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25 Top Content Marketing Tools Every Marketer Should Use

25 Top Content Marketing Tools Every Marketer Should Use | Mentalist | Scoop.it

Content marketing has several benefits but the most important factors which made content marketing the hottest trends is its ability to increase visibility and create business branding and awareness. Since 2013, it’s the most talked about topic in blogging and seo communities. Content is the king, and with the help of content you can reach huge number of people and new readers across several platforms.

 

Every business model requires a well-structured strategy; same is applicable for content marketing. Its no-way different from marketing rather it’s an integral part of your marketing strategies. But, before you head-off to start your content marketing campaigns, you must learn about the tools which will help you a lot in your marketing and will make it lot easier.

 

Social Media Strategies Summit has created an outstanding infographic on 25 content marketing tools and has divided them in 5 categories (5 tools in each category) which are content curation, content creation, finding content writers, content promotion and content marketing analytics. These are the must have tools for every marketer who uses content marketing on a daily basis. It’s a simple infographic, but can help you a lot in your business’s content marketing strategy....


Via Jeff Domansky
Charles Rein's insight:

Content King

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Michael Ravensbergen's curator insight, January 11, 2014 8:21 AM

Helpfull.

Denise Gabbard's curator insight, January 11, 2014 9:12 PM

Some fresh, new tools in this article to help writers and marketers. 

dan's curator insight, January 14, 2014 7:28 AM

Content Is Still King!

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SEO: How Important is the Number 1 Position?

SEO: How Important is the Number 1 Position? | Mentalist | Scoop.it
A recent study completed by online ad network Chitika reports the top-ranked Google position earns 33 percent of online traffic. The findings also reveal exponentially declining values for the top ...
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7 Secrets to Rocking LinkedIn Showcase Pages

7 Secrets to Rocking LinkedIn Showcase Pages | Mentalist | Scoop.it

 






In this article you'll discover seven secrets to creating compelling LinkedIn Showcase pages that speak to the audience you’re trying to reach. 


Via Kamal Bennani
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9 Things Great Writers Do Every Day

9 Things Great Writers Do Every Day | Mentalist | Scoop.it

Discover some essential habits that can make you a better writer.


Via Kamal Bennani
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Sterlin Hirsch's curator insight, February 15, 10:14 PM

I think this article is not only good for writing, but for anything that requires creativity. It talks about methods that make you think and broaden your horizons, which is good when needing new content to talk about.

Elaine J Roberts, Ph.D.'s curator insight, February 17, 3:30 PM

Because I believe writing and reading are complementary, I also think that the reading suggestions can help you become a stronger reader: one who has better comprehension skills, one who is able to be more discerning about the content, and one who further develops critical thinking skills. And because you are a stronger, more discerning, better critical thinking reader, your writing will be influenced. And so goes the circle of literacy.

Assignment Help's curator insight, February 19, 1:36 AM

www.assignmenthelpsite.com

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How technology will transform our Airlines in 2015

How technology will transform our Airlines in 2015 | Mentalist | Scoop.it
Technology has changed the world that we live in and this year airlines will be taking to it in a big way,Virgin Australia CEO John Borghetti explains...

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Farid Mheir's curator insight, February 9, 11:48 AM

of course personal devices are in there but surprised not to see security concerns appear in there.

KARIM MEKACHERA's curator insight, February 15, 12:57 AM

Improving customer experience never stops....

Russell R. Roberts, Jr.'s curator insight, February 21, 10:50 PM

A flying "cattle car" with little security measures in evidence.  I'll pass on this one.  This is an accident waiting for a place to happen. Leave it to some disaffected person to create a crisis in such a large and vulnerable configuration.  Aloha, Russ.

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WordPress 4.1 “Dinah” nu beschikbaar

WordPress 4.1 “Dinah” nu beschikbaar | Mentalist | Scoop.it

WordPress 4.1 CMS In de nieuwe van het WordPress zit een nieuwe standaardthema genaamd Twenty Fifteen Afleidingsvrije-modus Een taal kiezen Vine integratie


Via WordPress SEO & Social Media
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In China, Big Data Is Becoming Big Business

In China, Big Data Is Becoming Big Business | Mentalist | Scoop.it
Peking University professor Meng Su explains why "China will soon become world’s most important data market"

Via Arent van 't Spijker
Charles Rein's insight:

The Data is there, Monetizing it is the Quest.

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Rescooped by Charles Rein from The Marketing Technology Alert
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Social Media Marketing: Build Your Business on Google+ - #infographic - Digital Information World

Social Media Marketing: Build Your Business on Google+ - #infographic - Digital Information World | Mentalist | Scoop.it
This infographic will guide you towards the basics of Google Plus for business, optimizing your profile and more.

 

► Receive a FREE daily summary of The Marketing Technology Alert ◄


Via iNeoMarketing
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Marco Favero's curator insight, November 22, 2014 6:41 PM

aggiungi la tua intuizione ...

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10 Proven Ways to Make Your Content Go Viral [Infographic]

10 Proven Ways to Make Your Content Go Viral [Infographic] | Mentalist | Scoop.it
Content marketing is a digital marketing strategy where businesses share information that is useful or valuable to their audience, with the goal of growing their business. It’s the goal of every marketer to have their content go viral: to be shared and reshared thousands and even millions of times. Content marketing is used by SEO, digital marketing and PR agencies to help their clients grow their online visibility and their business. What makes content go viral – to be shared and reshared? The team at Buzzsumo analyzed more than 100 million articles to understand why content goes viral. Here are 10 proven strategies to help your content go viral.

Via Brian Yanish - MarketingHits.com
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10 Top Content Promotion Tools and Services

10 Top Content Promotion Tools and Services | Mentalist | Scoop.it

There are various tools & platforms that can help promote content and reach the biggest audience possible – here are 10 essential content promotion tools.


Via Kamal Bennani
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Marco Favero's curator insight, November 11, 2014 6:15 PM

aggiungi la tua intuizione ...

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LinkedIn's Most Powerful Connection Tool | Alex Pirouz

LinkedIn's Most Powerful Connection Tool | Alex Pirouz | Mentalist | Scoop.it
A must read so you can best utilise LinkedIn at its true potential and learn more about its most powerful connection tool.

Via Steve Cassady, Brian Yanish - MarketingHits.com
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Steve Cassady's curator insight, November 1, 2014 8:51 PM

Good and informative post on how to use Advanced Search on #Linkedin

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2014 Statistics and Trends for Businesses on Social Media #infographic

2014 Statistics and Trends for Businesses on Social Media #infographic | Mentalist | Scoop.it
Social media isn’t going anywhere and businesses now realize that if they wish to reach their prospects and customers, their online presence in social media is a foundation of their overall marketing strategy. This infographic is a fantastic in-depth look, by industry, medium, and social channel, on how businesses are leveraging social media to connect with consumers.

Via Brian Yanish - MarketingHits.com
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In pursuit of universal IoT standards - O'Reilly Radar

In pursuit of universal IoT standards - O'Reilly Radar | Mentalist | Scoop.it
The first remotely operated domestic machine — a toaster — was connected to the Internet less than a quarter-century ago, in 1990. The Internet of Things (IoT) doubled...

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Infographic: How to get more blog post shares

Infographic: How to get more blog post shares | Mentalist | Scoop.it
This infographic lists all the tools and tricks you need to get your content in front of more people.

Via Brian Yanish - MarketingHits.com
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Marshall Gass's curator insight, September 29, 2014 2:19 PM

This is the best follow-on flow-chart to manage your SMM publicity. Re-tweet this page forward to others in our community and print/paste a copy above your desktop/laptop. The results will show quickly. It did for me. 500 followers in 2 days! Cheers @GassMarshall

Larissa Meo's curator insight, September 30, 2014 7:19 PM

adicionar a sua visão ...

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The Year of Engagement and Empowerment: TFM&A 2015 Highlights

The Year of Engagement and Empowerment: TFM&A 2015 Highlights | Mentalist | Scoop.it
What do you get if you cross a host of the most innovative marketing technology companies, a herd of Europe’s marketing thought leaders and a pack of knowledge-hungry marketers? Well, based on our experience over the last few days, it would look a lot like the TFM&A event (standing for ‘Technology for Marketing & Advertising’). Held at the impressive Olympia Conference Centre in London, this event was energizing, exciting and empowering for attendees. So, I’d like to share some of the key highlights and takeaways:

Via Brian Yanish - MarketingHits.com
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Rescooped by Charles Rein from Social Media, SEO, Mobile, Digital Marketing
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5 LinkedIn Mistakes You Need To Avoid

5 LinkedIn Mistakes You Need To Avoid | Mentalist | Scoop.it

When it comes to your LinkedIn profile, I've been telling professionals, "Brand or be branded" Here are LinkedIn mistakes to avoid to ensure premium branding.


Via Kamal Bennani
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2DiFore Marketing Solutions's curator insight, February 25, 7:59 AM

What a great blog post we just received this morning! Our team is well connected and so often times we see other professionals who have not taken the time to "tell their story", have incomplete profiles and worst yet no image or an image you wouldn't want your mother to see! Make is a great Wednesday and beef up your profile now....

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How to Write a Magnetic Social Media Profile

How to Write a Magnetic Social Media Profile | Mentalist | Scoop.it

Does every social media profile you have create impact with your target market the first time they read it? Here's a few ways to make sure you do it right.


Via Kamal Bennani
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The Best Days and Times to Post Content [Infographic]

The Best Days and Times to Post Content [Infographic] | Mentalist | Scoop.it

Content - The most popular days and times that brands post content to various marketing channels aren't necessarily the most effective, according to a series of reports from TrackMaven.


Via Kamal Bennani
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Bill Hurley's curator insight, February 9, 9:53 AM

Of course, every industry has its own unique characteristics, but this provides a good overview of best times to post on various social media platforms.

PivotPointBrands's curator insight, February 9, 11:03 AM

That's very surprising, especially the Most effective time for email. I had always heard that 10am on Tuesday was the most effective time, and lately I have been hearing that it doesn't matter anymore, that people check their emails all the time, randomly.

So this is good to know!

Graham Drage's curator insight, February 17, 5:41 AM

Interesting to note that the weekends are very effective times for publishing content out to social media via you blog.

But don't worry with scheduling tools like Hootsuite you can still have the weekend off whilst promoting your business!

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12 Tips For Integrating Social Media Into Your Marketing Strategy - Forbes

12 Tips For Integrating Social Media Into Your Marketing Strategy - Forbes | Mentalist | Scoop.it
This post was co-authored with Becky Ross and Shannon Gorman, both MBA students at the Fuqua School of Business, Duke University.
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10 predictions for content marketing in 2015

10 predictions for content marketing in 2015 | Mentalist | Scoop.it

2015 will be the year of ROI, but also the year that the power shifts, once and for all, to the consumer as people decide what content to engage with and share.


Via Kamal Bennani
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How a Shift from All SEO to Social & Influencer Content Boosted Page Views by 500%

How a Shift from All SEO to Social & Influencer Content Boosted Page Views by 500% | Mentalist | Scoop.it

HA small business technology company was focusing their online marketing efforts to SEO and this approach proved to be effective for several years. Keyword


Via Steve Cassady
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Steve Cassady's curator insight, November 25, 2014 4:31 PM

Nice post on Social and Influencer Marketing.

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Internet of Things (IoT) - We Are at the Tip of An Iceberg

You are likely benefitting from The Internet of Things (IoT) today, whether or not you’re familiar with the term. If your phone automatically connects to your car radio, or if you have a smartwatch counting your steps, congratulations! You have adopted one small piece of a very large IoT pie, even if you haven't adopted the name yet.
IoT may sound like a business buzzword, but in reality, it’s a real technological revolution that will impact everything we do. It's the next IT Tsunami of new possibility that is destined to change the face of technology, as we know it. IoT is the interconnectivity between things using wireless communication technology (each with their own unique identifiers) to connect objects, locations, animals, or people to the Internet, thus allowing for the direct transmission of and seamless sharing of data.
IoT represents a massive wave of technical innovation. Highly valuable companies will be built and new ecosystems will emerge from bridging the offline world with the online into one gigantic new network. Our limited understanding of the possibilities hinders our ability to see future applications for any new technology. Mainstream adoption of desktop computers and the Internet didn’t take hold until they became affordable and usable. When that occurred, fantastic and creative new innovation ensued. We are on the cusp of that tipping point with the Internet of Things.
IoT matters because it will create new industries, new companies, new jobs, and new economic growth. It will transform existing segments of our economy: retail, farming, industrial, logistics, cities, and the environment. It will turn your smartphone into the command center for the both digital and physical objects in your life. You will live and work smarter, not harder – and what we are seeing now is only the tip of the iceberg.

Via Alexander Crépin
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Marketers Now Need to Think Data First

Marketers Now Need to Think Data First | Mentalist | Scoop.it
Marketing veterans -- remember what life used to be like? We spent our days brainstorming new campaigns, creating advertising slogans and, at the end of the day, creativity was what mattered. We were “ideas men” -- or women -- and if we wanted to succeed, we had to find a way to bring those ideas to life.

But, it’s time to face facts: marketing as we once knew it is undergoing some serious changes. The industry has gone from an era of trial-and-error practices to a careful science, leaning heavily on the balance between big ideas and hard facts.

Via Brian Yanish - MarketingHits.com
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Bye Link Building. Hello Link Earning

Bye Link Building. Hello Link Earning | Mentalist | Scoop.it

While many people believed that Google would devalue links and instead use social mentions as a strong signal in their algorithm, it was Google’s head of web spam, Matt Cutts that said they had tested the algorithm without using links as a signal and the results were complete trash. So, let’s just get that out of the way and make one point crystal clear: links are here to stay and will always remain the top signal. What will continue to evolve and change is the method in which those links are acquired.

 

 


Via Kamal Bennani
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Marilyn Moran's curator insight, October 20, 2014 10:24 PM

If you have to continually build links on your own to get links; you might want to re-think your strategy.

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How IoT big data will transform manufacturing automation - TechRepublic

How IoT big data will transform manufacturing automation - TechRepublic | Mentalist | Scoop.it
TechRepublic How IoT big data will transform manufacturing automation TechRepublic Realizing the potential of a total manufacturing transformation with use of IoT big data, Germany initiated its Industry 4.0 government initiative to spur its...

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6 Ways to Reinvigorate Your Stale Online Content Marketing

6 Ways to Reinvigorate Your Stale Online Content Marketing | Mentalist | Scoop.it
Online content marketing is the most powerful form of marketing for companies today. But what happens when it starts to feel stale, old, and boring? Like any other form of marketing, it happens.

Here are six ideas that can help you invigorate your existing efforts and get more mileage from them, without having to reinvent the wheel.

Via Brian Yanish - MarketingHits.com
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Social Media Survival Guide

Social Media Survival Guide | Mentalist | Scoop.it
Social Media has slowly taken over the business and marketing world as we know it. The terms “sales” and “customer service” have been completely redefined over the last decade, and in turn has transformed the way we need to interact with customers and do business. Long gone are the days when you had to rely solely on your reputation to make a sale, and no longer can you make a sale without a reputation.

So, what happens when you ask over 100 digital and business professionals what their opinions are on social media? An onslaught of different and varying answers, none of which were the same! Proof that social media is not calculus, and it does not rely on one standard formula to generate answers. Instead, it depends solely on the marketers style, the business and the industry, giving each and every strategy it’s own personality. While many aspects of social media may vary, one thing we all can agree on is that it is a must have for any company, in any industry.

Via Brian Yanish - MarketingHits.com
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Nadine Amore's curator insight, September 24, 2014 12:13 PM

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