Study: Cancer Center Ads Long on Emotions, Short on Facts | Melanoma Dispatch |

Advertisements for cancer centers often appeal to consumers’ emotions but rarely provide useful information about the benefits, risks, or costs of treatment, a recent analysis concluded.

“ 'We found that cancer therapies were promoted more commonly than supportive or screening services and were often described in vague or general terms,' the authors wrote in the May 27 issue of Annals of Internal Medicine. 'Advertisements commonly evoked hope for survival, promoted innovative treatment advances, and used language about fighting cancer while providing relatively limited information about benefits, risks, costs, or insurance coverage of advertised therapies.' "