Merchandising - Retail
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Why Our Brains Crave Storytelling In Marketing

Why Our Brains Crave Storytelling In Marketing | Merchandising - Retail | Scoop.it
Our greedy little brains are hungry for a good story, so if you want to make the sale, forget the data and make a personal connection.
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Five steps for staging a successful pop-up shop

Five steps for staging a successful pop-up shop | Merchandising - Retail | Scoop.it
Many pop-up shops are thrown together at the last minute, and often, it shows.
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JWTIntelligence + 10 Trends for 2014 and Beyond - JWT Worldwide Advertising Work

JWTIntelligence + 10 Trends for 2014 and Beyond - JWT Worldwide Advertising Work | Merchandising - Retail | Scoop.it
In JWT’s ninth annual “10 Trends” report, we see how consumers are both welcoming and resisting technology’s growing omnipresence in our
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Dialogue's Intro to Shopper Marketing

A quick introduction to Shopper marketing; what it is, and why it is increasingly important.
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La e-réservation, avenir du e-commerce

La e-réservation, avenir du e-commerce | Merchandising - Retail | Scoop.it
Depuis quelques mois, la e-réservation, service qui consiste à réserver son produit sur Internet gratuitement avant d'aller le chercher en magasin, est devenue le fer de lance d'un web-to-store en pleine conquête de la distribution française. Elle est une
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Fixing How Clothes Fit You Can Reshape Online Retail Logistics

Fixing How Clothes Fit You Can Reshape Online Retail Logistics | Merchandising - Retail | Scoop.it
Virtusize is simplifying the online retail customer experience for customers, and helping companies potentially save immensely on product returns, by changing one thing in how we purchase.
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Is Olapic a vision for the future of multi-channel retailing?

Is Olapic a vision for the future of multi-channel retailing? | Merchandising - Retail | Scoop.it
Retailers can now create "look books" from consumer photos in real time.
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Kiabi lance son application pour Google Glass

Kiabi lance son application pour Google Glass | Merchandising - Retail | Scoop.it
Actualité distribution : L’enseigne dévoile une application destinée aux lunettes connectées de Google. En réalité augmentée, celle-ci permet de trouver dans l’offre de Kiabi des looks croisés au hasard. (#405726)
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Infographic: The Year of Customer Experience | newBrandAnalytics

As social platforms grow and expand in 2014, so does the amount that customers are saying and sharing on social media. 2014 is undeniably the year of the
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The Future of Shopper Marketing 2014

Targeted for CPG companies looking to move to the next step in Shopper Marketing and looking for a firm to help them get there! Mobile Marketing is the futur...
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Why in-queue merchandising matters (infographic)

Why in-queue merchandising matters (infographic) | Merchandising - Retail | Scoop.it
The waiting line is a golden opportunity to reach consumers, but restraint and proper design are key.
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Les boutiques d'aéroports portées par l'explosion du trafic

Les boutiques d'aéroports portées par l'explosion du trafic | Merchandising - Retail | Scoop.it
Actualité distribution : Incontournables sur le parcours des passagers, les boutiques assurent des revenus de plus en plus substantiels aux aéroports qui cherchent à les adapter à leur clientèle mouvante. (#398870)
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Using Mobile to Influence In-Store Sales

Retailers need to start capitalizing on mobile's greatest opportunity: influencing in-store sales. To that end, 5 features will be top of mind for retailers ...
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20 Tools, Tactics to Improve Online Merchandising - Practical Ecommerce

20 Tools, Tactics to Improve Online Merchandising - Practical Ecommerce | Merchandising - Retail | Scoop.it
20 Tools, Tactics to Improve Online Merchandising
Practical Ecommerce
The reality is that shoppers visit your store to research and buy products. Branding is important; being trendy not so much. Merchandising is the key to conversions.
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