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Easy To Implement Digital Marketing Productivity Hacks | Search ...

Easy To Implement Digital Marketing Productivity Hacks | Search ... | Dental Hygiene | Scoop.it
If you work in digital marketing, then you're probably no stranger to feeling overwhelmed, unproductive, and like you're being pulled in a million directio.
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Innovation Excellence | What Sort of Questions Should You Ask of Big Data? | #TheMarketingAutomationAlert

Innovation Excellence | What Sort of Questions Should You Ask of Big Data? | #TheMarketingAutomationAlert | Dental Hygiene | Scoop.it

Below, we take a look at several pressing Big Data questions that can result in valuable insights about your business and customers:


1. What Do Our Customers Want?

The fact that companies should ask what their customers want is not exactly revolutionary. But, the idea that your data can predict whether or not your customers will like something based on a set of data points is pretty interesting, if not entirely revolutionary.


2. When Do Customers Want What They Want?:

As marketers know, the age-old adage “there’s no time like the present” is not always true. Sometimes, the present is the exact wrong time for something.


3. Why Are Our Customers Leaving Us?

No business or organization likes to be in the position of seeing customers walking out the proverbial door. Even worse though is not understanding why a customer is leaving. If your customers are leaving in droves, wouldn’t you do anything you could to stop them? Of course you would. Use your Big Data to tell you a story about why your customers are jumping ship and then make an end-run to keep them.


4. How Can We Take Control of Things We Have No Control Over?:

In business, we can control lots of things, but lots of other things evade even our most herculean efforts to master them. Like weather. And natural disasters. And wars. So, maybe we will never be able to make it rain when we want it to or to snow (naturally) on the day ski season starts, but we can learn about how those Uncontrollables impact our business so that we can better plan. Use Big Data to learn from those vexing things that you can’t put a stop to. Sure, maybe you can’t make it snow as much as you want, but you can use data from the last time it didn’t snow much to understand how many chair lifts you need to have open this time.

 


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marketingIO's curator insight, August 14, 2013 8:04 AM

The bigger question is the title of this post, and the answer varies from one marketer to the next. These four are simple and strategic (we like simple), but does it really provide you with the roadmap to deploy resources and extract gain? The questions are truly a function of your company's mission and your role to achieve that mission. The bottom line: Big Data provides you with an opportunity to study cause and effect, and uncover relationships not seen.


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Anne Cantelo's curator insight, August 14, 2013 9:17 AM

Useful ideas on how to manage Big Data without it taking over your life.

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16 Social Media Marketing Tips From the Pros | Social Media ...

16 Social Media Marketing Tips From the Pros | Social Media ... | Dental Hygiene | Scoop.it
Social media marketing tips: Here's what these social media experts recommend as the best marketing tactics worth doing today.
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10 old school marketing lessons for mobile marketers | VentureBeat

10 old school marketing lessons for mobile marketers | VentureBeat | Dental Hygiene | Scoop.it
There are a number of truths in marketing today that, like the author, have existed for quite some time. Most, like a fine wine, have improved with age, providing greater relevance and insight. We invite you to learn from these ...
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[Infographic] 10 Super Powers of the World's Greatest Social Media Marketer - Placester | #TheMarketingAutomationAlert

[Infographic] 10 Super Powers of the World's Greatest Social Media Marketer - Placester | #TheMarketingAutomationAlert | Dental Hygiene | Scoop.it

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marketingIO's curator insight, August 14, 2013 7:00 AM

h/t to Profs.


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