membership matters
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Why Association Management Must Make Member Segmentation A Priority

Why Association Management Must Make Member Segmentation A Priority | membership matters | Scoop.it
Blast emails are a highly inefficient way for association management to market the organization. Use segmentation to avoid this.
Kelly Hutchinson 's insight:

Segmentation takes time but the ROI is well worth it when members feel you know their interests and can meet them

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Scooped by Kelly Hutchinson
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International Organizations - Union of International Associations

Important work the UIA undertakes on the theme of international associations include classifying and documenting organizations, the legal status in which these organizations work, documenting and reflecting on trends in international civil ...
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