Mercadotecnia cinematografica
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AnneHathaway_Starbucks.jpg (500x332 pixels)

AnneHathaway_Starbucks.jpg (500x332 pixels) | Mercadotecnia cinematografica | Scoop.it
Teffy Rodríguez's insight:

Esta es una imagen que habla de la mercadotecnia y publicidad DENTRO de la pelicula ya como producto. "El diablo viste a la moda" es la pelicula, y dentro de ella se muestra la marca "Satarbucks" que no es la promoción de la pelicula, sino la promoción de una marca dentro de la pelicula.

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05-059.pdf

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VIDEOWORLD's curator insight, December 19, 2013 3:52 AM

La industria del cine: CUESTIONES CRÍTICAS EN LA PRÁCTICA, LA CORRIENTE DE INVESTIGACIÓN Y NUEVA BUSQUEDA DE EMPLEO

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neurofreewill.pdf

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VIDEOWORLD's curator insight, December 19, 2013 3:55 AM

Neuromarketing y el Libre Abedrío de los Consumidores

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10 TED Talks about the making of movie magic | TED Blog

10 TED Talks about the making of movie magic | TED Blog | Mercadotecnia cinematografica | Scoop.it
“Movies have proved to be the ultimate medium for magic,” says Don Levy in today’s talk. Here, seven more talks that show how.
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High Concept

High Concept | Mercadotecnia cinematografica | Scoop.it
Steven Spielberg once said, "I like ideas, especially movie ideas, that you can hold in your hand.
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VIDEOWORLD's curator insight, December 19, 2013 4:04 AM

Alto Concepto: Películas y marketing en Hollywood