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"Why Mobile Matters:
- There are 5.3 billion global mobile subscribers (thats 77 percent of the world’s population) - International Telecommunications Union
- 1 billion of the world’s 4+ billion mobile phones are now smartphones.
- Microsoft Tag 83% of American adults own a cell phone.-Pew Internet & American Life Project
- 87% of US smartphone owners access the internet or email on their handheld. -Pew Internet & American Life Project"