Have you created a core marketing message to use throughout all of your marketing efforts?
Not a catchy slogan or play on words using the name of your business or the service you provide. It's not some meaningless phrase like "we do it right" or "quality service you can trust." Anybody in business can say those things and they're really basic expectations anyway.
This is a tremendous blueprint to support both B2B and B2C organizations. We've summarized the topline blueprint items, but everything is in the details. 4 steps to effective social channel use:
1. Channel and content strategy: The first step consists of formulating a clear vision on the role of each of the online touch points (the truth is that all online channels are interrelated. Next, you need to determine at which of these touch points is conversion to your objectives (reputation management, community building, lead generation, etc.) most likely to occur. All other social channels should then support traffic generation toward these conversion points. When mapping out your conversion touch-point plan, define the trigger for each touch point that makes it possible to move on to the next.
2. Build reach: To increase the return on content creation, it is advisable to build reach in the early phase of your online plan. In this phase, the hard part is maintaining a balance between creating relevant content and being able to attract a large set of “likes” and followers.
We recommend choosing the fast approach, which consists of the following seven factors:
Conversation-worthy campaignsRhythmContests and free stuffSocial advertisingEmployee activationOffline communication channelsPartner up with other major brands
3. Persuasion through content and interaction:
Three elements are key in this particular phase:
An editorial calendar: Make sure you know what your content updates will look like at least three months in advance. Remember, content planning consists of three layers: big campaigns (very intense), projects (recurring thematic themes), and content updates (small content sparks).Creative contentOperational conversation management: To succeed, you need top operational conversation management, which is about listening to what people are saying and reacting when necessary.
4. From “likes” to ambassadors: In this phase, you are looking to create a small army of active ambassadors. Where the previous steps focused on winning people’s hearts through great content, in this phase, the challenge is to create ambassadors — people who will promote your brand to their friends and family.
Setting up a new business on social networks takes much more than filling in a form. Lots of the most important aspects are easily overlooked when creating a new business profile or page. Maintaining consistency across the web with your brand’s voice and visual elements is critical for brand recognition. You’ll also need to pay attention to who will run your accounts, and how they’ll do so.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.