38 AM

With a headline like that, this article makes nervous reading for professional copywriters and marketeers everywhere...

 

Can you make it all the way to the end without wailing, 'Oh, drat - I'm guilty of that one!'

Karen Dietz's comment, April 11, 2013 11:06 AM
LOL Matt! I had the same experience :)
Mike Ellsworth's comment, April 11, 2013 11:18 AM
Yup, everyone slips into bad habits at some point . . .
Rescooped by ozziegontang from Just Story It Biz Storytelling
Scoop.it!

Create Great Video Stories with the New Google Story Builder

Create Great Video Stories with the New Google Story Builder | Metaphoric Mind-It's interesting to me. | Scoop.it
Collaboration has gone Google. Create a story and then share your video.

Via Robin Good, Karen Dietz
ozziegontang's insight:

Always appreciate for Karen shares with the community

more...
Lino's curator insight, July 12, 2013 4:13 AM

Es una aplicación potente y muy fácil de usar que nos permite crear clips de vídeo reproduciendo una historia  con frases de texto que hayamos ideado entre dos o más personajes.

 

El video final se puede compartir directamente en Google+ o como un enlace para cualquier sitio que deseemos (por desgracia, no se muestra una vista previa o miniatura cuando se trata de compartir vídeo creado con StoryBuilder en Facebook).

 

Una gran herramienta.

 

De uso libre. (No tenemos que registrarte o iniciar sesión para acceder a ella).

 

Pruébalo: http://docsstorybuilder.appspot.com/

Richard Evans's curator insight, July 17, 2013 5:20 AM

Stories are a power communication strategy. 

N Kaspar's curator insight, August 11, 2013 6:08 AM

A tool to use for digital story telling.