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Video Brochure, a recently launched product in the market, currently shows off its might in delivering message in a unique way. Touted by the manufacturer as the best sales tool ever, Video Brochure offers an innovative way to market video with a 16-38% response rate and unlimited possibilities. The said product is a high quality, paper-thin, full motion video content in print media, that is ideal for promotional branding campaigns, retail marketing, corporate reports, training and educational manuals, magazine inserts and direct mail. It comes with a vibrant LCD screen that uses thin-film transistor technology for high quality display, and a crystal clear audio that is synced with a variety of video LCD screens such as 7.0", 4.3" or 2.8". It also features 2G memory which enables 15 to 60-minute video playback, 320x240 pixels resolution, 3Gp/AVI video format, 0.5W built-in mini-speakers and 128MB storage. For users' convenience, it can be customized in two ways: press-to-play button video brochure and standard open-to-play video brochure. According to the manufacturer, the thing that makes this product unique is its use of print advertisement along with high quality and definition video. It also claims that media usage will aid in delivering the instructions or product information in a more accurate manner and enable the clients to make an informed choice to buy or avail a product or service. Video Brochure also has the capability to enhance the message of the advertisement. It can also make a lasting impression to the product or service being promoted by engaging clients' hearing, sight and emotion. This in turn will provide businesses a chance to convert brochure receivers into customers. Industry studies conducted over the years have shown that video expedites purchasing decisions by up to 72% versus plain print. It has also shown that video has the ability to enhance retention and comprehension by 50%. To date, 75% of consumers prefer video presentations over advertisements presented in plain printed information.
With the innovative and advanced advertising strategy that Video Brochure offers, it is expected to rise in popularity in the coming weeks. The manufacturer also promises to develop it even more to cater to the growing marketing demands of businessmen in different industries.
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