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Les mutations du marketing pharmaceutique… ou la visite médicale ... - Les Échos

Les mutations du marketing pharmaceutique… ou la visite médicale ... - Les Échos | Memoire idee-ources | Scoop.it
Les mutations du marketing pharmaceutique… ou la visite médicale ...
Les Échos
Les mutations du marketing pharmaceutique… ou la visite médicale à l'épreuve du digital. LE CERCLE.
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7 Façons d'Obtenir des J'aime pour votre Page Facebook - Emarketinglicious

7 Façons d'Obtenir des J'aime pour votre Page Facebook - Emarketinglicious | Memoire idee-ources | Scoop.it
Comment augmenter la taille de votre communauté sur votre Page Facebook ? Wishpond.com répond à cette question via une infographie dans laquelle l'entreprise présente 7 façons d'obtenir des J'aime pour une Page Facebook.
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7 raisons d'intégrer Youtube dans votre marketi...

7 raisons d'intégrer Youtube dans votre marketi... | Memoire idee-ources | Scoop.it
Plus de 69% des marketeurs planifient d'utiliser davantage Youtube dans leur plan marketing. Découvrez 7 raisons qui motivent ce choix !
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Etude Web : Le trafic Web diminue, celui des ap...

Etude Web : Le trafic Web diminue, celui des ap... | Memoire idee-ources | Scoop.it
Etude Web d'AT Internet (FRANCE): > En un an, 1 appli sur 4 a vu son trafic plus que doubler... > Et plus de 7 applications sur 10 ont un trafic en progression alors que 60% des sites web ont un trafic en baisse en juin 2013 vs juin 2012.
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Stratégie de Marketing Digital 1/10 - Franck NLEMBA

Stratégie de Marketing Digital 1/10 - Franck NLEMBA | Memoire idee-ources | Scoop.it
Comme chaque année, j'anime un séminaire sur le marketing digital au sein de l'IAE de Toulouse en France. Je dois dire que je trouve l'expérience très importante pour moi et très souvent satisfaisante car elle me permet de ...
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Secrets du digital marketing | Infographie SEO | Logiciel veille ...

Secrets du digital marketing | Infographie SEO | Logiciel veille ... | Memoire idee-ources | Scoop.it
L'infographie présente les secrets du digital marketing avec un design très ninja / asiatique … au début, j'ai cru que c'était une infographie sur le link ninja … En quelques mots, pour réussir dans le digital marketing (si on croit ...
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The Rising Popularity of Mobile Health & mHealth Apps Infographic

The Rising Popularity of Mobile Health & mHealth Apps Infographic | Memoire idee-ources | Scoop.it

Infographic created by Greatcall that highlights the rising popularity of mobile health & mhealth apps including the top 5 free medical apps, downloads,etc.


Via Philippe Loizon
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eMedToday's curator insight, August 22, 2013 9:06 PM

The smartphone is here and doctors use it.

 

 

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Industrial Cloud + Healthcare Is Going to Be a Game Changer ...

Industrial Cloud + Healthcare Is Going to Be a Game Changer ... | Memoire idee-ources | Scoop.it
Dave Vellante and Jeff Kelly, theCube co-hosts, interviewed Jan De Witte, President and CEO of Healthcare IT for GE, at the GE Industrial Internet event, Innovation Day, in San Francisco. De Witte's unit is part of GE ...
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Healthcare IT Marketing To Hospitals

Healthcare IT Marketing To Hospitals | Memoire idee-ources | Scoop.it
Discover the power of content marketing in marketing healthcare IT solutions and learn the six step strategy for killer content marketing.

Via Sam Stern, eMedToday, lucas B L
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eMedToday's curator insight, June 14, 2013 5:46 AM

In general hospitals do not do a good job of custom content creation.

 

So 

 

Marketing healthcare IT solutions today is no accident. It requires content that gets found, content that grabs the attention of healthcare IT buyers. Once content grabs attention, then it must educate, captivate, and motive.

 

However, CMO are recognizing the custom, great content is a Must in an organization

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L’utilisation de Twitter par les professionnels de santé : Avantages, risques, astuces. | Ochelys

L’utilisation de Twitter par les professionnels de santé : Avantages, risques, astuces. | Ochelys | Memoire idee-ources | Scoop.it
Pourquoi et comment un professionnel de santé peut utiliser le réseau social Twitter ? Les avantages et les risques que représentent Twitter pour les professionnels de santé.

Via Rémy TESTON
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Social Media strategy for business.

Social Media strategy for business. | Memoire idee-ources | Scoop.it
Social Media and Viral Video Marketing Specialists

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Big data is healthcare's biggest threat – and also its likely savior

Big data is healthcare's biggest threat – and also its likely savior | Memoire idee-ources | Scoop.it

The one-two punch of new regulations and requirements to store vast new amounts of data are squeezing the healthcare industry. But a few crucial signs suggest the prognosis for achieving better yet cheaper care is good.

 

Healthcare CIOs must feel ill some days. They are under pressure by boards of directors and governments to keep costs down, while the medical establishment and government simultaneously foist more requirements to collect, store and analyze ever-increasing volumes of data. It’s a headache that no amount of aspirin will fix.

 

Ironically, it may turn out that the CIOs’ latter problem can be a cure for the former. That is – given the right technology – insights gleaned from data soon will be the key to holding down healthcare expenditures while still improving patient care overall.

 

four critical reasons to be optimistic that healthcare will get better, and soon, for individuals:

 

First, we are seeing a global shift from “cookbook style” diagnosis – where symptoms are treated by a recipe approach – to evidence-based medicine, which applies data-centric methods to both diagnose and offer treatment.

 

Second, there is a major effort industry-wide to collect as much medical data as possible, in any format, to analyze and accurately determine proper treatment for ailments.

 

Third, with smartphones in hand, patients themselves are being empowered and learning to monitor personal health data themselves. And often at a fraction of the cost of the past.

 

And finally, IT vendors have finally delivered a processor, networking, and database infrastructure that is capable of handling the data volumes and variety of information fast enough.

 

Together these factors should help usher the healthcare industry into a new era of efficiency that still offers far better outcomes for patients.


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Where Does Online Video Sit in Social Media for Marketers?

Where Does Online Video Sit in Social Media for Marketers? | Memoire idee-ources | Scoop.it
With the success of Vine and Instagram video, marketers are having to adapt their online tactics. A new mini-report from Uberflip shares some statistics.

Via The Fish Firm
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Le marché mondial de la publicité mobile pèse p...

Le marché mondial de la publicité mobile pèse p... | Memoire idee-ources | Scoop.it
Selon les dernières études menées par l’IAB et le cabinet IHS, le marché mondial de la publicité sur mobile a généré, en 2012, un chiffre d’affaires de 8,9 milliards de dollars, soit 6,9 milliards d’euros.
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10 leçons tirées de l’Art de la Guerre, à appliquer à votre Marketing digital

10 leçons tirées de l’Art de la Guerre, à appliquer à votre Marketing digital | Memoire idee-ources | Scoop.it
Pour mon premier article sur le blog d’1min30, j’ai choisi de reprendre un excellent article de Chad Pollitt que j’ai lu l’autre jour sur Social Media T (RT @1min30: L'art de la guerre de Sun Tzu appliqué au marketing via @1min30
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Six tendances du digital en France

Six tendances du digital en France | Memoire idee-ources | Scoop.it
ComScore dévoile les conclusions de son étude concernant l'évolution du paysage digital en 2013, transformé par la vidéo en ligne, le mobile, le search, les médias sociaux et l'achat en ligne.
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Infographie : Marketing digital : les tendances...

Infographie : Marketing digital : les tendances... | Memoire idee-ources | Scoop.it
Le marketing digital se développe à vive allure. Pléthore d'outils, de technologies et de plateformes promettent d'apporter des changements passionnants cette année. D'après Dot Com Infoway, voici les tendances principales qui se dessinent pour 2013.
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Big Data : les performances du digital marketing dépendent de plus ...

Big Data : les performances du digital marketing dépendent de plus ... | Memoire idee-ources | Scoop.it
Big Data : les performances du digital marketing dépendent de plus … Laurent Ollivier's insight: En 12 mois le besoin en "data" pour construire ou piloter les plans digitaux a explosé. En BtoB aussi, car les cibles sont souvent ...
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Preconditioning webinar now available on demand - CattleNetwork.com

Preconditioning webinar now available on demand - CattleNetwork.com | Memoire idee-ources | Scoop.it
Preconditioning webinar now available on demand
CattleNetwork.com
Offering the latest on the health and pocketbook benefits of precondition, Drovers/CattleNetwork and Bovine Veterinarian are offering a free webinar on demand.
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HealthITJobs.com Launches Mobile Apps for Healthcare IT Job Search - Business Administration Information

HealthITJobs.com Launches Mobile Apps for Healthcare IT Job Search - Business Administration Information | Memoire idee-ources | Scoop.it
Business Administration Information HealthITJobs.com Launches Mobile Apps for Healthcare IT Job Search Business Administration Information HealthITJobs.com has launched two mobile applications designed to help health care IT professionals find...
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Healthcare IT market destined to boom in the coming five years - ZDNet

Healthcare IT market destined to boom in the coming five years - ZDNet | Memoire idee-ources | Scoop.it
Healthcare IT market destined to boom in the coming five years
ZDNet
Healthcare IT isn't one monolithic market, though.
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3 Interactive Applications NOT Being Used to Facilitate Healthcare Customer Satisfaction

3 Interactive Applications NOT Being Used to Facilitate Healthcare Customer Satisfaction | Memoire idee-ources | Scoop.it

It’s a fairly common practice for bloggers and other media types to tell stories that reflect the BEST uses for technology in vertical applications.

 

Two areas of desperate need of innovation are higher education and healthcare. Which may be surprising, being as they are leaders in innovation output.

 

But both have failed to innovate (enough anyhow) their customer facing processes. Both have deployed various forms of digital signage and interactive solutions to facilitate satisfaction, but I’m not so sure those case studies do or should warrant much attention.

 

For storytelling context I will leverage my recent prescription filling debacle.  I was extremely frustrated and the 1980’s technology being used for this process was alarming to say the least.

 

Let’s start with simply getting my doctor to approve the prescription (which he wrote). At 4:18 PM on Tuesday I went to CVS and asked them to fill it. Because I had missed my last fill, they had to…get this…FAX a request to the doctor. I was informed to return in the morning, but I was candidly told that I may want to call the doctor myself, to “motivate him” to take action.

 

Being as I was feverishly preparing for a 3 day vacation and had a workload above my eyeballs, I failed to make that ANALOG motivational call to the doctor. When I returned to CVS that evening, they sadly reported that no action had been taken. There’s one whole day gone.

 

Now on Thursday I call the doctor’s office. I am told  - after extracting it from them – that the doctor denied my prescription because it has been more than 365 days since my last visit.

 

I don’t recall signing that agreement – especially not for a non-narcotic medication. I debated the doctor’s office, not the doctor, for nearly an hour, to no avail. It is now Thursday afternoon and I am on my way to the airport. At this point I get a call from my local CVS with “great news, your prescription has been approved!”

 

Well, too bad I am on my way to catch a flight. I ask them to transfer it to a location near the airport. But the pharma-tech wants me to tell her which CVS that is – remember I am driving and on my cell – a crime in the state of California. She is standing on her feet over a PC, AND is an employee of CVS.

 

I give her some approximate target coordinates. She tells me that there are two CVS’s on a street that is about 22 miles long and runs through about 6 cities. But she can not tell me which is nearest to the international airport I am in en route to. So I select one out of a hat and ask her to transfer. The drive from my office to the airport is nearly an hour, and the exact address slips my mind. I couldn’t possibly give direction, talk on phone, and take notes all while driving.

 

So I of course arrive at the “wrong one.” I inform their team of my needs and which store is my local pharmacist. But the stare of confusion I get in return was priceless. All 4 techs completely freeze, and have no idea how to solve this riddle.

 

Super Stephen back to the rescue! I hop on the phone, tell my pharmacist where I arrived. But now I am brokering a conversation between two stores because its against pharmacy law to use a patients cell phone. Eventually, with me as the translator, they arrive at this solution: FAX. Ha Ha Ha.

 

At this point my blood is boiling and I pace the aisles looking for a fever reducer.

 

After about another 20 minutes, 3 failed faxes, two phone calls, and a partridge in a pear tree, they did eventually fill my prescription. And I did make my flight. So no harm no foul, right?

 

Three Interactive Applications NOT Being Used to Facilitate Healthcare Customer Satisfaction


Social MediaMobile AppsInteractive Displays
 


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The Rise of the mHealth Industry

The Rise of the mHealth Industry | Memoire idee-ources | Scoop.it

Guest post by Giancarlo De Lio, Co-Founder of VitalHub Prior to 2007, the mobile environment was very constricted. The iPhone, iPad, Android, and Windows Phone didn’t exist.


Via Philippe Loizon
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eMedToday's curator insight, August 17, 2013 9:49 PM

In the mobile health space, technology needs to be meaningful because it can save a life, improve the quality of it, and support it; otherwise, there wouldn’t be a need to improve technology or even think about it at all.

mHealth solutions should aim to achieve any one or more of these objectives

Improve quality of careEnrich an experienceImprove an existing processAid in workflowIncrease productivitySave timeSave money
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Tibiran-Jaunac. Il invente le carnet de santé sur une clé USB

Tibiran-Jaunac. Il invente le carnet de santé sur une clé USB | Memoire idee-ources | Scoop.it
Georges Monlon a mis au point cet outil qui permet de garder en permanence sur soi l’ensemble de ses données médicales. Un objet simple d’utilisation mais précieux en cas d’accident de la vie. Je vous entends d’ici : où diable ai-je mis ce carnet ...

Via Rémy TESTON
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Online Messaging and Doctor-Patient Relationships | HealthWorks Collective

Online Messaging and Doctor-Patient Relationships | HealthWorks Collective | Memoire idee-ources | Scoop.it

Private messaging and sharing with doctors and patients may be a key factor in improving patient-doctor communications and achieving better patient education and compliance.


Via Philippe Loizon
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