The focus of the study was asset management, but message design principles hold true to anyone communicating a brand! -- This infographic explains that although social media is a great tool for businesses, exposure is not enough, it's important to engage your costumer ba...
An interesting look into four philosophies behind Zynga's game design. As students become more and more used to these present in online interaction, elearning development must change to meet expectations. That said, there are also themes that can apply for anything designed for audience engagement.
The future of training is providing context--not content. "information-deliverers are going to need to add to their skill set pretty quickly, or they’ll find themselves obsolete. I think we need to think of ourselves as business consultants, experience designers and change facilitators."
Helpful tips for sketching out storyboards and other designs. -- As a UX professional, I sketch every day. I often take over entire walls in our office and cover them with sketches, mapping out everything from context scenarios to wire frames and presentations.