Meirc Training and Consulting
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Meirc Training and Consulting
Meirc offers an impressive range of training, consulting and research services.
Curated by Rim Riahi
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Leadership: Are You Working On Your Game?

Leadership: Are You Working On Your Game? | Meirc Training and Consulting | Scoop.it

Via Barry Deutsch, Stevemcfarland, David Hain
Rim Riahi's insight:
Leadership: Are You Working On Your Game? 
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Sigrid de Kaste's curator insight, April 7, 2013 8:01 PM

Looking at yourself...take a good look becasue it's you who makes the team!

Ivon Prefontaine's curator insight, April 8, 2013 7:11 PM

Leaders need to be learning all the time. There are no short cuts and it is what makes excellent leader. It sends a signal of humility.

Scott Span, MSOD's curator insight, April 9, 2013 10:13 AM

Are you always learning?

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What Facebook Hashtags Can Do for Your #Business | Social Media Today

What Facebook Hashtags Can Do for Your #Business | Social Media Today | Meirc Training and Consulting | Scoop.it

#RumourHasIt that Facebook is looking to incorporate the hashtag feature into its News Feed. Sure, the same feature that set Twitter apart from the rest of the social media networks - until Google+ started using them, too.


Via Abir Roy
Rim Riahi's insight:

#RumourHasIt that Facebook is looking to incorporate the hashtag feature into its News Feed. Sure, the same feature that set Twitter apart from the rest of the social media networks - until Google+ started using them, too.

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Hardest Leadership Skill You'll Ever Learn (and 9 Ways to Master It)

Hardest Leadership Skill You'll Ever Learn (and 9 Ways to Master It) | Meirc Training and Consulting | Scoop.it

Here's a lesson you won't learn on the fly. It takes practice and a real control of your ego. Check it out.


Via David Hain
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Hardest Leadership Skill You'll Ever Learn (and 9 Ways to Master It)
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John Michel's curator insight, April 3, 2013 7:06 PM

Any great leader faces a multitude of challenges every day. Whether it's communicating strategy, helping people through change, holding on to excellence in the face of compromise, or just navigating the leadership environment, there is no shortage of development opportunities lurking in each day's schedule.

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When Should PR Pros ‘Tell Journalists How to Do Their Jobs?’ | PRNewser

When Should PR Pros ‘Tell Journalists How to Do Their Jobs?’ | PRNewser | Meirc Training and Consulting | Scoop.it

When Should PR Pros ‘Tell Journalists How to Do Their Jobs?’ Doh...bad PR... Well here’s a highly fraught debate: to what degree should PR pros manage the message in content created by the journalists they pitch? When does “making helpful suggestions” turn into “telling journalists how to do their jobs?” This week journalist Jim Romenesko (who everyone in media should follow on Twitter and Facebook) brings us a couple of cases in which he and some of his colleagues believe that PR pros went too far. In the first instance, a reader who is also a newspaper editor received an unusually bold pitch from a man who claims to transcend the traditional role of the flack...


Via Jeff Domansky
Rim Riahi's insight:

When Should PR Pros ‘Tell Journalists How to Do Their Jobs?’ Doh...bad PR... Well here’s a highly fraught debate: to what degree should PR pros manage the message in content created by the journalists they pitch? When does “making helpful suggestions” turn into “telling journalists how to do their jobs?” This week journalist Jim Romenesko (who everyone in media should follow on Twitter and Facebook) brings us a couple of cases in which he and some of his colleagues believe that PR pros went too far. In the first instance, a reader who is also a newspaper editor received an unusually bold pitch from a man who claims to transcend the traditional role of the flack...

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How to Integrate Inbound Marketing Tactics Into Your PR Strategy

How to Integrate Inbound Marketing Tactics Into Your PR Strategy | Meirc Training and Consulting | Scoop.it

Learn how to use inbound marketing tactics to boost the results of your public relations efforts and maximize your clients' visibility.... Traditional public relations continues to migrate to digital PR, content marketing, and inbound marketing, many PR professionals are aggressively learning new skills and adapting their processes to fit the changing environment. The ability to integrate inbound marketing tactics into the public relations mix has never been more important. Instead of letting the massive changes to our PR industry intimidate you, it can help to break them down into digestible strategies you can apply one at a time, while remembering that some things DON’T change. It’s like a shoe with a broken shoelace. Instead of tossing them into the nearest garbage can and heading to the mall for new shoes, you simply need to replace the laces and interweave them into the existing shoe....


Via Jeff Domansky
Rim Riahi's insight:
How to Integrate Inbound Marketing Tactics Into Your PR Strategy
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10 Greatest Virgin PR Stunts of All Time | Business Pundit

10 Greatest Virgin PR Stunts of All Time | Business Pundit | Meirc Training and Consulting | Scoop.it
Sir Richard Branson has been called the undisputed king of the publicity stunt, and we couldn't agree more.

Via Amy Cowie
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Rim Riahi's curator insight, April 3, 2013 6:57 AM
10 Greatest Virgin PR Stunts of All Time | Business Pundit
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What drives an organisation to become a social business?

What drives an organisation to become a social business? | Meirc Training and Consulting | Scoop.it

That was the question explored in some new research by Aberdeen Group.  They looked at around 229 mid-sized companies (classed as employing between 100 and 1,000 employees) to try and understand wh...


Via Martina Thelen, David Hain
Rim Riahi's insight:

That was the question explored in some new research by Aberdeen Group.  They looked at around 229 mid-sized companies (classed as employing between 100 and 1,000 employees) to try and understand wh.

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The Many Faces of Influence [infographic]

The Many Faces of Influence [infographic] | Meirc Training and Consulting | Scoop.it

Inspired by the rich variety of influencer types our customers discover, we looked for patterns and identified 10 key archetypes. Among these influencer profiles are:

the Authority, the influencer who is expert in connecting topic areas and can package insights into a meaningful bundle for his audience;the Insider, who finds alliances to build the market story he needs to tell and pushes the industry forward; andthe Agitator, who always looks for ways to stir the pot and push conversations to new heights. 

Filled with fun facts and tips about what motivates the different types of online influencers,The Many Faces of Influence infographic is a simple guide to understanding how to be a part of their community and knowing the best ways to engage them.

Explore this inforgraphic to learn more about The Many Faces of Influence...


Via Lauren Moss
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Thinking about How I Think

Thinking about How I Think | Meirc Training and Consulting | Scoop.it

A prospective client asked me to come talk with a few board members about how I think about transformative change and how I might help their organization work through some significant short-term an...


Via Dr. Susan Bainbridge, Anne-Laure Delpech, David Hain
Rim Riahi's insight:

A prospective client asked me to come talk with a few board members about how I think about transformative change and how I might help their organization work through some significant short-term an...

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christine koehler's comment, March 29, 2013 7:25 AM
Yes, it's a good tool, that can be integrated to many others and that enable to ask powerful questions.
Tom Hood's curator insight, March 29, 2013 8:25 AM

Some great insights in this article for me, reaffirmations and reinforcement of principles around leading change and innovation.

 

Change is about people, not organizations or systems. Organizations are really about People. I use the term Return on People.

 

Transformation is about creation and destruction. I say transformation is creating what isn't rather than improving what is.

 

Paradox and the ability to hold onto completely opposite ideas (also from Jim Collins and the power of AND versus OR).

 

What do you think?

Orianne Corman's comment, April 3, 2013 5:43 AM
Hello Tom, for me it's very interesting to connect opposite ideas, it's the soil of creativity.
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Glimpses of a Social Media Holi | Business 2 Community

Glimpses of a Social Media Holi | Business 2 Community | Meirc Training and Consulting | Scoop.it

Social media has changed the way we live our life. It follows that it has an impact on our culture and traditions. India and the world celebrate the festival of


Via Abir Roy
Rim Riahi's insight:

Social media has changed the way we live our life. It follows that it has an impact on our culture and traditions. India and the world celebrate the festival of

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Abir Roy's comment, March 28, 2013 5:12 AM
Thanks Rim. HAPPY HOLI to you and the entire Meirc Training and Consulting Team :)
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6 Ways to Expand Your Social Media Reach | Business 2 Community

6 Ways to Expand Your Social Media Reach | Business 2 Community | Meirc Training and Consulting | Scoop.it

Social media marketing is simple in one sense. Create content that adds value and then pop it out to as many people’s eyeballs as possible.


Via Rami Kantari
Rim Riahi's insight:

Social media marketing is simple in one sense. Create content that adds value and then pop it out to as many people’s eyeballs as possible.

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How to Cultivate Empathy

How to Cultivate Empathy | Meirc Training and Consulting | Scoop.it

Via David Hain
Rim Riahi's insight:
HOW TO CULTIVATE EMPATHY

We all have the capacity for empathy.  As human beings we are literally wired for it.  But that doesn’t mean we’re off the hook: as with any skill, empathy must be nurtured and practiced.  And in that, we can all play a role.  Empathy begins and ends in our relationships with others.  Each day presents us with dozens of opportunities to model it – with our children, our friends, our colleagues. Here you'll discover tips, practices, and profiles of game-changing educators and innovators to help you more effectively cultivate empathy, starting right now.

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David Hain's curator insight, March 25, 2013 3:30 AM

Nice video and great movement to join!

Jean-Philippe D'HALLUIN's comment, March 26, 2013 12:33 AM
Feell imagine do share ... Gr8 program!
AlGonzalezinfo's curator insight, March 26, 2013 6:10 AM

Great resource on a good way to act on Empathy.  Thanks David!!!

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What Organizations Really Need To Succeed And Thrive - TanveerNaseer.com

What Organizations Really Need To Succeed And Thrive - TanveerNaseer.com | Meirc Training and Consulting | Scoop.it

A look at why an organization's shared purpose – and not simply where employees work – plays a key role in managing innovation, success, and failure.


Via David Hain
Rim Riahi's insight:

A look at why an organization's shared purpose – and not simply where employees work – plays a key role in managing innovation, success, and failure.

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David Hain's curator insight, March 26, 2013 12:44 PM

Great article from @TanveerNaseer on the really important question that, when solved, takes an organisation ahead of the competition, even at best post-competition.

Ivon Prefontaine's curator insight, March 26, 2013 8:16 PM

We do need to see managing as the ways we intereact with things and leadership the way we act with people. This enables us to move into a relationship based world and economy more effectively. If we continue to manage people, we cannot move.

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Promote4you: Target Marketing Academy by Dan Murray

Promote4you: Target Marketing Academy by Dan Murray | Meirc Training and Consulting | Scoop.it

Do You Know The 5 Critical Steps Every Business
Owner MUST Implement To Become Successful?


Via Gerrit Bes
Rim Riahi's insight:

Do You Know The 5 Critical Steps Every Business
Owner MUST Implement To Become Successful?

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Infographic: What CEOs Should Know About Employee Engagement | CEO.com

Infographic: What CEOs Should Know About Employee Engagement | CEO.com | Meirc Training and Consulting | Scoop.it

Infographic: What CEOs Should Know About Employee Engagement http://t.co/wnadWLf9jl


Via David Hain
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What CEOs Should Know About Employee Engagement

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Panicos Kamasia 's curator insight, April 4, 2013 1:15 AM

Infographic: What CEOs Should Know About Employee Engagement | CEO.com

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The role of empathy in business success | SmartBlogs

The role of empathy in business success | SmartBlogs | Meirc Training and Consulting | Scoop.it

Do you want to be able to influence others better? Want to make your sales quota? Want to motivate your team? Try practicing empathy. In my executive co (Want to Earn Another $29,000/Year?


Via David Hain
Rim Riahi's insight:

Do you want to be able to influence others better? Want to make your sales quota? Want to motivate your team? Try practicing empathy. In my executive co (Want to Earn Another $29,000/Year?

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Rescooped by Rim Riahi from Public Relations & Social Marketing Insight
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A powerful B2B social media case study

A powerful B2B social media case study | Meirc Training and Consulting | Scoop.it

I recently came across an extraordinary presentation on the topic of B2B social media from Social Media Week Copenhagen. The presenter was Jonathan Wichmann, social media manager for Maersk Line. You may or may not be familiar with Maersk Line. They are the largest container shipping company in the world, which while impressive is probably less interesting than many superstar companies of social media. In his talk, Wichmann discussed the baseline strategy in their approach to social, the steps they took to elaborate and develop on that initial B2B social media strategy, and the benefits that they’re now seeing because of their development in the channel. And it’s REALLY impressive....


Via Jeff Domansky
Rim Riahi's insight:

I recently came across an extraordinary presentation on the topic of B2B social media from Social Media Week Copenhagen. The presenter was Jonathan Wichmann, social media manager for Maersk Line. You may or may not be familiar with Maersk Line. They are the largest container shipping company in the world, which while impressive is probably less interesting than many superstar companies of social media. In his talk, Wichmann discussed the baseline strategy in their approach to social, the steps they took to elaborate and develop on that initial B2B social media strategy, and the benefits that they’re now seeing because of their development in the channel. And it’s REALLY impressive....

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Ken Jondahl's curator insight, July 11, 2013 1:53 PM

This is a worthwhile article to read if you come from a heavy industry and are wondering, "how the heck would we use social media?". In Jonathan's words, "To get closer to our customers."

 

To see the full talk, not just the article, click on the video at the bottom of the article. It is ~60 min's and well worth the time, just plan ahead. http://new.livestream.com/accounts/2478622/events/1885537/videos/11978761

 

One of the strategies used by Jonathan and his team is to make sure they are not "selling" on Facebook. They want to develop their employees as thought leaders in their fields. Building personal connections with prospects and customers to encourage them to reach out to Maresk when a business need develops.

 

Another interesting point is around customer care. "Jonathan commented  that many customer service issues are answered by fans before the customer care team can intervene."

2getmarketing2go's curator insight, April 22, 2014 4:52 PM

Aos que bradam aos quatro cantos que o ROI das mídias sociais p/ B2B é fácil de ser mensurado e, principalmente, positivo: "What I appreciate about Jonathan and his team at Maersk is their transparency (...) he put up a slide that claimed they were achieving 1500% social media ROI. Then he said it could be 0%, or it could be 5000% depending upon your assumptions. How refreshing to have someone explain the difficulties of isolating social media and extracting an ROI in contrast to people who speak (positive) ROI like an absolute truth."Dito isso, é bom lembrar sempre que uma agência quiser te vender uma campanha fácil, rápida e barata. Vem com a gente que você passa de ano.

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What the Heck is Content Marketing?

What the Heck is Content Marketing? | Meirc Training and Consulting | Scoop.it

Content marketing is when a brand creates content and shares it. It’s different from “regular” content (whatever that is) because its goal is to attract and engage consumers. Content marketing has been around since the beginning of PR and advertising. It used to come in the form of company newsletters, advertorials, user conferences, company magazines and press releases. But social and digital media have shifted content marketing into hyperdrive. Content market now comes in many flavors...


Via Jeff Domansky
Rim Riahi's insight:

Content marketing is when a brand creates content and shares it. It’s different from “regular” content (whatever that is) because its goal is to attract and engage consumers. Content marketing has been around since the beginning of PR and advertising. It used to come in the form of company newsletters, advertorials, user conferences, company magazines and press releases. But social and digital media have shifted content marketing into hyperdrive. Content market now comes in many flavors...

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How To Explode "Narrow Frame" Thinking To Unleash Great Ideas

How To Explode "Narrow Frame" Thinking To Unleash Great Ideas | Meirc Training and Consulting | Scoop.it

Studies have found that people tend to make “whether or not” decisions, like “I’m deciding whether or not to quit my job,” or “I’m deciding whether or not to buy a new TV.” This is a trap--one that psychologists call “narrow framing.” People caught...


Via Gary Bamford, David Hain
Rim Riahi's insight:

Studies have found that people tend to make “whether or not” decisions, like “I’m deciding whether or not to quit my job,” or “I’m deciding whether or not to buy a new TV.” This is a trap--one that psychologists call “narrow framing.” People caught...

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Gary Bamford's curator insight, April 1, 2013 3:35 AM

How to broaden your thinking! For me this equates to altering the boundaries of the system you are considering!

John Michel's curator insight, April 1, 2013 7:16 AM

Studies have found that people tend to make “whether or not” decisions, like “I’m deciding whether or not to quit my job,” or “I’m deciding whether or not to buy a new TV.” This is a trap--one that psychologists call “narrow framing.” People caught in a narrow frame tend to overlook the full range of options available to them. So the question is, how can you break out of a narrow frame and generate new options for yourself?

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A Guide to Matrix Management ― #Leadership Thoughts

A Guide to Matrix Management ― #Leadership Thoughts | Meirc Training and Consulting | Scoop.it

In this guide we show how today’s businesses, which require greater flexibility and often share finite resources, can benefit from matrix management.


Via Ana Cristina Pratas, David Hain
Rim Riahi's insight:

In this guide we show how today’s businesses, which require greater flexibility and often share finite resources, can benefit from matrix management.

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David Hain's curator insight, April 3, 2013 6:03 AM

Interesting, but in my experience matrices are incredibly difficult to negotiate without considerable investment in organisation development activities.

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5 Ways to Find Candidates Who Fit Your Culture

5 Ways to Find Candidates Who Fit Your Culture | Meirc Training and Consulting | Scoop.it

A common mistake of managers is hiring based solely on the candidate’s résumé and skills. Determining a cultural fit isn’t as simple as describing your work environment and then asking the candidate for a thumbs up.


Via Bond Beebe Accountants & Advisors
Rim Riahi's insight:

A common mistake of managers is hiring based solely on the candidate’s résumé and skills. Determining a cultural fit isn’t as simple as describing your work environment and then asking the candidate for a thumbs up.

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Alain Platevoet's curator insight, March 30, 2013 4:32 AM

C'est la clé de réussite d'un recrutement mais difficile à faire.

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A Guide for BI Marketers: The Landscape for BI Tools and How to Dominate

A Guide for BI Marketers: The Landscape for BI Tools and How to Dominate | Meirc Training and Consulting | Scoop.it
business intelligence, data warehousing, data management, analytics, claudia imhoff, bill inmon, data quality, data integration, knowledge management, crm, data marts, data mining, business performance management, bpm, data modeling, meta data, enterprise...

Via Dave Vanhoudt
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Rim Riahi's curator insight, March 28, 2013 3:21 AM

business intelligence, data warehousing, data management, analytics, claudia imhoff, bill inmon, data quality, data integration, knowledge management, crm, data marts, data mining, business performance management, bpm, data modeling, meta data, enterprise...

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13 Reasons Why Using Social Media for Business is Non-Negotiable! | Social Media Today

13 Reasons Why Using Social Media for Business is Non-Negotiable! | Social Media Today | Meirc Training and Consulting | Scoop.it

 13 Reasons Why Using Social Media For Business is Non Negotiable!Is there ever a time when having a social media Image presence is an option?


Via Dr. Susan Bainbridge, Craig Deakin
Rim Riahi's insight:

 13 Reasons Why Using Social Media For Business is Non Negotiable!Is there ever a time when having a social media Image presence is an option?

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Jeannine Huffman's curator insight, March 23, 2013 9:18 PM

Promote promote promote

Robin Martin's comment, March 30, 2013 10:21 AM
Absolutely true! This should NOT be an option...this should be included in any business plan. The trick is to sell this to "the boss" or those in charge of marketing. Let's keep pushing it!
Alison D. Gilbert's curator insight, April 6, 2013 5:41 PM

Agree. It's all about social media, verbally and visually.

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4 Social Media Trade Show Marketing Tips

4 Social Media Trade Show Marketing Tips | Meirc Training and Consulting | Scoop.it

Follow these four trade show marketing tips to create buzz and keep people interested in your business ideas to improve your trade show success.


Via Steve Cassady
Rim Riahi's insight:

Follow these four trade show marketing tips to create buzz and keep people interested in your business ideas to improve your trade show success.

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Steve Cassady's curator insight, March 23, 2013 1:52 PM

Some great tips for small businesses on Trade Show Marketing

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5 Lessons in Learning and Leadership - Forbes

5 Lessons in Learning and Leadership - Forbes | Meirc Training and Consulting | Scoop.it

Here in the Boston, Cambridge we are lucky, there’s a college around every corner. Harvard, M.I.T., Wellesley, Boston University, the list goes on and on.


Via John Michel, David Hain
Rim Riahi's insight:

Here in the Boston, Cambridge we are lucky, there’s a college around every corner. Harvard, M.I.T., Wellesley, Boston University, the list goes on and on.

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John Michel's curator insight, March 24, 2013 11:21 PM

You can pave the road you travel with doubt and despair or hope and happiness. It’s your choice.  Either way, you will eventually arrive at the same destination.  The only question is:  Do you want to arrive there with a frown or a smile?


Tom Hood's comment, March 26, 2013 7:31 AM
Very re-affirming of our L>C - your rate of learning needs to be greater than the rate of change and yes, even leaders... "So whether you’re a leader, manager, employee or freelancer, it’s time to start actively learning to maintain career momentum." And "Stay focused on two things: first, what will help you bolster your strengths, up your performance, and grow as a leader; and second, what excites you." See our video theBounce http://www.youtube.com/watch?v=l0l4NXk_F2o
Tom Hood's curator insight, March 26, 2013 7:32 AM

Very re-affirming of our L>C - your rate of learning needs to be greater than the rate of change and yes, even leaders... "So whether you’re a leader, manager, employee or freelancer, it’s time to start actively learning to maintain career momentum." And "Stay focused on two things: first, what will help you bolster your strengths, up your performance, and grow as a leader; and second, what excites you." See our video theBounce http://www.youtube.com/watch?v=l0l4NXk_F2o