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INFOGRAPHIC: The Science of Storytelling

INFOGRAPHIC: The Science of Storytelling | Mental Toughness | Scoop.it
Brand storytelling is big - and getting bigger. As we're all geeky about the content, stories and ideas that brands publish we thought we'd take a look at the

Via José Carlos, Jeni Mawter
Miguel A. de Jesus's insight:

Great Infographic about the affects of Storytelling on the Brain .

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Javier Antonio Bellina's curator insight, July 1, 2014 12:24 PM

Interesante infografía sobre el Arte de Contar Historias

Nacho Vega's curator insight, July 3, 2014 5:37 PM

Keep it short!

Edgar Mata's curator insight, July 5, 2014 1:37 PM

Cuenta cuentos

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Do You Have The Mental Toughness to Live Your Dream? :: Mental Toughness Blog

Do You Have The Mental Toughness to Live Your Dream? :: Mental Toughness Blog | Mental Toughness | Scoop.it
Miguel A. de Jesus's insight:

2015 is here, but are you ready to engage with the correct leverl of Mental Toughness?

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Rescooped by Miguel A. de Jesus from Health Care Social Media And Digital Health
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Academic credibility in social media

Academic credibility in social media | Mental Toughness | Scoop.it
“ Academic credibility in social media pic.twitter.com/XDmjKZ6HUs”
Via Marie Ennis-O'Connor
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Rescooped by Miguel A. de Jesus from Peer2Politics
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Learning and Education in the Networked Society...

Learning and Education in the Networked Society... | Mental Toughness | Scoop.it
It took 100 years to connect 1 billion places and 25 years to connect 5 billion people.

Via jean lievens
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Rescooped by Miguel A. de Jesus from How To Package Yourself for Professional Speaking
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If you want to do more speaking, you need to do more blogging....

If you want to do more speaking, you need to do more blogging.... | Mental Toughness | Scoop.it


Jeff Dyson, in his spare time, plays host of the Internet Marketing Radio Show. Each week Jeff interviews somebody - not sure how he finds them. The string that ties this all together? online marketing.  Here's a recent post from Jeff.

"More opportunities — You are likely to get more offers for speaking gigs, joint ventures and co-authoring opportunities once you're a published author. Stand out from the crowd..."

"Why book publishing makes sense for bloggers

Here’s what you’ve been missing: you don’t have to be Amanda Hocking or Joe Konrath or John Locke (all of whom have sold a ton of ebook fiction) to get major, potentially life-changing results from book publishing.

This is the dirty little secret behind self-publishing that we’ve been hiding from the big publishers for years:

If you’re a writer with ready access to a niche audience, you’re probably much better off financially publishing your own book.

If you blog on a niche topic and know how to reach the people in that field, why give 85% of your profits to a big publisher in New York?

(If you’re Chris Brogan or Tim Ferriss writing for a mass consumer or mass business market, you might be better off with that big publisher. But if that’s not you, read on.)"


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Rescooped by Miguel A. de Jesus from Young Adult and Children's Stories
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INFOGRAPHIC: The Science of Storytelling

INFOGRAPHIC: The Science of Storytelling | Mental Toughness | Scoop.it
Brand storytelling is big - and getting bigger. As we're all geeky about the content, stories and ideas that brands publish we thought we'd take a look at the

Via José Carlos, Jeni Mawter
Miguel A. de Jesus's insight:

Great Infographic about the affects of Storytelling on the Brain .

more...
Javier Antonio Bellina's curator insight, July 1, 2014 12:24 PM

Interesante infografía sobre el Arte de Contar Historias

Nacho Vega's curator insight, July 3, 2014 5:37 PM

Keep it short!

Edgar Mata's curator insight, July 5, 2014 1:37 PM

Cuenta cuentos

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Make Company Values A Key Part Of Decision Process

Make Company Values A Key Part Of Decision Process | Mental Toughness | Scoop.it
Determine values by getting employee input, hire people who share those core principles, operate by those tenets and reinforce them to win employees' faith.
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Girl Scouts Use Social Media, Mobile Tech to Break Cookie Sales Records | TIME.com

Girl Scouts Use Social Media, Mobile Tech to Break Cookie Sales Records | TIME.com | Mental Toughness | Scoop.it
The ease of connecting with customers through email, texting and social media is one of the reasons the Girl Scouts are selling more cookies than ever before.
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Rescooped by Miguel A. de Jesus from Just Story It! Biz Storytelling
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How will I know I have become a better storyteller? | Limor's Storytelling Agora

How will I know I have become a better storyteller? | Limor's Storytelling Agora | Mental Toughness | Scoop.it

"At the beginning, G didn’t know what to say."

I love this piece because of the question it asks! We get so focused on the doing doing doing of storytelling in our business, we rarely step back and ask ourselves, "How do I know I'm getting better at storytelling?"

This article comes from my colleague Limor Shiponi in Israel. Limor is one of the deep thinkers on the planet about storytelling and I highly prize her insights. It has been way too long since we've chatted and I miss hearing her magical voice and articulate thinking. In the meantime, I am delighted to share this piece with you.

Usually, if we are getting results in our business, we are happy. But if we don't periodically ask ourselves the question, "How will I know I have become a better storyteller?" our results -- when they fade (the normal ups and downs of business cycles) -- may be due our storytelling skills or something entirely different.

If you are not clear on how you'll know when you've become a better storyteller, in a down cycle you may start fixing the wrong things. Maybe your storytelling skills are fabulous but your marketing process is inconsistent. Maybe your marketing is awesome and your storytelling sucks. Without asking and paying attention to the question this article poses, you'll never know where to place your attention.

I ran across this article about 2 weeks ago and really took the time to ask myself this question. I came up with an answer and kept testing it out to make sure it was real. Here's my answer:

I know I will have become a better storyteller when I continually feel that resonance between me and my audience, and when people connect with me after they have heard one of my stories. I physically experience this band of gold and silver resonant energy linking me and my listeners together.

That's not very flowery language, but it does the trick for me. I can see several images in my minds eye of what this looks and feels like.

Now my experience can happen face-to-face or electronically. But of course, the best way to know if I've become a better storyteller is through live interaction. So practice practice practice your business stories with real people to build your skills and effectiveness.

OK -- that's me. Now it is your turn. How will you know you have become a better storyteller? What does that look and feel like for you?

Happy explorations :)

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it


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Rescooped by Miguel A. de Jesus from Curated by Enablers Network
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“The Power of Stories” | Enablers Network

“The Power of Stories” | Enablers Network | Mental Toughness | Scoop.it

The power of stories, the danger of single story...

 

Stories, symbols and metaphores speak directly to our emotional brain and condition us strongly. Here is a compelling example by Nigerian Novelist, Chimamanda Adichie. Enjoy!

 

(Enablers' weekly blog post)


Via Enablers Network
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Miguel A. de Jesus's curator insight, May 12, 2013 10:54 AM

Stories are a great way of communicating your message, lif experiences, and lessons to your market. What is your preferred story?

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Amazon forces UK publishers to pay 20% VAT on ebook sales

Amazon forces UK publishers to pay 20% VAT on ebook sales | Mental Toughness | Scoop.it
Luxembourg-based company profits from European tax anomaly, itself paying only 3% VAT on digital books sold to UK readers (#Amazon forces UK publishers to pay 20% VAT on ebook sales
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How To Motivate Sales People – Without Money | klozers Sales Specialists

How To Motivate Sales People – Without Money | klozers Sales Specialists | Mental Toughness | Scoop.it
Learning How to Motivate Sales People without spending more money on salaries and compensation packages is the only way to build a great sales team.
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Rescooped by Miguel A. de Jesus from Talent Management; Engagement
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Millennials Are Entering a Changed Workplace. Not.

Millennials Are Entering a Changed Workplace. Not. | Mental Toughness | Scoop.it
“ A Department of Education study of college graduates shows that the wage gap starts early.”
Via Anne Leong
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Rescooped by Miguel A. de Jesus from How To Package Yourself for Professional Speaking
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The 10000-hour road to mastery - Hamilton Spectator

The 10000-hour road to masteryHamilton SpectatorIt was most recently popularized by Malcolm Gladwell's book Outliers and it has resurfaced in a variety of spheres, from piano playing to professional speaking to parenting.
...
Ultimately, the 10,000-hour rule is just one variable in the high performance formula. I always tell my students and my children, without motivation and a driving desire to succeed, you might as well forget about it. And let’s be real, dumb luck has a lot to do with where you end up ... so do knowing the right people and being at the right place at the right time.


 


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Rescooped by Miguel A. de Jesus from How To Package Yourself for Professional Speaking
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How to Find High-Paying (and Rewarding) Public-Speaking Gigs - NBC Chicago (blog)

How to Find High-Paying (and Rewarding) Public-Speaking Gigs - NBC Chicago (blog) | Mental Toughness | Scoop.it

David Wolinsky  quotes Michael Soon Lee and Sheree Franklin and the elusive Hill.



"...finding a topic they can speak on knowledgeably but is unique enough that people would want to pay to hear it,” said Michael Soon Lee. He also says do it for free for the practice at first... you can try the Rotary Clubs or the “animal circuit,” a.k.a. the Moose, Lion and Elks Clubs.


Sheree Franklin says “the key is to constantly cast a wide net of discussing speaking needs with those in your network.”

“Also, there is the ongoing need to attend networking where you can very subtly sell yourself,” explained Hill. “Ask for recommendations on LinkedIn and also get testimonials for your website. Having a current bio and a great headshot always helps to sell you.”



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Rob Carsello's curator insight, January 22, 2013 11:23 AM

So find the right topic, practice free speeches, network, get testimonials. a headshot and a bio. Oh, and he also points out writing a book.

Rescooped by Miguel A. de Jesus from Transmedia Storytelling meets Tourism
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Meet Their Needs: Using Influence and Motivation In Marketing

Meet Their Needs: Using Influence and Motivation In Marketing | Mental Toughness | Scoop.it

Five star general and 34th president of the United States, Dwight D. Eisenhower, is credited with saying, “Motivation is the art of getting people to do what you want them to do because they want to."

 

To influence someone doesn’t mean that you make the decision for them. Rather, it means that you present persuasive reasons for them to make a decision that you want them to make. They’re still deciding, you’re just helping them make your decision.Basically, you show them why they should be motivated.

 

If you’re trying to get people to make the decision to click your link, read your blog post, download your eBook, subscribe to your feed, request your quote, buy your product, or purchase your service, you must influence them in a way that makes them motivated to do so....


Via Jeff Domansky, Soraia Ferreira
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Jeff Domansky's curator insight, July 1, 2014 1:58 AM

Dude, Maslow's hierarchy of needs still works! :-)

Rescooped by Miguel A. de Jesus from Just Story It! Biz Storytelling
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What is the role of storytelling in PR?

What is the role of storytelling in PR? | Mental Toughness | Scoop.it
Are you sitting comfortably? Then listen to PR leaders discussing the power of storytelling to build brands and energise businesses (Interesting read "@ThePRCoach: Good read: What is the role of #storytelling in #PR?

 

I love this post that reminds us all about the power of storytelling for businesses. Here Public Relations leaders share with us how stories are critical to use in business for branding and building a strong customer base.

 

Stories are everywhere, but the real trick is the following, says Tom Watson, professor of public relations at Bournemouth University: “For brand communicators, the challenge is to create narratives that are deserving of trust by their target markets and sustainable over time."


I also like what Kevin Murray, chairman of PR agency the Good Relations Group, says: “I use stories to entertain people at dinner parties to amuse. But in business you need to tell stories that make a difference.” Good point! 

 

Go read what the PR professionals in the article have to say. There are great insights.

 

Link to original article: http://prmoment.com/1212/What-is-the-role-of-storytelling-in-PR.aspx ;

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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10 Examples to Increase Sales with Controversial Content | Social Media Today

10 Examples to Increase Sales with Controversial Content | Social Media Today | Mental Toughness | Scoop.it
Probably one of my favorite aspect of advertising is controversial content to a new interruption marketing time. Read Seth Godin’s book about Permission Marketing to understand how marketers are changing or dying.
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Rescooped by Miguel A. de Jesus from Executive leadership
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The Marketing of a President

The Marketing of a President | Mental Toughness | Scoop.it
To truly inspire voters, the campaigns need a new customer-focused model.

Via Janice Tomich
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NewsandSentinel.com | News, Sports, Jobs, Community Information - Parkersburg News and Sentinel

NewsandSentinel.com | News, Sports, Jobs, Community Information - Parkersburg News and Sentinel | Mental Toughness | Scoop.it
The Parkersburg News and Sentinel leads the way delivering local and national news, sports, community information, jobs resources, weather and features to the entire Mid-Ohio Valley, including the Marietta-Parkersburg-Belpre area (Motorcycle sales...
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