Jeff Dyson, in his spare time, plays host of the Internet Marketing Radio Show. Each week Jeff interviews somebody - not sure how he finds them. The string that ties this all together? online marketing. Here's a recent post from Jeff.
"More opportunities — You are likely to get more offers for speaking gigs, joint ventures and co-authoring opportunities once you're a published author. Stand out from the crowd..."
"Why book publishing makes sense for bloggers
Here’s what you’ve been missing: you don’t have to be Amanda Hocking or Joe Konrath or John Locke (all of whom have sold a ton of ebook fiction) to get major, potentially life-changing results from book publishing.
This is the dirty little secret behind self-publishing that we’ve been hiding from the big publishers for years:
If you’re a writer with ready access to a niche audience, you’re probably much better off financially publishing your own book.
If you blog on a niche topic and know how to reach the people in that field, why give 85% of your profits to a big publisher in New York?
(If you’re Chris Brogan or Tim Ferriss writing for a mass consumer or mass business market, you might be better off with that big publisher. But if that’s not you, read on.)"
I love this piece because of the question it asks! We get so focused on the doing doing doing of storytelling in our business, we rarely step back and ask ourselves, "How do I know I'm getting better at storytelling?"
This article comes from my colleague Limor Shiponi in Israel. Limor is one of the deep thinkers on the planet about storytelling and I highly prize her insights. It has been way too long since we've chatted and I miss hearing her magical voice and articulate thinking. In the meantime, I am delighted to share this piece with you.
Usually, if we are getting results in our business, we are happy. But if we don't periodically ask ourselves the question, "How will I know I have become a better storyteller?" our results -- when they fade (the normal ups and downs of business cycles) -- may be due our storytelling skills or something entirely different.
If you are not clear on how you'll know when you've become a better storyteller, in a down cycle you may start fixing the wrong things. Maybe your storytelling skills are fabulous but your marketing process is inconsistent. Maybe your marketing is awesome and your storytelling sucks. Without asking and paying attention to the question this article poses, you'll never know where to place your attention.
I ran across this article about 2 weeks ago and really took the time to ask myself this question. I came up with an answer and kept testing it out to make sure it was real. Here's my answer:
I know I will have become a better storyteller when I continually feel that resonance between me and my audience, and when people connect with me after they have heard one of my stories. I physically experience this band of gold and silver resonant energy linking me and my listeners together.
That's not very flowery language, but it does the trick for me. I can see several images in my minds eye of what this looks and feels like.
Now my experience can happen face-to-face or electronically. But of course, the best way to know if I've become a better storyteller is through live interaction. So practice practice practice your business stories with real people to build your skills and effectiveness.
OK -- that's me. Now it is your turn. How will you know you have become a better storyteller? What does that look and feel like for you?
The 10000-hour road to masteryHamilton SpectatorIt was most recently popularized by Malcolm Gladwell's book Outliers and it has resurfaced in a variety of spheres, from piano playing to professional speaking to parenting. ... Ultimately, the 10,000-hour rule is just one variable in the high performance formula. I always tell my students and my children, without motivation and a driving desire to succeed, you might as well forget about it. And let’s be real, dumb luck has a lot to do with where you end up ... so do knowing the right people and being at the right place at the right time.
David Wolinsky quotes Michael Soon Lee and Sheree Franklin and the elusive Hill.
"...finding a topic they can speak on knowledgeably but is unique enough that people would want to pay to hear it,” said Michael Soon Lee. He also says do it for free for the practice at first... you can try the Rotary Clubs or the “animal circuit,” a.k.a. the Moose, Lion and Elks Clubs.
Sheree Franklin says “the key is to constantly cast a wide net of discussing speaking needs with those in your network.”
“Also, there is the ongoing need to attend networking where you can very subtly sell yourself,” explained Hill. “Ask for recommendations on LinkedIn and also get testimonials for your website. Having a current bio and a great headshot always helps to sell you.”
Five star general and 34th president of the United States, Dwight D. Eisenhower, is credited with saying, “Motivation is the art of getting people to do what you want them to do because they want to."
To influence someone doesn’t mean that you make the decision for them. Rather, it means that you present persuasive reasons for them to make a decision that you want them to make. They’re still deciding, you’re just helping them make your decision.Basically, you show them why they should be motivated.
If you’re trying to get people to make the decision to click your link, read your blog post, download your eBook, subscribe to your feed, request your quote, buy your product, or purchase your service, you must influence them in a way that makes them motivated to do so....
Are you sitting comfortably? Then listen to PR leaders discussing the power of storytelling to build brands and energise businesses (Interesting read "@ThePRCoach: Good read: What is the role of #storytelling in #PR?
I love this post that reminds us all about the power of storytelling for businesses. Here Public Relations leaders share with us how stories are critical to use in business for branding and building a strong customer base.
Stories are everywhere, but the real trick is the following, says Tom Watson, professor of public relations at Bournemouth University: “For brand communicators, the challenge is to create narratives that are deserving of trust by their target markets and sustainable over time."
I also like what Kevin Murray, chairman of PR agency the Good Relations Group, says: “I use stories to entertain people at dinner parties to amuse. But in business you need to tell stories that make a difference.” Good point!
Go read what the PR professionals in the article have to say. There are great insights.
Probably one of my favorite aspect of advertising is controversial content to a new interruption marketing time. Read Seth Godin’s book about Permission Marketing to understand how marketers are changing or dying.
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