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For the last 75 years products (both durable goods and software) were built via Waterfall development. This process forced companies to release and launch products by model years, and market new and “improved” versions.
Interesting perspective.However,the "Customer" decides what is "Perpetual VALUE Adding Product/Service" for them & what is not.
If the product/service is not offering "VALUE" then by natural evolution the business disappears.
Now coming to the other side of the value stream i.e the service providers or product companies whose actual intension is to effectively & efficiently deliver perpetual "Value" to their customers.Of course it is a journey.See the following video to see the Lean Six Sigma Thinking - The Puppy series http://mercuriorioncs.com/forum.html (or) http://youtu.be/v1SdmxYwF6I to understand more.
So as a conclusion the continuous improvement(/development/different names...) is not bad approach but the rigor followed across the value streams by keeping always customers approved value as a main objective or the ability of the organisation to delight customers consistently in this agile,dynamic environment is a challenge.Whoever can handle this journey well always with the changing times & expectations of customers & shareholders will be a clear industry leader / can be called a real "Good to Great" & "Build to Last".(Jim Collins).Just a thought.
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If your team is facing similar challenges w.r.t Customers Satisfaction,etc. Then avail our Six Sigma Green Belt Training & other related services for assured results. See Before vs. After.Want to Improve your Customer Satisfaction ?
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