The men’s fashion market is enjoying strong growth thanks to online channels and better brand marketing.
Rose Buckland's insight:
Robert Moss, chief marketing officer at fashion etailer SecretSales, categorises male consumers according to their shopping habits, as well as their age. He notes that some men tend to shop online in a similar way to their offline habits by purchasing in bulk once or twice a season. Others buy more spontaneously on the basis of the deals offered by the site.
“The convenience of the experience is important to men,” says Moss. “Everyone is time-poor but digitally savvy. The reality is that most people are very familiar with their sizings and the styles and what works for them.”
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