My friend Mark Bartikoski brought this article and infographic to my attention. It was posted on Business 2 Community..
Whether we like it or not, Klout is here to stay, brands use it to find influencers who will in turn become advocates, companies use it when they're interviewing perspective employees and many of our peers pay attention to it too.
Once scrutinized for its methods and criticized as being nothing more than an online zodiac, Klout has nevertheless secured its place in the social media...
Included in this piece is a tip sheet to help you raise your score.
How does Klout measure your score?
**The number of people you influence + how much you influence them + how influential they are = your Klout Score
What goes into your score?
**Retweets and mentions
**Comments, wall posts and likes
**Tips, to-do's, done
**Comments, shares, +1s
Each user gets 5 +K each day to distribute to other users they consider influential
Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"
Cognitive-Behavioral Therapy Effective in Combatting Anxiety Disorders, Study ...Science Daily (press release)Whether it is a phobia like a fear of flying, public speaking or spiders, or a diagnosis such as obsessive ...
CBC.caGovernment cut addictions centre over lack of resultsCBC.caThe federal government said funding was cut to the Addictions Research Centre because it wasn't producing results.Government of Canada Announces the Consolidation of Addictions ResearchMarketWatch...
WICHITA — There's a new occupant for the former Horn at Kellogg and Tyler, but it's not a bar. Addictions in Ink Tattoo and Piercing is opening in the space the second week of July. The shop is near the northwest corner of the ...
With the help of Pinterest and other consumer-oriented companies, content curation – the process of finding, organizing and sharing online content – has gone mainstream. More and more people are looking to content curation to help them navigate today’s chaotic online world.
Curata’s 2012 Content Curation Adoption Survey - http://bit.ly/L81K0w [PDF] of more than 400 marketers found that the vast majority are utilizing content curation as a key component of their content marketing strategy.
Why this entire buzz around content curation? What is driving the adoption of the practice?
Key findings from the survey:
Growing quantity led to sinking quality
56% reported finding quality content was their greatest content marketing challenge. The explosion of information on the Web has led to an overwhelming amount of content, making it more challenging to locate the best and most relevant.
Marketers look to content curation as a way to help cut through the clutter and provide their prospects with the valuable information for which they are looking.
Trust is invaluable
85% said that establishing thought leadership was their main content curation objective.
Brands can position themselves as thought leaders in their space as well as go-to resources for prospects. Once this trust is established, prospects are more likely to become customers when they are prepared to buy.
We live in a social world
People increasingly are relying on social media as a resource for the most timely and relevant information.
Through content curation, marketers can quickly and more easily get their content out in the social sphere and keep their prospects aware of industry information.
Content is powerful
All major brands today are online – providing their prospects with information.
What this means for marketers is that being “searchable” and having a “sticky site” are more important than ever. A key to having a site easily accessible to those who are interested in the specific product or service is search engine optimization.
By providing fresh and relevant content in an organized way, improves SEO for the site
Today, having content online is a must-have for Brands.
As the online world continues to grow and likely become more chaotic and overwhelming, technologies and strategies for organization and sharing the best, most relevant content will be impossible to ignore.
Curated by maxOz and selected by Jan Gordon covering "Content Curation, Social Business and Beyond"
Beth Kanter wrote a very complete and interesting piece in NTEN's latest edition of their quarterly journal for non-profit leaders. You have to download the journal but it's worth it and it's free (you just need to register).
Jan Gordon: I want to thank Beth not only for another outstanding piece but for the mention, it's greatly appreciated.
I agree with Guillaume, Beth Kanter knows what she's talking about and her article is definitely worth reading.
Guillaume Decugis wrote this commentary:
"It's been fascinating for me to see how non-profits seem to embrace Social Media in general and Content Curation in particular - Beth of course being a key advocate in that move.
The broader take-away that I see for those of us in all sorts of organizations, as independant professionals or SMB-owners is the validation it brings to the model. When tightly-budgeted NPO's embrace a practice as a group, you can bet they're not wasting their scarce resources on a hype. They have to be efficient and as Beth puts it in the article: "Putting content curation into practice is part art form, part science, but mostly about daily practice. You don’t need to do it for hours, but 20 minutes every day will help you develop and hone the skills."
This is precisely where we see the opportunity with curation for professionals: building up a good practice that fits with one's daily routine and that -as Beth puts it - brings great "unexpected benefits".
Selected by gdecugis and Jan Gordon covering "Content Curation, Social Business and Beyond"
This infographic is a fascinating look at images and the web and their affect on us when making decisions about a particular company, how important they are when it comes to selling products online and much more.
Here is one thing that caught my attention:
How images affect Social Engagement
Social media posts also benefit from adding photos. According to an analysis by Web Liquid (conducted pre-Timeline), Facebook posts with photos have the highest user engagement than any other post
Engagement rate with Facebook posts by type
*0.27% Test Only
We are bombarded with too much text, images have a way of connecting with the reader that can persuade, create a connection, affect your decision to purchase a product and much more
Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"
Stoolapalooza vets and BarstoolU favorites OCD: Moosh and Twist are back with a brand new single, “Turn It Up.” These two are touring the country through the middle of July, make sure you check out their tour page for tickets to a show near ...
While external events can create a lot of anxiety, many people actually have genetic brain chemistry issues that predisposes them to anxiety. It is worth talking with your doctor to see if this could be true for you and ask.
The Guardian Use of physical restraint on mental health patients at 'disturbing levels' The Guardian A separate survey by Mind of 375 frontline healthcare staff involved in physically restraining people with mental health problems showed almost a...
With over 800 million active users, Facebook is by far the biggest social networking website at present. The number of users is increasing on a daily basis, with thousands of people setting up Facebook accounts. The traffic and usage is sufficient to judge Facebook’s stature in the social media industry. It has grown in leaps and bounds and is far ahead of the competition.
For the past few years, businesses have gauged the potential of Facebook for marketing and creating a brand image. The trend towards online marketing has increased, with internet based promotion becoming a major part of businesses’ marketing strategies. Through Facebook, businesses can target their market segment and attract customers. Already, a majority of the businesses are using Facebook to increase awareness about their products and services. A corporate Facebook page can enhance the popularity and sales of your business.
Parity for Patriots, the issued report has clearly argued about the mental health disorders and their severities that are affecting people since the Iraq and Afghanistan wars as the "signature" injuries.
Original Paper. Internet-Based Interventions to Promote Mental Health Help-Seeking in Elite Athletes: An Exploratory Randomized Controlled Trial. Amelia Gulliver1, BA, BScPsych (Hons); Kathleen M Griffiths1, PhD; Helen ...
I curated and posted this a few months ago but feel it's relevant and timely today. (What brought this to mind was another important article written by Axel Schultze, which I have commented on below.
Here's what I said about Gideon Rosenblatt's post.
This is one of those gems that I love to share. It was written by Gideon Rosenblatt in response to an earlier article written by Eli Pariser, "The Filter Bubble", which is about the way algorithms (based on our personal searches) affect the results that are returned to us, as a result, we're not seeing the whole picture.
"Computer algorithms aren't the only thing contributing to the 'Internet Filter Bubble."
**In the world of the information networker, curating content is only half the game. The other half is curating the curators.
**In that power to choose our connections, rests our ultimate power to reshape our information filter bubbles and radically improve our perception of reality.
**Who we choose to connect with in our social networks deeply affects our ability to see a diversity of information.
My takeaway from this is that whereas technology may restrict the results returned to us by search engines, the other, and perhaps more important half of the equation is controlled by us! It is well documented that we are more likely to influenced by our circle of friends and associates than by anything else that we may find (or that may find us!).
By effectively curating our circles of influence, we increase the value of this ever important means of discovery and therefore of our entire online experience.
**This in turn can make us far more effective and informative consumers as well as curators, when we widen our own circles.
Great article by Axel Schultze CEO of xee.me
"Why SEO will Be Gone in 5 to 10 Years" as he talks about "Relationships and Recommendations Soon More Valuable Than SEO" (Robin Good)
Jan Gordon: "Here's what caught my attention:
Axel: As long as people search for a product not knowing their name or a technology, not knowing its source or a solution not knowing who is a potential supplier SEO is an important part of the marketing mix...
However, this is slowly and steadily changing.
**Today 60 – 80% of the so called educated purchase decision is based on recommendations by trusted individuals or groups that have no or no significant interest in the sale but helpful and experienced people using or knowing the product or service in need.
And the number of recommendation based purchases is steadily growing. I'm sure it will hit the 80 – 90% range in the next 5 to 10 years.
Now – what does that mean to SEO?
Why should a business invest in search engine optimization if most of the purchase decisions are based on recommendations?
Wouldn't it be smarter to invest into the "recommendation chain" instead in SEO?
Wouldn't it be more effective and successful to make sure people recommend a product than hoping to come up higher in the list of search results?"
Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"
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