In early June, It began when a website called RapUp published a link to the song, "Party." Someone tweeted the link and lots of people retweeted it. From the perspective of Beyonce's record label, Columbia, this was not cool. So Columbia turned to a London-based contractor called Web Sheriff, which sent a takedown request to Twitter. It contained a list of over 100 of those copyright-infringing tweets and retweets. Twitter wrote back quickly: "We have removed the reported materials from the site."