Gads of business owners are starving for answers to their questions about making their content marketing programs work. Barry Feldman of @feldmancreative takes an aggressive swing at them. You've been warned.
You know, used that shameless little marketing tactic that catches the attention of your audience and gets them clicking because, well, they just can't help it. Admit it. Or don't -- you know who you are. Last month we wrote about 7 of the most shameless tactics marketers use to lure their audiences. But you know what's even better than writing about them? Visualizing them!
Have you ever made use of any of these shameless marketing tactics?
Now imagine, that for every user on Google+ there is a smaller Knowledge graph around your cirlces, interactions, likes and participations in events, check-ins and more and Google Now can use this information if you give permission to use it.
There could be Cards for mentioning, that your inner circles are just checking in to a restaurant near you. And a lot more possibilities come to mind and the future looks even brighter...
Mobile searchers are more likely to use a site and complete a purchase when the site is mobile-friendly. Sites designed without the mobile consumer in mind actually annoy users and increase their chance of leaving five-fold, a Google study reveals.
Of the top 10,000 websites, 24.3% have official Facebook home page integration. If you include all other links to Facebook, almost half of these top home pages link to Facebook, with 7.3% using the official Like button, according to new research.
With just the six AKPIs provided in this post, an organization would have the tools needed to understand customer behavior that is largely out of the control of the retailer. There is a key principle in retail: If you cannot control it; understand it! It is important to note that, while a retailer cannot control the weather, the day of the week, or the season, they can control how they act and react with product placement, coupons, and so forth. The key to successfully increasing profitability is by setting goals, understanding the behavior of the customer, and taking action to track the success of such initiatives.
Via David Currie
WiredOn social media: Obama's victory speech; Twitter's 20-million-tweet day ...Kansas City StarWe followed how the election played out on social media with periodic updates about what is being said on Twitter, Facebook, Instagram and other social...