Below, we take a look at several pressing Big Data questions that can result in valuable insights about your business and customers:
1. What Do Our Customers Want?
The fact that companies should ask what their customers want is not exactly revolutionary. But, the idea that your data can predict whether or not your customers will like something based on a set of data points is pretty interesting, if not entirely revolutionary.
2. When Do Customers Want What They Want?:
As marketers know, the age-old adage “there’s no time like the present” is not always true. Sometimes, the present is the exact wrong time for something.
3. Why Are Our Customers Leaving Us?
No business or organization likes to be in the position of seeing customers walking out the proverbial door. Even worse though is not understanding why a customer is leaving. If your customers are leaving in droves, wouldn’t you do anything you could to stop them? Of course you would. Use your Big Data to tell you a story about why your customers are jumping ship and then make an end-run to keep them.
4. How Can We Take Control of Things We Have No Control Over?:
In business, we can control lots of things, but lots of other things evade even our most herculean efforts to master them. Like weather. And natural disasters. And wars. So, maybe we will never be able to make it rain when we want it to or to snow (naturally) on the day ski season starts, but we can learn about how those Uncontrollables impact our business so that we can better plan. Use Big Data to learn from those vexing things that you can’t put a stop to. Sure, maybe you can’t make it snow as much as you want, but you can use data from the last time it didn’t snow much to understand how many chair lifts you need to have open this time.
There are a number of truths in marketing today that, like the author, have existed for quite some time. Most, like a fine wine, have improved with age, providing greater relevance and insight. We invite you to learn from these ...
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